- Paperback: 160 pages
- Publisher: Rockport Publishers Inc.; illustrated edition edition (31 Oct 2002)
- Language English
- ISBN-10: 1564969126
- ISBN-13: 978-1564969125
- Product Dimensions: 26.9 x 23.7 x 1.3 cm
- Amazon Bestsellers Rank: 1,912,750 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
A focus on what makes a particular design work, and why it is successful from a consumer and design perspective. Each project is backed by information, including such standard design elements as type, colour and grid, as well as design tools used, unique graphic elements and production techniques. Each brochure featured - categories include corporate, creative, high-tech, children and retail - is accompanied by informative text outlining the brief from the client, the creative process and the technical details of the printing and construction. Brochure design is one of the most common jobs for graphic designers and this book should be of use as a source of inspiration. Sidebars entitled "One Step Beyond" look at particular examples and offer additional visuals of specific brochures that have taken the idea of conveying information to a high level.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
3.3 out of 5 stars (3 customer reviews)
6 of 7 people found the following review helpful:
5.0 out of 5 stars
An important tool for graphic designers, 6 Jan 2003
By Midwest Book Review - Published on Amazon.com
This review is from: Brochure Design That Works: Secrets for Successful Brochure Design (Paperback)
Brochure Design That Works deserves a very high recommended as an important tool for graphic designers and business executives charged with the responsibility for creating effective, attractive brochures. Nationally and internationally recognized brochures demonstrated here for efficiency range from corporate client work to institutional, educational and arts brochures. Individual chapters probe each completed work for the elements which make it a success, from its initial idea to technical aspects of its production.
3 of 3 people found the following review helpful:
3.0 out of 5 stars
An okay presentation of different genres, 11 Jan 2005
By Don Eglinski - Published on Amazon.com
This review is from: Brochure Design That Works: Secrets for Successful Brochure Design (Paperback)
This is a decent collection of different works, offering a wide array of samples to, well, sample. Nothing too radical here, nothing too memorable, nothing too exemplary of really anything. Kind of a safe play in presenting nice designs of safe works. Worth perusing, perhaps not purchase, though?I give them credit for including descriptions of the product and why the designers went with certain designs in the end. But, in the end, it was still just a brief look over a bunch of different brochures with nothing. If you're looking for a rainbow of styles, this is for you.
1 of 1 people found the following review helpful:
2.0 out of 5 stars
The designs are quite regular, 31 Jan 2006
By L. Choi "graphic books" - Published on Amazon.com
This review is from: Brochure Design That Works: Secrets for Successful Brochure Design (Paperback)
I dont really like the content, the designs are not really creative, the one who design or did the book layout, didnt
even seem like an artist. I would have returned the book, if the shipping fee did not cost more than the book itself. You can just check out the other books on brochure designing, that might be better.
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