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Product Description
From the Back Cover
Prepare. Deliver. Win.
The pitch is the torture-test of any kind of selling. It's when you absolutely, definitely, have to get it right – and get a result.
Brilliant Pitch unpacks the key elements of any pitch process and shows how different situations require different approaches. Packed with advice from experts, trade secrets, and tried-and-tested ways of approaching any pitch and any audience, this is the ultimate guide to pitching.
BRILLIANT OUTCOMES:
- Get the confidence you need to deliver a brilliant pitch
- Discover how to focus on the needs of your audience
- Ensure your pitch gets results - every time
'There is an awful lot of common sense here. Brilliant Pitch challenges your assumptions whether you are heading for your 1st pitch or your 101st.'
Peter Lovatt, Vice Chairman, Saatchi and Saatchi
'Shaun Varga skilfully deals with numerous potential obstacles entrepreneurs will encounter when pitching to investors- especially in the early stages. I have pitched hundreds of investors for different businesses and ideas over the years and I wish I’d had some Brilliant Pitch advice back then.'
James H. Fitzgerald, President of ChainStar Global LLC
‘Brilliant Pitch is packed with valuable advice. Shaun expertly takes the mystery out of making a great pitch.’
Ivor Catto, CEO Hyder Consulting plc
About the Author
The author is Chairman and Creative Director of Ingenuity, a highly successful new business consultancy based in the West End. He works closely with many of London's top agencies to help them develop and sharpen their own pitch – from pitching 'cold' to new prospects, through to the final closing pitch.
With a background in advertising, video, digital, design and PR agencies, he has worked at a senior level in the business development functions of a wide range of agencies. As an entrepreneur he has co-founded three successful agencies. He has also worked as the Marketing consultant to a business incubator, funded by the Dti and the UK software industry, advising software entrepreneurs on pitching to potential investors.
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Customer Reviews
The author takes us step by step through the major components of a presentation giving real-life examples of successes and failures throughout. It is an easy read and the concepts and advice just 'feel' right. I constantly recalled situations from my own experience that tallied with what was being said.
I was responsible for sales training in 2 major international corporate organisations. I would have used this book as the basis for presentation training and Mr Varga as a keynote speaker on all relevant sessions. I would have regarded it as the bible on the subject of presentations.
It is a 3 year substantial contract, essential for the next step for our business. How would we sell ourselves to win? Looking for professional advice, I bought this book off amazon, and it is FANTASTIC.
It became our bible for our pitch.
The author provides a step by step approach covering all angles of the pitch, with excellent tips and illustrative stories. The advice on how to engage with the buyers, how to listen before pitching, how to establish trust before the bid, how to present yourselves and how to organise the presentation, and the chapter on getting the buyer to change their plans to agree with yours, all lead my team to victory.
We have the whole pie! They are prepared to take the risk of giving us both halves of the contract due to the excellence of our bid, our team, and our presentation. This book enabled us to sell ourselves and WIN.
Now we just have to perform, and it is back to us to succeed, and keep the contract for the next 20 years.
Thankyou, Shaun Varga, and the Brilliant Series, for doing this one!
Buy it!
You will sell yourselves and your products more effectively. And it is an easy and entertaining read.
Listmania!
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