Great product. I bought this kite for my 3 year old son to use on the beach. It is VERY easy to assemble and just as easy to fly. My son had no trouble flying it at all. In fact, I could weigh the string down with a rock and it would quite happily fly itself. It is made from strong material so, when it inevitably did hit the ground, there was no lasting damage.
If you are looking for your child's first kite or simply a no frills, nice, easy kite to fly then I would highly recommend this one.