Gold Medal winner in the Sales Book category at the Axiom Business Book Award in the US.
From the Back Cover
The award-winning, bestselling UK book on sales.
Whether you’re new to selling or ready for the next level, Brilliant Selling will show you how to instantly improve your performance and beat your sales target every time. Packed with practical tips and advice from sales professionals who know what works and what doesn’t, you’ll discover trade secrets to guarantee your success. As well as learning all the key skills, you’ll find out how to use your personality to perfect your technique and understand customers’ needs so you’re always one step ahead.
- Improve your performance immediately
- Discover what your customer really wants
- Learn how to build relationships effectively
"Brilliant Selling will appeal to all sales people - whatever their experience level. It can be used as a quick reference for ideas and tips, or for a comprehensive tour through the sales process."
Tim Robertson, Central & Eastern Europe Sales Executive, IBM Corp.