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Product Description
Book Description
The principles of creativity revealed in deceptively simple words and pictures by the man behind the world's most successful advertising agency
Product Description
Simplicity looks easy. It's not. It's easier to complicate than simplify. This book presents stunningly simple examples of concepts that have changed the world - from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity.
Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Hardcover|Amazon Verified Purchase
This book looks really good, and seems to aim at making us aware of the profound thinking behind everyday things around us, things that we might take for granted. All go back to great brilliant thinking. There's something poetic in this that I can appreciate. Still ever so often the examples in this book ends up something like this: think about the London underground. Somebody actually had the strange idea that traffic could go quicker passing "through solid rock." Isn't that brilliant.
Well, it sure is. It's just that this book, however good it looks, gets very repetitive with every example of human invention (traffic lights, credit card, barb wire fences). There's very little text (and there's a thin line between profound simplicity and shallowness) and a lot of white space used well for looks. If you like me come to this book as an advertising student hoping to pick up some tips and tricks, it's easy to find yourself dissatisfied. I suppose the idea is to read this slowly, almost like poetry. I just don't feel up for it.
If Dave Trott had used the examples in this books as starting points for his lovely essays (maybe he already has?), I'm sure he would have come up with a great book. I really recommend his book Creative Mischief and his great blogs instead of this book.
Well, it sure is. It's just that this book, however good it looks, gets very repetitive with every example of human invention (traffic lights, credit card, barb wire fences). There's very little text (and there's a thin line between profound simplicity and shallowness) and a lot of white space used well for looks. If you like me come to this book as an advertising student hoping to pick up some tips and tricks, it's easy to find yourself dissatisfied. I suppose the idea is to read this slowly, almost like poetry. I just don't feel up for it.
If Dave Trott had used the examples in this books as starting points for his lovely essays (maybe he already has?), I'm sure he would have come up with a great book. I really recommend his book Creative Mischief and his great blogs instead of this book.
1 of 1 people found the following review helpful
Format:Hardcover
This is a rare book and a wonderful achievement. It has much for a thinking person to enjoy, learn from and practise. It is a short book. It has an excellent, short Introduction in praise of simplicity. The rest of the book illustrates how simple pictures and a few incisive words can convey ideas and change how people act. The pictures and the minimal text demonstrate the merit and effect of simplicity. To do this takes skill.
The book started as a training manual for Saatchi employees. Its principles have informed the phenomenal success of Saatchi over 40 years. Its mantra is on its back cover. 'It's easier to complicate than simplify. Simple ideas enter the brain quicker and stay there longer. Brutal simplicity of thought is therefore a painful necessity.'
If you recognise the virtue of hard thinking, simplicity and pictures, get this book. It encourages anyone of like mind to contribute to future editions. But keep it simple.
The book started as a training manual for Saatchi employees. Its principles have informed the phenomenal success of Saatchi over 40 years. Its mantra is on its back cover. 'It's easier to complicate than simplify. Simple ideas enter the brain quicker and stay there longer. Brutal simplicity of thought is therefore a painful necessity.'
If you recognise the virtue of hard thinking, simplicity and pictures, get this book. It encourages anyone of like mind to contribute to future editions. But keep it simple.
3 of 4 people found the following review helpful
Format:Hardcover
Simplicity. Great. Something we should strive for. Most of us already know this. I was hoping the book would give some insights into how to achieve it. It doesn't. Looks nice, but there comes a point when acres of white space stops being beautiful and you realise there is hardly any content. Don't bother.
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Most Recent Customer Reviews
BRUTAL SIMPLICITY OF THOUGHT
I found this hard back book some what disappointing it did not give me what I was expecting I guess I was hoping for more
Published 1 month ago by Colin Reeve
Dr. Goodbuy
---------God made the world in seven days.
Lord Saatchi wrote this book in seven days.
Think about it. No, really think about it.
Lord Saatchi wrote this book in seven days.
Think about it. No, really think about it.
Published 3 months ago by Maxwell A. Davis
Disappointed!
Expecting more than a set of pictures with random, unrelated & rather trivial comments to each. OK, so the idea is one of simplicity, so perhaps pictures & a few comments are that,... Read more
Published 4 months ago by Roseland Cottage
quirky book
I got it as a gift for a quirky friend and he loved it. it's a simple book showing simple examples of how simple ideas influence our everyday lives. i found it interesting myself. Read more
Published 4 months ago by e.
Wonderfully simple
Teabags were an accident! Who knew?
I spent an hour skipping through this delightful little book. And I enjoyed every minute of it. Read more
I spent an hour skipping through this delightful little book. And I enjoyed every minute of it. Read more
Published 5 months ago by Clarke
The Perfect Stocking Filler
I bought this book after visiting the London Design Festival at the V&A. I found this book thought provoking and educational and ended up buying 2 more copies for Christmas... Read more
Published 5 months ago by Nikki Cochrane
5,000 years of ingenuity in one book!
This book is not just a collection of mankind's clever thinking, it's a manifesto - a way for us all to see things more clearly. And possibly, make a change.
Buy it. Read more
Buy it. Read more
Published 5 months ago by Fleeters
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