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Brother Innov-is 10A Anniversary Sewing Machine

by Brother
| 5 answered questions

RRP: £249.00
Sale: £219.00 FREE UK delivery.
You Save: £30.00 (12%)
Only 10 left in stock.
Dispatched from and sold by SEWING MACHINE SALES.
12 new from £219.00
  • Easy to use jog dial, making stitch selection simple
  • Total of 16 built in stitches
  • Back-lit LCD screen with digital stitch length and width controls
  • Automatic needle threading system
  • 3 styles of 1-step automatic buttonhole, digital stitch length and width control

Frequently Bought Together

Brother Innov-is 10A Anniversary Sewing Machine + Me and My Sewing Machine: A Beginner's Guide
Price For Both: £229.49

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Product details

  • Boxed-product Weight: 8 Kg
  • Delivery Destinations: Visit the Delivery Destinations Help page to see where this item can be delivered.
  • Item model number: Innov-is 10A
  • ASIN: B003TJYMT4
  • Date first available at Amazon.co.uk: 22 Jun 2010
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Bestsellers Rank: 144,123 in Kitchen & Home (See Top 100 in Kitchen & Home)
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Product Safety

This product is subject to specific safety warnings
  • Warning: Not suitable for children under 13 years. For use under adult supervision

Product Description

Brother Innov-is 10A Sewing Machine.

To celebrate 50 years in Europe, Brother has launched a special anniversary model. The is the perfect choice whether you are new to sewing, or you are looking for a sewing machine that's easy to use. The 'jog dial' makes it very user friendly. Simply turn it to the switch you require and you are ready to go. What could be easier! Even needle threading is quick and easy with the built-in needle threader. Simplicity does not mean a compromise on features, there are 16 stitches to choose from, including 3 different buttonholes, to give that professional looking finish.


Easy to use jog dial
Number of stitches - 16
LCD screen/operation panel
Automatic needle threading system
3 styles of 1-step automatic buttonhole
Needle Position Control
Drop feed
Feed dog, 7 point feed
Quick set top loading bobbin
Stitch length/width adjustment - Digital stitch length and width control
Dimension (w x d x h) 520mm x 270mm x 430mm
Weight (kg) Approx 6.2kg

Customer Questions & Answers

Customer Reviews

4.7 out of 5 stars
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Most Helpful Customer Reviews

4 of 4 people found the following review helpful By raspberry pip on 3 Aug 2014
This is a wonderful sewing machine for a beginner, anyone returning to sewing after many years (like me), and even experienced sewists who do not need a wide range of stitches. I had my heart set on a Janome mechanical machine, but went for advice to two local sewing machine shops in Devon, both of which separately recommended this Brother Inov-is 10A. I was told that this computerised machine is much stronger than a mechanical machine and better value than the Janome. One advantage of this is that there is a slider on the machine which enables very fine control of sewing speeds: the foot pedal remains the primary control but in addition the slider setting ensures that it is possible to limit the speed easily. This is useful when sewing something tricky, as well as for beginners or children.
Buying from a local dealer included a day class 'get to know your sewing machine' -highly recommended and very informative. We learned the basic functions of the machine and how to use the various attachments it comes with. These attachments include around five presser feet necessary for the sixteen stitches the machine can sew. Three of these stitches are different styles of automatic buttonholes - amazingly neat buttonholes which are so easy compared to the long process I learned at school! The machine can even sew buttons on!
In short, I love my new sewing machine. It is sturdy, strong, easy to use, and has so far coped with a range of fabric weights from lightweight to moderately thick seams.
If you do buy this I hope you love it as much as I do!
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15 of 16 people found the following review helpful By I on 3 Dec 2012
This machine is definitely worth every penny. Such a easy to use machine and is perfect for the textile products I make. Definitely recommend this machine.
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3 of 3 people found the following review helpful By sisi on 27 May 2013
Verified Purchase
LIGHTWEIGHT AND EASY TO USE. THE INSTRUCTIONS WERE EASY TO FOLLOW ALTHOUGH I HAVE NOT YET MASTERED THE AUTOMATIC NEEDLE THREADER
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22 of 25 people found the following review helpful By Mr. A. G. Booth VINE VOICE on 5 Nov 2011
A perfect lightweight functional sewing machine, well recommended, the button hole feature is a dream to use, nothing negative about the machine
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Verified Purchase
About 6 months ago I was looking to buy my first sewing machine, and as a complete novice was overwhelmed by the wide range of choice, not knowing what was a sensible amount to spend or what functionality I would need as a beginner. Finally I settled on the Brother Innov-is 10A and am delighted. There are several easy to use features which have been a blessing in overcoming the basics (in particularly the quick set bobbin), however as I have progressed have found that it is more than adequate for anything I have wished to do and can't see how it isn't a great buy for an intermediate/adequate individual. I have aimed to grasp a new skill or technique with every new project and the general operation of the machine and accessories included have enabled me to do this easily, with zipper foot, buttonhole foot and various other necessities included.

The only negative would be that the needle threader lever is a bit flimsy/ hit and miss and although it works, I find it quicker to thread the needle myself. I rarely take the time to leave a review but would genuinely recommend this machine to anyone looking for a great quality purchase!
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1 of 1 people found the following review helpful By Emma on 4 April 2014
Verified Purchase
The machine is everything it says on the box. I'm only a beginner and I found this machine easy to use with great results, thank you.
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1 of 1 people found the following review helpful By seamouse on 21 Aug 2013
Verified Purchase
this machine is fantastic and I love the instruction booklet ,so so clear ,it does exactly what is says and simple to follow
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