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Product Description
Product Description
The design bar is at an all-time high for those brave enough to participate in the industry. Today s designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart. This book focuses on developing, creating and implementing brochure designs, while others in the series dissect packaging, logos, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.
About the Author
A former editor at I.D., Michelle Taute has written for magazines ranging from Better Homes and Gardens to USA Weekend and Metropolis. She also regularly contributes to HOW, STEP, ASID Icon and Dynamic Graphics. She lives in Cincinnati, OH.
The design bar is at an all-time high for those brave enough to participate in the industry. Today s designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart. This book focuses on developing, creating and implementing brochure designs, while others in the series dissect packaging, logos, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.
About the Author
A former editor at I.D., Michelle Taute has written for magazines ranging from Better Homes and Gardens to USA Weekend and Metropolis. She also regularly contributes to HOW, STEP, ASID Icon and Dynamic Graphics. She lives in Cincinnati, OH.
Inside This Book
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First Sentence
Brochures present a storytelling challenge. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Brochures present a storytelling challenge. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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51% buy the item featured on this page: Brochures 01: An Essential Primer for Today's Competitive Market (Design Matters): An Essential Primer for Today's Competitive Market (Design Matters)£11.89 |
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21% buy Best of Brochure Design 10: No. 10£20.99 |
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14% buy Best of Brochure Design 9: No. 9£13.99 |
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10% buy Brochures: Making a Strong Impression - 85 Strategies for Message-driven Design (Creative Solutions)£11.89 |
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