Bringing Your Product to Market "Entrepreneur Magazine" Small Business: Amazon.co.uk: Don Debelak: Books

Product Description

Build an empire step by step

Don′t risk a small fortune trying to make a big one. Let acclaimed consultant Don Debelak show you how to get your exciting new product off the drawing board and into the marketplace––without losing your shirt! In this book, you′ll learn what every inventor and entrepreneur needs to know about manufacturing techniques, product design, distribution channels, patents, licensing, and cash flow. You′ll also discover how to handle some very tricky issues that are crucial to your success, including
∗ Knowing when your product is market ready
∗ Creating a step–by–step product–to–market strategy
∗ Adjusting your strategy to changing market conditions
∗ Finding financial help from investors, manufacturers, and distributors
∗ Having manufacturers pay development costs prior to licensing

Also available from the Entrepreneur Magazine library:
∗ The Entrepreneur Magazine Small Business Advisor
∗ The Entrepreneur Magazine Small Business Answer Book
∗ Guide to Integrated Marketing
∗ Human Resources for Small Businesses
∗ Making Money with Your Personal Computer
∗ Small Business Legal Guide
∗ Starting a Home–Based Business
∗ Starting an Import/Export Business
∗ Successful Advertising for Small Businesses

SPECIAL OFFERS!

FREE issue of Entrepreneur Magazine
∗ 50% discount on Entrepreneur Magazine subscription
∗ 1/2 price admission to any Entrepreneur Magazine Small Business Expo
∗ Discount on American Entrepreneurs Association membership

See details and coupons in back of book.

From the Back Cover

Build an empire step by step

Don′t risk a small fortune trying to make a big one. Let acclaimed consultant Don Debelak show you how to get your exciting new product off the drawing board and into the marketplace—without losing your shirt! In this book, you′ll learn what every inventor and entrepreneur needs to know about manufacturing techniques, product design, distribution channels, patents, licensing, and cash flow. You′ll also discover how to handle some very tricky issues that are crucial to your success, including

Knowing when your product is market ready
Creating a step–by–step product–to–market strategy
Adjusting your strategy to changing market conditions
Finding financial help from investors, manufacturers, and distributors
Having manufacturers pay development costs prior to licensing

Also available from the Entrepreneur Magazine library:

The Entrepreneur Magazine Small Business Advisor
The Entrepreneur Magazine Small Business Answer Book
Guide to Integrated Marketing
Human Resources for Small Businesses
Making Money with Your Personal Computer
Small Business Legal Guide
Starting a Home–Based Business
Starting an Import/Export Business
Successful Advertising for Small Businesses

SPECIAL OFFERS!

FREE issue of Entrepreneur Magazine

50% discount on Entrepreneur Magazine subscription
1/2 price admission to any Entrepreneur Magazine Small Business Expo
Discount on American Entrepreneurs Association membership

See details and coupons in back of book.

See all Product Description

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1 of 1 people found the following review helpful

A no-nonsense detailed guide to product development 15 Jan 1999

By A Customer

Format:Paperback

Over the years I have often perused the business sections of book stores in search of a detail-oriented book on developing product ideas and bringing them to market. There have always been dozens of books promising sure-fire riches that are about as informative as your average "Make Millions in Your Basement Selling Pocket Lint" infomercial. So, imagine my surprise when I came across this little gem of a book. Finally a book with details, tons of them. Finally an author who isn't afraid to let the reader know the intimidating chances of success, and equips them with all the information they could possibly hope for without actually getting their hands dirty.

The author makes the distinction of ideas developed by individual inventors and those of major corporations. Because of our lack of capital and connections, we (the individual inventors) are at a disadvantage and must compensate with product ideas that meet higher standards. These standards relate to ease of distribution, product uniqueness, simplicity, obviousness of product benefits, and the cost of manufacturing relative to perceived retail value.

With these "tenets" in mind, the author lays out assorted plans to help the individual develop their product and bring it to market as cost- and time-efficiently as possible. All along the way are details, check lists, do's and dont's, and helpful anecdotes.

I was particularly impressed with the level of detail the author provides for almost every step of the development process. As an example, not only does the author mention the range of materials that can be used to build prototypes, but actually recommends plastic tooling materials (among others) by name.

It is with this eye for detail that the author covers all the subjects in this book. The one understandable exception is the patent process itself which is beyond the scope of the book. However, the author does explain the role of the patent in the development process. Additionally, product licensing is covered in-depth.

One other thing I thought was very helpful was the author's identification of key "go/no go" decisions. That is, identifying if your product is ready for the next step, and if it isn't, either making changes to make it ready, or abandoning it altogether and cutting your losses.

Needless to say, I can't say enough good things about this book. It really shames all the other books I have read on the subject, and has given me a tremendous amount of confidence by answering so many questions, many of which I hadn't thought to ask.

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OK 13 Dec 2011

By Ade

Good book little outdated but some worthwhile intel. Have read better but in my experience everything you read adds to your overall experience.

The best product development book for individual inventors 7 July 1999

I've searched for books on product development throughout over twenty years experience in engineering and inventing. This book offers very sensible guidance. It provides practical examples along with ballpark costs for every approach.

The lessons you can get from studying this book are consistent with the lessons I had to learn from years of practice. I recommend it to all of my clients.