Kathryn Ferry shows she has a bit of a thing for the seaside with this rather good history of what the British worker did on their holidays. From 1870 and the first Bank Holiday (in August the following year) through to 1970, the author charts what made a trip to the coast such a memorable experience and ends on a slightly depressing note with its eventual decline as a top attraction due to the introduction to the masses of affordable foreign travel.
Reading this gives you a good understanding of why a visit to the seaside was such an event. The piers, the fairgrounds, the winter gardens, the entertainment, and the thought of a dip in the sea was a relative novelty for most of the population and the included photographs attest to this; the beaches, promenades and everything else were packed. This book tells you who went where, how they got there and what they did.
The seaside landlady sounds a terrifying prospect, whilst the chapter on holiday camps brings back nightmarish memories of a week spent at Butlin's in Ayr. The text gives a passing nod to Scotland simply because the vast majority concentrated their visits to English and, to a lesser extent, Welsh resorts and although that text is a good read, it's those photos that make this worthwhile. To see men wearing jackets and ties as they lounge on deckchairs is amusing, and paddling with rolled up trousers and hitched skirts was a tradition that carried on into the 1960's. You may laugh at the kids looking through `what the butler saw' machines, but it was cutting edge technology at the time.
And that's one question this book raises; why did visitors diminish? Maybe the seaside had nothing exciting or different to offer new generations bought up on a diet of television, and having digested this book, you`ll know why it was exciting for those from an earlier age. Has technology advanced too quickly to leave everyone feeling somewhat 'bored'? (The final, two-page, chapter gives some encouragement with resorts recognising the need to invest in their heritage in an attempt to attract visitors once more.)