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Brilliant Selling: What the Best Sales People Know, Do and Say [Paperback]

Jeremy Cassell , Tom Bird
4.9 out of 5 stars  See all reviews (45 customer reviews)

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Brilliant Selling: What the Best Salespeople Know, Do and Say (Brilliant Business) Brilliant Selling: What the Best Salespeople Know, Do and Say (Brilliant Business) 4.9 out of 5 stars (45)
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Book Description

24 Sep 2009 0273726463 978-0273726463 1

Everyone has the potential to be brilliant at selling.

Whether you are new to selling or want to take yourself to the next level, Brilliant Selling will give you a solid foundation of sales techniques to guarantee your success. Free from trademarked sales processes and models, you’ll read sound advice from sales professionals who know exactly what works and what doesn’t in the real world.

As well as all the key selling skills, you’ll find out exactly what it takes to get the mindset and attitude of a brilliant sales person – you’ll discover you can sell anything you want and targets are always achievable. It’s easy if you know how!

  • Plan
  • Persuade
  • Negotiate
  • Collaborate
  • Sell!

Outstanding features:

How to influence anyone - includes building credibility (through knowledge, personal impact, preparation, managing meetings, etc) and establishing rapport (match, pace and lead body language, voice and words, etc)

Give before getting - to establish strong and long-lasting customer relationships.

Truly understand what your customer wants and how to put this into practice.



Product details

  • Paperback: 320 pages
  • Publisher: Pearson Business; 1 edition (24 Sep 2009)
  • Language: English
  • ISBN-10: 0273726463
  • ISBN-13: 978-0273726463
  • Product Dimensions: 13.6 x 1.9 x 21.4 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (45 customer reviews)
  • Amazon Bestsellers Rank: 198,710 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Authors

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Product Description

From the Back Cover

Want to beat your sales target?

You can sell anything you want and targets are always achievable – Brilliant Selling will show you how. Whether you’re new to selling or want to take yourself to the next level, Brilliant Selling will show you how to instantly improve your sales performance.

Packed with practical tips and advice from sales professionals who know what works, and what doesn’t, you’ll discover trade secrets to guarantee your success. As well as learning all the key skills, you’ll find out how to use your personality to perfect your technique and understand customer’s needs so that you’re always one step ahead.

Get ready to succeed!

Brilliant outcomes:

·         Learn how to influence anyone

·         Understand the importance of giving before getting

·         Discover what your really customer wants

About the Author

Jeremy Cassell has worked as a freelance trainer for 12 years. Before that he was National Training Manager for L’Oreal and National Sales Training Manager for Walker’s, part of Pepsi. Before entering the business world, he gained experience in teaching English and history. He has worked as a TEFL teacher and is an NLP Master Practitioner and trainer.

 

Tom Bird. Tom’s business career stretches over 20 years and spans sales and sales management as well as personal development and performance improvement. He is a director of RTP and has been involved professionally in developing people to realise more of their potential since 2000. To supplement his business experience Tom qualified as a Master Practitioner of NLP (the study of modelling success) and achieved a Post Graduate Diploma in Coaching and Development.

--This text refers to an alternate Paperback edition.

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Customer Reviews

4.9 out of 5 stars
4.9 out of 5 stars
Most Helpful Customer Reviews
11 of 11 people found the following review helpful
5.0 out of 5 stars Brilliant Selling - Brilliant Book !! 20 Dec 2009
Format:Paperback
I have read a number of sales books over the years, and when I decided to purchase this one, I must admit I wondered if the bookshelf needed another one to collect dust !! The answer is NO, this book is simply written, simply stated and easy to refer back to. There are some areas that I probably wont need to use/consider, but the authors make it clear, the whole idea of the book is to use what parts are relevant to your level of know how, and help build on that.

I also found the questions at the end of the chapters to be very useful in determining what I thought of my abilities, aspirations and methods. I really have found the book a real gem.

My congrats to both Jeremy and Tom, guys you have not made this book pretentious or part of some major complex matrix of further enlightment, you have simply written a book that sales people need to know, do and say !! Thanks, Alan Wellington, New Zealand.
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2 of 2 people found the following review helpful
5.0 out of 5 stars A great selling book 5 May 2011
Format:Paperback
I put this in the top three business books I have ever read (alongside Julian Richer's excellent 'The Richer Way' and Malcolm Gladwell's 'The Tipping Point' which - thinking about - it isn't really a business book, so make that 'top two'). Cassell and Bird effortlessly fuse a range of techniques, templates, stories and tips into a handbook that anyone can use - whether they are an out and out salesmen, business owner, or simply wanting to get better at influencing. You don't need to change the way you are with this book - most people are how they are. But it gives you the tools to start making small changes in the way you operate. I heartily recommend it to you, as I have to countless people personally.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Brilliant! 21 Nov 2010
Format:Paperback|Amazon Verified Purchase
The best book of this type I have seen - essential reading for anybody trying to improve their sales skills.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Excellent Item! 30 April 2010
Format:Paperback
Excellenet book on sales. Perfect for those looking to upgrade their technics.
The book is mainly focused on how to get youself together, bettering your sales processes in order to get the best of it. I recomend it!
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2 of 2 people found the following review helpful
5.0 out of 5 stars Not just good for sellers 11 Dec 2009
Format:Paperback
I really liked this book because:

- it's easy to read and well written;

- it's very positive, with a 'down to earth' but upbeat style; there are some good war stories and, whatever your personality traits, there is helpful advice on how to effectively adapt and improve your work; and

- finally, as a non-salesperson, I was surprised how interesting the book is; and, therefore, I think it would be a useful and entertaining read for workers in various walks of business.
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6 of 7 people found the following review helpful
Format:Paperback
Very often I find business books to be either 'light weight,' offering nothing but regurgitated content, or, mind numbingly boring, with long and over detailed explanations of the most simple concepts.

Thankfully this book is neither - in fact it hits the mark perfectly, with a blend of core foundations that are well explained, and stretching concepts that will be new to many sales people.

The book opens with a chapter on how your mentality / personality / current mindset and other factors can impact your success. This is so important, yet so often over looked - buy this book, read only this chapter and take some action (the key bit) and you will have got more benefit than 99% of sales training courses will offer you.

One of the core principles covered in later chapter is that of giving and establishing an environment for reciprocity. The authors have put their principles into action and give more great content with planning, influencing, understanding your buyer, presenting solutions and developing customers all covered in later chapters.

A nice feature of the way the book has been written are the 'brilliant re-caps' at the end of each section and the exercises throughout to get you working right away on the right things for you. In this way it is almost a 'training manual' rather than a book and the page markers, scribbles in the margin and folded pages of my copy certainly reflect this.

In summary, all that you need to ramp up your selling skills - skills that we are use in someway in our lives, whether our job title is 'Sales' or not.

Can you really afford not to invest in yourself in this area?
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1 of 1 people found the following review helpful
5.0 out of 5 stars cracking. 3 May 2013
By RT
Format:Paperback|Amazon Verified Purchase
really very good. clear, easy to follow, relatively straight forwards. an interesting read more than anything. would defiantly reccomend. thanks.
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1 of 1 people found the following review helpful
5.0 out of 5 stars really helpfull 7 April 2013
By MMorell
Format:Paperback
This book gives you the chance to understand what sales means. Mostly raccomended for beginners. The value is huge. Well done
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Most Recent Customer Reviews
5.0 out of 5 stars Standard techniques updated for todays challenges
Sure, there are hundreds of books, videos, and courses to teach you how to sell and most will have a simple message that will make you perform better. Read more
Published 3 months ago by Brian Willoughby
5.0 out of 5 stars A great book
Really enjoyed reading the book.

These guys practice what they preach too

The C cubed model is new to me and really useful
Published 6 months ago by Brenton Hague
5.0 out of 5 stars On the button
Great book, easy to dip in and out of. Lots of very sensible points well made. Good tips,and let's face it you can't get enough good tips when it comes to sales.
Published 7 months ago by Ken Trim
5.0 out of 5 stars Take off
The first three pages I chose to read, were great value and potentially can make a lot of success for my new business.
Published 8 months ago by Sean roger Lynch
5.0 out of 5 stars neophyte who used to be resistant to selling
I've always been someone who can't sell anything. After reading this book I going to change that attitude! Read more
Published 9 months ago by writer and speaker
5.0 out of 5 stars Brilliant Selling. Practical applicable approaches.
There are so many sales books out there, what is it about Brilliant Selling that stands out?

If you are a starter in sales, it will leapfrog you to a sophisticated,... Read more
Published 12 months ago by VeraDoesPositive
1.0 out of 5 stars It sent me to sleep....
I am the ideal person for a book like this....I've accidentally landed in a sales job and need and want above anything to learn the trade. Read more
Published 13 months ago by JenLouise
5.0 out of 5 stars Very useful!
I had been reluctant to seek sales advice from books in the past, believing that a more hands-on approach to development would suit me better. Read more
Published 14 months ago by scott
5.0 out of 5 stars They walk the talk and I'm buying!
In the twenty-five years since I left teaching to become a salesman, I've "passed (in the style of Sam Goldwyn) a lot of water... Read more
Published 15 months ago by Plom de Nume
5.0 out of 5 stars Invaluable!
I am not a regular reviewer of books but felt compelled to give this one a huge thumbs up! Brilliant Selling makes a virtue of simplifying how to get outstanding sales results. Read more
Published 16 months ago by DDavid17
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