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Brilliant Online Marketing: How to Use the Internet to Market Your Business (Brilliant Business) [Paperback]

Alex Blyth
4.8 out of 5 stars  See all reviews (12 customer reviews)
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Book Description

25 Nov 2010 Brilliant Business

Brilliant Online Marketing covers every aspect of online marketing from website design right through to cutting-edge techniques from the online lead generation. Free from ‘technobabble’ and jargon it will appeal to anyone who wants to learn how to make the most of this fast-moving and exciting marketing channel.

This book will show you how to use email, blogging, social networking and online media to reach your customers. Focussed on actions that produce results, online support is also available through author’s website

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Brilliant Online Marketing: How to Use the Internet to Market Your Business (Brilliant Business) + Brilliant Marketing: What the Best Marketers Know, Do and Say (Brilliant Business)
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Product details

  • Paperback: 176 pages
  • Publisher: Prentice Hall; 1 edition (25 Nov 2010)
  • Language: English
  • ISBN-10: 0273737457
  • ISBN-13: 978-0273737452
  • Product Dimensions: 1.3 x 15.2 x 22.9 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: 223,388 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Paul Fabretti is the digital and social media lead for Telefonica. His role is to define and deliver the social media vision for Telefonica and ensure their local businesses remain an example of social media best-practice.

Prior to this, he was Head of Social Media for the award-winning Telefonica UK (O2) social media team, which won the inaugural Twitter Flock award for outstanding use of the Twitter platform and recently launched Tweetserve the world's first Twitter-based account management platform.

Previously, he spent a number years in the North West helping develop the social media service offerings for several agencies, including KMP Digitata and Amaze, before eventually co-launching Manchester's first social media agency, gabba, in 2009 working with clients including Lexus, Dyson, Microsoft, GMP

Product Description

From the Back Cover

Whether it’s display advertising, e-mail marketing, social media engagement or some other form of online marketing, the Internet is fast becoming the place where businesses market their products and services.

Brilliant Online Marketing covers every aspect of online marketing, from website design and search engine optimisation through to blogging and social networking.  You'll learn all the cutting-edge techniques to help you (and your business) take advantage of this exciting marketing channel.

Brilliant outcomes

Gain a comprehensive, jargon-free overview of online marketing

Understand how to tell an online fad from a genuine opportunity

Know which methods yield the best rewards and how to use them

About the Author

Alex Blyth is a freelance journalist who has many years experience writing for publications in the small business sector, such as Director, First Voice, New Business, Accountancy, PR Week, Retail Week and Print Week. You can find out more, and read hundreds of published articles, at

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Finally...a clear-cut online marketing book! 6 Jan 2011
By Kim Y
The previous reviews say it all - a practical book without using 10 words to describe something when 2 would suffice. Great if you're just starting out in online marketing as jargon can be baffling, and it's nice to see straightforward solutions i.e. the case studies as they are up-to-date, relevant and concise. Highly recommended!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Does what it says on the cover... 5 Jan 2011
By Tommy F
A cracking read for any online marketer that wants to get ahead. Loads of great case study examples from exciting and interesting brands and companies (it's one thing talking about the theory but it was incredibly useful to see the best practice in practice) and insightful expert interviews from marketers at the top of their game. Everything's broken down in easy to read sections that cover pretty much everything an online marketers needs to know, which are tee'd up clearly, with handy tips dotted throughout and tied off with recaps that bring it all together neatly.
Best marketing book I've read - am strongly recommending the marketing methods featured to my clients and the book itself to anyone that wants a comprehensive overview of the online marketing space
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1 of 1 people found the following review helpful
5.0 out of 5 stars Online Marketing Without the Fluff 5 Dec 2010
Format:Paperback|Verified Purchase
Yet another book about "Online Marketing"? Well this isn't just "another book", avoiding depth and complexity Alex Blyth takes you through the essentials of online marketing using interviews with companies large and small that have done it.

There are no Social Media "Rock Stars" or overnight successes just examples of companies using different aspects of online marketing well.

Starting off with things to avoid, Alex then talks about the key elements to successful online marketing, covering everything from SEO to Social Media. Although not covered in depth, there is enough detail in each section for any marketing professional to start on the right path.

If you are already comfortable with online marketing this book may not be for you but I would suggest that the real life examples are worthy of the cover price alone. It is also good to note that all examples are UK based which makes for a refreshing change.
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5.0 out of 5 stars SOOO Informative 25 Mar 2013
By sabrina
Format:Paperback|Verified Purchase
I needed a simple easy constructive guide to marketing and branding-this book does a great job!
I read it in 3 days, and believe me I wouldn't bother if I didn't find something that interests me.
I've already recommended it to friends!
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5.0 out of 5 stars Excellent for all Web Marketeers 3 Jan 2011
By Simon
This book is excellent. It is split into 10 easy to read chapters, it is clearly laid out, the case studies / examples are excellent and the book flows very well. It begins with the key mistakes on-line marketeers make, after which each chapter covers a different area, such as on-line advertising, e-mail marketing, blogging, etc. It is easy to follow, easy to understand and covers the basics while providing more detailed insights for experienced on-line marketeers. Highly recommended!
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This book is a great intro to all modern online forms of communication and contains some fantastic advice about things like blogging, social media, email marketing... all backed up by good case studies. I really do rate this book for all those baffled by modern marketing communications - well done Alex, when's the next one out?
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Most Recent Customer Reviews
5.0 out of 5 stars Succinct, informative and educational
Refreshingly practical, easy to follow and extremely informative. Not only is this book an excellent reference at times when you want a quick answer to hand, it is an interesting... Read more
Published on 20 April 2011 by Louisa J
5.0 out of 5 stars Great book about online marketing
If you're after a useful insight into online marketing I thoroughly recommend this book. Alex avoids fluff and jargon and gets straight to the point. Read more
Published on 7 April 2011 by SKAE1
5.0 out of 5 stars An excellent introduction to this huge subject
I thoroughly recommend this book to anyone who is interested in keeping up with the very fast paced evolution that we are seeing in on-line marketing. Read more
Published on 4 April 2011 by Guy Keeling
4.0 out of 5 stars Written by a pragmatist for pragmatists
Not preachy, but practical, written by a pragmatist for pragmatists, Alex Blyth balances expert opinion with personal experience in an informative step by step guide, interspersed... Read more
Published on 21 Mar 2011 by mark terry-lush
5.0 out of 5 stars Excellent book for small businesses
I bought this book because I had just taken a job managing the publicity for a summer school. It was a great buy because it gives you loads of ideas as well as practical ways of... Read more
Published on 4 Feb 2011 by Sophie F
4.0 out of 5 stars To the point!
Alex has done a great job of creating a guide book for many business people out there who are still getting to grips with the world of online marketing. Read more
Published on 19 Jan 2011 by Ian Hitt
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