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|Health and Wellbeing; more important than ever… |
Drinfking a sufficient amount of water is one of the simplest exercises for staying healthy. Almost all bodily functions such as blood pressure, liver, kidneys, joints and digestion require water to function perfectly. After all, our bodies are made up of approximately 70% water.
Millions of households already choose BRITA filtered water for cleaner, clearer great tasting drinks; but did you know that BRITA is the only water filter brand to recycle its cartridges. The UK’s leading water filter company, has teamed up with some of the UK’s biggest retailers to launch a new in-store water filter cartridge-recycling scheme, allowing you to return your cartridges and do your bit for the environment.
Health experts are always reminding us of the benefits of drinking plenty of water to help our bodies stay fit and our minds alert. Domestic water filters are an ideal way to ensure we enjoy our daily dose.
Although tap water in the UK is perfectly safe, it doesn’t always taste, look or smell as pleasant as we’d like. Chlorine can produce a smell reminiscent of swimming pool water, and the effect can be noticeable not only in drinking water but in hot drinks and food cooked in water. Limescale (temporary hardness) present in hard water can impair the taste of tea and coffee and leave an oily film on the surface, as well as causing scale build up in appliances. Metals such as lead and copper, can also affect the taste of water. BRITA filters reduce these impurities, improving the taste, smell and appearance to give a more enjoyable drinking experience.
BRITA cartridges allow you to benefit from cleaner, clearer, great tasting hot and cold drinks.
Hard water affects many parts of the UK reducing the quality, taste and appearance of our tea and coffee. As limescale is present in drinking water, it can build up in our appliances and also cause an oily film to appear on the top of your cup of tea. A BRITA jug or water filter kettle will reduce these impurities giving you cleaner, clearer, great tasting tea and less de-scaling or replacing of your kettle.
Each MAXTRA cartridge delivers up to 150 litres of great tasting BRITA filtered water, so at only 4p per litre its great value for money!
How do i prepare my cartridge?
Remove the protective wrapper (note: cartridge inside wrapper may appear moist, this is simply condensation). Immerse cartridge in cold water and shake to release and air bubbles. The filter is now ready for use.
Note: as is required for some other water filter cartridges, there is no need to pre-soak the new MAXTRA cartridge.
Place the cartridge into the funnel and push downwards until it slots firmly into place. The cartridge should then stay in place if the funnel is turn upside down.
Flushing the Filter
When the new cartridge is installed you will then need to flush two lots of water through the cartridge, These first two fillings are used to flush and prepare the filter cartridge. now refill the funnel and the system is ready for use.
When do i need to change my cartridge?
To ensure optimum performance you should change you BRITA MAXTRA cartridge on a regular basis every four weeks. Your BRITA Water Filter jug is equipped with and electronic "Memo" to indicate when the cartridge should be exchanged.
|In order to keep our bodies in top form we should drink an average of 2.0 litres of water each day. Hydration is important for our bodies to function properly both physically and mentally. Our seven golden water rules might help you to keep the perfect water balance. Please also read our special tips for children and during pregnancy.|
|Hydration – just how important is it?|
|Our bodies are around two-thirds water, so it is hardly surprising that water is crucial to our health and general well-being. |
It forms a major part of our blood, lubricates our joints and eyes, aids digestion, flushes out waste and toxins and helps us look better by keeping skin smooth and elastic. Drinking too little water can lead to dehydration and, in turn tiredness, lethargy, headaches, inability to concentrate, dry or cracked skin and even reduced blood pressure.
|When exercising – get the most out of your workout!|
Exercise is an integral part of a healthy lifestyle, but is important not to forget that muscles do not work as well when dehydrated.
Under the weather, one way to start feeling better
Rules for healthy drinking:
• Drink before, during and after working out. Take regular water breaks!
|Children – an easy way to give them the best start… |
Children in particular need plenty of water - but a recent survey commissioned by BRITA shows that almost two thirds (64%) of children aged 3-15 do not drink enough water.
Because they can be so active, children in particular need plenty of fluid to stay healthy. But according to the results of the survey, most children are not drinking enough water - preferring fizzy drinks or squash instead.
In fact, soft and fizzy drinks seem to be replacing water, with children drinking on average over two soft or fizzy drinks a day. More worrying is that more than one in five drink three to six soft drinks per day and 6% drink seven glasses or more.
|Children should drink between six and eight glasses per day of a size appropriate for the age of the child and children of all ages should drink a bit more in hot weather and when running around.|
Water enables your body to digest food more efficiently and assists the bowel in getting rid of waste products. It also helps your body to deal better with the sugar and salt in food so that it does not retain too much of these potentially health-damaging substances.
|Parents and teachers find that children are better able to concentrate, maintain good behaviour and feel good if they drink enough water - the effects can literally be life changing. |
A child who does not drink enough is at risk of dehydration, showing symptoms such as headaches, constipation, lethargy and urinary tract infections. Even mild dehydration is thought to affect the ability to concentrate at school.
Character of Water
Today, drinking water is taken for granted in the majority of the developed countries. Still, it is one of our most precious resources. Most of our tap water comes from reservoirs or rivers, the rest being taken from underground sources.
|Filtered vs. bottled |
Tap water is perfectly safe. But it does not always taste, look or smell as good as many of us would like. Impurities that affect your tap water's taste, odour, and colour include:
• Chlorine: Chlorine can be used in water supply as a safe disinfectant. It has a bad taste and odour.
• Sediment: This is inorganic matter or natural vegetation. Sediment can cause build up in household pipes and bad tastes and odours.
• Water Hardness: Hard water contains dissolved minerals such as magnesium and calcium. These two elements in time cause limescale to build up in kettles, hot water appliances.
• Metals and Heavy metals such as lead, copper and aluminium are often present, depending on the age of your homes plumbing.
Filtered water will provide you and your family with clean, clear, and fresh tasting drinking water and:
• Makes great tasting coffee and tea.
|Bottled water |
There are three main types of bottled water - mineral, spring and table. Each is subject to strict regulations.
In fact, there is no legally required minimum content for minerals in mineral water, and levels in some bottled water have been found to be similar to those in tap water.
Research into 28 mineral and spring waters (and one table) published in 1995 found that all had what the regulations defined as a low mineral content. You really cannot rely on these waters to make a significant contribution to your mineral intake, its report concluded.
Hard or soft water – what does it mean to you?
|Maxtra Cartridge |
The BRITA Maxtra filter cartridge with the unique Maxtra 4-Step Filtration has +20% improved limescale reduction compared to the BRITA Classic cartridge*.
In addition to that, it reduces other substances such as chlorine, which affect the taste and odour in your tap water, reduces aluminium and certain heavy metals (like copper and lead) along with certain pesticides. Organic impurities are also reduced.
|The result is cleaner, clearer water for great tasting hot and cold drinks, delicious food and less limescale build up in your domestic appliances. |
*vs. BRITA Classic when used in BRITA jug water filters (average according to BRITA standard test protocol)
Maxtra offers an advanced filtration technology that works in four steps:
The Maxtra FlowControl leads to a consistent flow rate through the cartridge for an improved water filtration.
Filtering water is now even more convenient!