On my first go i didn't see any results, however, following the recommended instructions (one a day for at least 5days) i am seeing some difference. Its not as dramatic as it says it will be, and i have had to uses more of the gel as it suggests ti see results. However, i bought it for under £9 which was £9 well spent! I would not pay £50 for this product though, but i will definitely stock up on this product at this amazing price!!