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Product Description
Product Description
Everyone has the potential to be brilliant at selling.
Whether you are new to selling or want to take yourself to the next level, Brilliant Selling will give you a solid foundation of sales techniques to guarantee your success. Free from trademarked sales processes and models, you’ll read sound advice from sales professionals who know exactly what works and what doesn’t in the real world.
As well as all the key selling skills, you’ll find out exactly what it takes to get the mindset and attitude of a brilliant sales person – you’ll discover you can sell anything you want and targets are always achievable. It’s easy if you know how!
- Plan
- Persuade
- Negotiate
- Collaborate
- Sell!
Outstanding features:
How to influence anyone - includes building credibility (through knowledge, personal impact, preparation, managing meetings, etc) and establishing rapport (match, pace and lead body language, voice and words, etc)
Give before getting - to establish strong and long-lasting customer relationships.
Truly understand what your customer wants and how to put this into practice.
From the Back Cover
Want to beat your sales target?
You can sell anything you want and targets are always achievable – Brilliant Selling will show you how. Whether you’re new to selling or want to take yourself to the next level, Brilliant Selling will show you how to instantly improve your sales performance.
Packed with practical tips and advice from sales professionals who know what works, and what doesn’t, you’ll discover trade secrets to guarantee your success. As well as learning all the key skills, you’ll find out how to use your personality to perfect your technique and understand customer’s needs so that you’re always one step ahead.
Get ready to succeed!
Brilliant outcomes:
· Learn how to influence anyone
· Understand the importance of giving before getting
· Discover what your really customer wants
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Most Helpful Customer Reviews
8 of 8 people found the following review helpful:
5.0 out of 5 stars
Brilliant Selling - Brilliant Book !!,
By
This review is from: Brilliant Selling: What the Best Sales People Know, Do and Say (Paperback)
I have read a number of sales books over the years, and when I decided to purchase this one, I must admit I wondered if the bookshelf needed another one to collect dust !! The answer is NO, this book is simply written, simply stated and easy to refer back to. There are some areas that I probably wont need to use/consider, but the authors make it clear, the whole idea of the book is to use what parts are relevant to your level of know how, and help build on that.
I also found the questions at the end of the chapters to be very useful in determining what I thought of my abilities, aspirations and methods. I really have found the book a real gem. My congrats to both Jeremy and Tom, guys you have not made this book pretentious or part of some major complex matrix of further enlightment, you have simply written a book that sales people need to know, do and say !! Thanks, Alan Wellington, New Zealand.
5 of 5 people found the following review helpful:
5.0 out of 5 stars
Do you want success or to stand out as a salesman? You must read this book.,
By
This review is from: Brilliant Selling: What the Best Sales People Know, Do and Say (Paperback)
Very often I find business books to be either 'light weight,' offering nothing but regurgitated content, or, mind numbingly boring, with long and over detailed explanations of the most simple concepts.
Thankfully this book is neither - in fact it hits the mark perfectly, with a blend of core foundations that are well explained, and stretching concepts that will be new to many sales people. The book opens with a chapter on how your mentality / personality / current mindset and other factors can impact your success. This is so important, yet so often over looked - buy this book, read only this chapter and take some action (the key bit) and you will have got more benefit than 99% of sales training courses will offer you. One of the core principles covered in later chapter is that of giving and establishing an environment for reciprocity. The authors have put their principles into action and give more great content with planning, influencing, understanding your buyer, presenting solutions and developing customers all covered in later chapters. A nice feature of the way the book has been written are the 'brilliant re-caps' at the end of each section and the exercises throughout to get you working right away on the right things for you. In this way it is almost a 'training manual' rather than a book and the page markers, scribbles in the margin and folded pages of my copy certainly reflect this. In summary, all that you need to ramp up your selling skills - skills that we are use in someway in our lives, whether our job title is 'Sales' or not. Can you really afford not to invest in yourself in this area?
2 of 2 people found the following review helpful:
5.0 out of 5 stars
A great selling book,
This review is from: Brilliant Selling: What the Best Sales People Know, Do and Say (Paperback)
I put this in the top three business books I have ever read (alongside Julian Richer's excellent 'The Richer Way' and Malcolm Gladwell's 'The Tipping Point' which - thinking about - it isn't really a business book, so make that 'top two'). Cassell and Bird effortlessly fuse a range of techniques, templates, stories and tips into a handbook that anyone can use - whether they are an out and out salesmen, business owner, or simply wanting to get better at influencing. You don't need to change the way you are with this book - most people are how they are. But it gives you the tools to start making small changes in the way you operate. I heartily recommend it to you, as I have to countless people personally.
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