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Product Description
Product Description
Brilliant Online Marketing covers every aspect of online marketing from website design right through to cutting-edge techniques from the online lead generation. Free from ‘technobabble’ and jargon it will appeal to anyone who wants to learn how to make the most of this fast-moving and exciting marketing channel.
This book will show you how to use email, blogging, social networking and online media to reach your customers. Focussed on actions that produce results, online support is also available through author’s website www.alex-blyth.co.uk
From the Back Cover
Whether it’s display advertising, e-mail marketing, social media engagement or some other form of online marketing, the Internet is fast becoming the place where businesses market their products and services.
Brilliant Online Marketing covers every aspect of online marketing, from website design and search engine optimisation through to blogging and social networking. You'll learn all the cutting-edge techniques to help you (and your business) take advantage of this exciting marketing channel.
Brilliant outcomes
Gain a comprehensive, jargon-free overview of online marketing
Understand how to tell an online fad from a genuine opportunity
Know which methods yield the best rewards and how to use them
Inside This Book
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Customer Reviews
Most Helpful Customer Reviews
Format:Paperback
The previous reviews say it all - a practical book without using 10 words to describe something when 2 would suffice. Great if you're just starting out in online marketing as jargon can be baffling, and it's nice to see straightforward solutions i.e. the case studies as they are up-to-date, relevant and concise. Highly recommended!
Format:Paperback
A cracking read for any online marketer that wants to get ahead. Loads of great case study examples from exciting and interesting brands and companies (it's one thing talking about the theory but it was incredibly useful to see the best practice in practice) and insightful expert interviews from marketers at the top of their game. Everything's broken down in easy to read sections that cover pretty much everything an online marketers needs to know, which are tee'd up clearly, with handy tips dotted throughout and tied off with recaps that bring it all together neatly.
Best marketing book I've read - am strongly recommending the marketing methods featured to my clients and the book itself to anyone that wants a comprehensive overview of the online marketing space
Best marketing book I've read - am strongly recommending the marketing methods featured to my clients and the book itself to anyone that wants a comprehensive overview of the online marketing space
Format:Paperback
This book is excellent. It is split into 10 easy to read chapters, it is clearly laid out, the case studies / examples are excellent and the book flows very well. It begins with the key mistakes on-line marketeers make, after which each chapter covers a different area, such as on-line advertising, e-mail marketing, blogging, etc. It is easy to follow, easy to understand and covers the basics while providing more detailed insights for experienced on-line marketeers. Highly recommended!
Most Recent Customer Reviews
Succinct, informative and educational
Refreshingly practical, easy to follow and extremely informative. Not only is this book an excellent reference at times when you want a quick answer to hand, it is an interesting... Read more
Published 13 months ago by Louisa J
Great book about online marketing
If you're after a useful insight into online marketing I thoroughly recommend this book. Alex avoids fluff and jargon and gets straight to the point. Read more
Published 14 months ago by SKAE1
An excellent introduction to this huge subject
I thoroughly recommend this book to anyone who is interested in keeping up with the very fast paced evolution that we are seeing in on-line marketing. Read more
Published 14 months ago by Guy Keeling
Written by a pragmatist for pragmatists
Not preachy, but practical, written by a pragmatist for pragmatists, Alex Blyth balances expert opinion with personal experience in an informative step by step guide, interspersed... Read more
Published 14 months ago by mark terry-lush
Excellent book for small businesses
I bought this book because I had just taken a job managing the publicity for a summer school. It was a great buy because it gives you loads of ideas as well as practical ways of... Read more
Published 16 months ago by Sophie F
To the point!
Alex has done a great job of creating a guide book for many business people out there who are still getting to grips with the world of online marketing. Read more
Published 16 months ago by Ian Hitt
A cracking book for all internet marketing wannabe gurus
This book is a great intro to all modern online forms of communication and contains some fantastic advice about things like blogging, social media, email marketing... Read more
Published 17 months ago by Hayden73
Online Marketing Without the Fluff
Yet another book about "Online Marketing"? Well this isn't just "another book", avoiding depth and complexity Alex Blyth takes you through the essentials of online marketing using... Read more
Published 18 months ago by Sean Clark
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