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Bring me the head of Mark Zuckerberg: online identity, tech traumas and adventures on the internet [Kindle Edition]

Gary Marshall
5.0 out of 5 stars  See all reviews (2 customer reviews)

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  • Length: 221 pages (estimated)
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Book Description

"Widely regarded as one of the UK's leading technology commentators" - .net magazine

Things move fast in technology. In 1998 Google was still in a garage, Microsoft ruled the world and the internet was made of wood. iPods, YouTube and Facebook were years away. Phones were rubbish, getting online cost a fortune and Gary Marshall tried to convince the readers of .net magazine that the Hitler Diaries had been written by a small dog.

Luckily for him, the dog didn't sue.

Gary Marshall has been writing about technology like a pixelated PJ O'Rourke since 1998. In this collection of tech journalism from titles including .net, PC Plus, and Official Windows Magazine Gary picks through the PR nonsense, inflated claims and the reality distortion fields of the tech industry to concentrate on the big issues - issues such as, "does Google's Eric Schmidt really own a coat made of human skin?", "just how evil does Facebook need to become before people stop using it?" and "why are we being chased around the internet by adverts for horrible shirts?"

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Product details

  • Format: Kindle Edition
  • File Size: 305 KB
  • Print Length: 221 pages
  • Simultaneous Device Usage: Unlimited
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B006DW41OA
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: #405,870 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Hi there. My name's Gary, I'm in my late thirties, and I live just outside Glasgow with my wife, my daughter and a black labrador. I'm a freelance journalist, columnist, author, copywriter, scriptwriter and radio talking head, and I write features, news stories and tutorials about technology, the Internet and pop culture for lots of magazines and websites.

My debut novel Coffin Dodgers hit the Kindle in June 2011, and I've written lots of non-fiction books too: several books for young musicians, one on working from home and one about laptops. I've also co-authored lots of computing and music books, some of which I can talk about and some of which I can't. Before getting into journalism I played in various bands, some of which I like to talk about and some of which I don't.

I blog at and tweet at

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Most Helpful Customer Reviews
4 of 4 people found the following review helpful
5.0 out of 5 stars There's no story to this at all... 18 Dec. 2011
By Jason W
Format:Kindle Edition
There's no story to this at all... there's no character development, no plot - no real narrative - but then narrative sucks: It has to make sense, and be coherent, and stuff. Wait... What's that? It's a collection of articles that Gary's written over the last million years or so since this internet thing went mainstream? Then it makes perfect sense.

These articles - mostly humourous but all with a (perhaps geeky) thought-provoking point, were all penned by Gary for various publications for which he write, some of the technologies and organisations mentioned have been and gone but the stories are worth telling. Although Gary himself claims in this that he's not a proper geek (I think this is because he does all his writing on a keyboard and doesn't own a lab coat with 38 uncapped biros stuffed in the top pocket - but keyboard tends to imply geekish leanings, lab coat implies boffinry in my ebook that sits in my lab coat pocket). Having heard the guy on the radio he's maybe not a true geek, but he is most definitely a technology evangelist (when it does something worthwhile) and if he thinks it's rubbish he says so (then eats his words 6 months later when it takes off and becomes the next big thing).

It's not something that you need to read from cover to cover in a single go (although I confess I did) it's something you can dip in and out of - if you've got a spare 5 minutes to fill, there's a chapter to fill it for you - made me laugh out loud inappropriately in a meeting too.
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5.0 out of 5 stars Amusing anecdotes written in a readable style 17 Oct. 2012
Format:Kindle Edition|Verified Purchase
Good book - well worth the money. I also bought his other book which was slightly science fiction but rooted in a lot of current technology.
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