This is a great book for a number of reasons.
Firstly, it is crammed with pages and pages of full colour pictures of literally hundreds of film posters throughout the ages. All the classics are in there, but also many that you probably won't recognise, but are extremely interesting to look at.
Secondly, the author has researched this book brilliantly and thoroughly. It traces and pictures film advertising from the very beginning when posters looked more like those retro Coke adverts than what we know today.
The emphasis here is on the British painted posters and their domination of the film poster market in their hay day, but then later traces its decline: Did you know that License To Kill was one of the last EVER painted film posters? You do now.
A great book for casual film fans or enthusiasts, but perhaps seven or eight pounds too expensive to be essential, so it loses a star for that.