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Product Description
Product Description
The UK’s number one sales book in 2010 - this new edition will give you the lowdown on how to be a brilliant salesperson.
Brilliant Selling will show you how to instantly improve your sales performance. Packed with practical tips and advice from sales professionals who know what works and what doesn’t, you will discover trade secrets that will guarantee sales success.
As well as learning all the key skills, you will find out how to use your personality to perfect your technique and understand customer’s needs so that you are always one step ahead.
From the Back Cover
The bestselling UK book on sales is now even better.
Whether you’re new to selling or ready for the next level, Brilliant Selling will show you how to instantly improve your performance so you can beat your sales target every time.
Packed with practical tips and advice from sales professionals who know what works and what doesn’t, you’ll discover trade secrets to guarantee your success. As well as learning all the key skills, you’ll find out how to use your personality to perfect your technique and understand customers’ needs so that you’re always one step ahead.
Brilliant outcomes
- Find out how to improve your performance immediately
- Discover what your customer really wants
- Learn how to build relationships effectively
"Brilliant Selling will appeal to all sales people - whatever their experience level. It can be used as a quick reference for ideas and tips, or for a comprehensive tour through the sales process."
Tim Robertson, Central & Eastern Europe Sales Executive, IBM Corp.
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Customer Reviews
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Most Helpful Customer Reviews
10 of 10 people found the following review helpful
Format:Paperback
I have read a number of sales books over the years, and when I decided to purchase this one, I must admit I wondered if the bookshelf needed another one to collect dust !! The answer is NO, this book is simply written, simply stated and easy to refer back to. There are some areas that I probably wont need to use/consider, but the authors make it clear, the whole idea of the book is to use what parts are relevant to your level of know how, and help build on that.
I also found the questions at the end of the chapters to be very useful in determining what I thought of my abilities, aspirations and methods. I really have found the book a real gem.
My congrats to both Jeremy and Tom, guys you have not made this book pretentious or part of some major complex matrix of further enlightment, you have simply written a book that sales people need to know, do and say !! Thanks, Alan Wellington, New Zealand.
I also found the questions at the end of the chapters to be very useful in determining what I thought of my abilities, aspirations and methods. I really have found the book a real gem.
My congrats to both Jeremy and Tom, guys you have not made this book pretentious or part of some major complex matrix of further enlightment, you have simply written a book that sales people need to know, do and say !! Thanks, Alan Wellington, New Zealand.
5 of 5 people found the following review helpful
Format:Paperback
Very often I find business books to be either 'light weight,' offering nothing but regurgitated content, or, mind numbingly boring, with long and over detailed explanations of the most simple concepts.
Thankfully this book is neither - in fact it hits the mark perfectly, with a blend of core foundations that are well explained, and stretching concepts that will be new to many sales people.
The book opens with a chapter on how your mentality / personality / current mindset and other factors can impact your success. This is so important, yet so often over looked - buy this book, read only this chapter and take some action (the key bit) and you will have got more benefit than 99% of sales training courses will offer you.
One of the core principles covered in later chapter is that of giving and establishing an environment for reciprocity. The authors have put their principles into action and give more great content with planning, influencing, understanding your buyer, presenting solutions and developing customers all covered in later chapters.
A nice feature of the way the book has been written are the 'brilliant re-caps' at the end of each section and the exercises throughout to get you working right away on the right things for you. In this way it is almost a 'training manual' rather than a book and the page markers, scribbles in the margin and folded pages of my copy certainly reflect this.
In summary, all that you need to ramp up your selling skills - skills that we are use in someway in our lives, whether our job title is 'Sales' or not.
Can you really afford not to invest in yourself in this area?
Thankfully this book is neither - in fact it hits the mark perfectly, with a blend of core foundations that are well explained, and stretching concepts that will be new to many sales people.
The book opens with a chapter on how your mentality / personality / current mindset and other factors can impact your success. This is so important, yet so often over looked - buy this book, read only this chapter and take some action (the key bit) and you will have got more benefit than 99% of sales training courses will offer you.
One of the core principles covered in later chapter is that of giving and establishing an environment for reciprocity. The authors have put their principles into action and give more great content with planning, influencing, understanding your buyer, presenting solutions and developing customers all covered in later chapters.
A nice feature of the way the book has been written are the 'brilliant re-caps' at the end of each section and the exercises throughout to get you working right away on the right things for you. In this way it is almost a 'training manual' rather than a book and the page markers, scribbles in the margin and folded pages of my copy certainly reflect this.
In summary, all that you need to ramp up your selling skills - skills that we are use in someway in our lives, whether our job title is 'Sales' or not.
Can you really afford not to invest in yourself in this area?
2 of 2 people found the following review helpful
Format:Paperback
I put this in the top three business books I have ever read (alongside Julian Richer's excellent 'The Richer Way' and Malcolm Gladwell's 'The Tipping Point' which - thinking about - it isn't really a business book, so make that 'top two'). Cassell and Bird effortlessly fuse a range of techniques, templates, stories and tips into a handbook that anyone can use - whether they are an out and out salesmen, business owner, or simply wanting to get better at influencing. You don't need to change the way you are with this book - most people are how they are. But it gives you the tools to start making small changes in the way you operate. I heartily recommend it to you, as I have to countless people personally.
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Most Recent Customer Reviews
Brilliant Selling. Practical applicable approaches.
There are so many sales books out there, what is it about Brilliant Selling that stands out?
If you are a starter in sales, it will leapfrog you to a sophisticated,... Read more
If you are a starter in sales, it will leapfrog you to a sophisticated,... Read more
Published 1 day ago by VeraDoesPositive
It sent me to sleep....
I am the ideal person for a book like this....I've accidentally landed in a sales job and need and want above anything to learn the trade. Read more
Published 7 days ago by JenLouise
Very useful!
I had been reluctant to seek sales advice from books in the past, believing that a more hands-on approach to development would suit me better. Read more
Published 1 month ago by scott
They walk the talk and I'm buying!
In the twenty-five years since I left teaching to become a salesman, I've "passed (in the style of Sam Goldwyn) a lot of water... Read more
Published 2 months ago by Plom de Nume
Invaluable!
I am not a regular reviewer of books but felt compelled to give this one a huge thumbs up! Brilliant Selling makes a virtue of simplifying how to get outstanding sales results. Read more
Published 3 months ago by DDavid17
A cracking book
This is an example of the Brilliant Series of books at their very best. It manages to be very comprehensive, full of insights, easy to read and not over-long. Read more
Published 6 months ago by Dr N E Peeling
How you Become a Master Salesman
A masterpiece in simplicity in anyone looking to unravel the conondroum to being able to master the practical steps of Sales,the tactics, strategy and processes. Read more
Published 7 months ago by Master Blaster
great stuff
I came to this book having read the Marketing edition in the Brilliant series of books. I am / was new to sales and found the content of this book to be educational, helpful and... Read more
Published 9 months ago by RichardC
amazing book
I cannot recommand enough this book! it's a real help to progress and make you aware of things you could do better. On my opinion, it is the best book on the market in its field!
Published 10 months ago by Emilie
"Un-put-downable"
Where do you start when thinking of buying a book on sales?
There are lots of books on all types of selling. There are books on the psychology of selling. Read more
There are lots of books on all types of selling. There are books on the psychology of selling. Read more
Published 11 months ago by Mark Pearce
Listmania!
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