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Product Description
Product Description
Marketing. Everyone knows it’s really hard to do well and marketers have never been under so much pressure. More questions are being asked about value and effectiveness than ever before. We live in a world of turbulence and flux. This book gives you the tools and the motivation to deal with this change and to go out and be described as a brilliant marketer.
Brilliant Marketing answers key questions such as:
• What is a brand? What is marketing and how is it changing? What is good, what is poor, what is brilliant?
• How can I be creative enough to stand out? Creative like the Google logo. Creative like Cadbury’s Gorilla.
• How do I write and manage a marketing plan?
From the Back Cover
Seduction is about making people love you. So is marketing.
You can’t seduce someone if they don’t know you exist; if you don’t engage them and if they don’t appreciate you have something they want.
Brilliant Marketing is your seduction toolkit. You’ll find the skills, examples and attitudes to carry out the most alluring campaigns around.
Brilliant outcomes:
- Understand the ideas, actions, campaigns that make a real difference.
- Get a complete marketing skill-set to seduce and inspire.
- Be a master of strategy – from thinking to planning to execution.
Drink in the energy and wisdom of this book...then read it again – it’s not about processes and procedures – it’s actually about you!
Rupert Maitland-Titterton, Head of Public Affairs, Nestlé UK Ltd
Brilliant Marketing will transform your understanding of the marketing mix – essential reading.
Rachel Bell, Shine Communication
Inside This Book
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Customer Reviews
Most Helpful Customer Reviews
11 of 11 people found the following review helpful
Format:Paperback
If you want a book that tells you how great marketing is as a profession and a lot about branding for big multi-national companies, then this is the book for you. I bought several books on marketing to help me in a new job developing business for a small company. Brilliant Marketing did not fit the bill for my purposes. I found the first half of the book involved a lot of generic 'bigging up' the marketing industry. The second half had some more useful tips on formulating and executing a marketing plan. I must say, I do not like his style of writing too much. Overall, I found the book by Dee Blick 'Powerful Marketing on a Shoestring Budget' much more targeted and relevant for my purposes.
5 of 5 people found the following review helpful
Format:Paperback
I'm starting my own business, but do have some prior marketing experience. This book was really excellent - a real A-Z which would help someone new and also an experienced person (a difficult feat to achieve both!). Great bedtime reading
7 of 8 people found the following review helpful
Format:Paperback
I really wish Richard Hall had been writing his books 30 years ago when I was first studying marketing. Back then I was issued with a book called `Marketing made simple'; it wasn't particularly simple, it was a hard slog and completely un-memorable. Hall's new book, by comparison could be called `Marketing made human' because it draws you in and brings all the principles alive with compelling stories told in a truly engaging tone.
Two further aspects make this book stand out. First, it is about the most `complete' book on marketing you are likely to find - there can be very few people with such comprehensive knowledge. Second, while Hall's vast experience shows through on every page, it is equally balanced with a real hunger for knowledge on what is happening now and what is likely to be coming next. Again, it's rare to get both sides from the same writer.
Two further aspects make this book stand out. First, it is about the most `complete' book on marketing you are likely to find - there can be very few people with such comprehensive knowledge. Second, while Hall's vast experience shows through on every page, it is equally balanced with a real hunger for knowledge on what is happening now and what is likely to be coming next. Again, it's rare to get both sides from the same writer.
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Most Recent Customer Reviews
For those in the know
I picked up this book because I wanted to know what is good marketing and how to do it. This is the wrong book. Read more
Published 7 months ago by L. Hill
Interesting introduction to the subject
I bought this book for my daughter when she started a Business degree as she wanted to find out more about marketing in general.
It is very good for that purpose. Read more
It is very good for that purpose. Read more
Published 8 months ago by Janie U
Ok But Heavy Going
I probably made a mistake buying this as I just wanted down to earth practical advice to help my small business, it's not a bad book but actually too high level for me and what I... Read more
Published 10 months ago by Goochie
Its not a text book.
Not quite what I thought as marketing books go. Its not a text book nor will it particularly help you with any courses you may be on. Read more
Published 10 months ago by Amazon shopper
Great read
I bought the book hoping to get an introduction to the ideas and concepts of marketing and it has been perfect for this purpose. Read more
Published 21 months ago by C. Shaw
Great for marketing execution
A great book for anyone who is implementing marketing activities. Genuinely useful advice on key techniques and skills. Read more
Published 21 months ago by B. Thomas
This is a good book
I have run my own business for a while but wish I'd come across this earlier. The advice in it is practical and down to earth and I'd certainly recommend it to others.
Published on 25 Mar 2010 by G. King
Recipes for marketing success
Cookery books might offer sumptuous photos, but their success hinges on recipes we come to love. By contrast, marketing books have a self-referential quality: the test is first in... Read more
Published on 17 Mar 2010 by Jack Haskew
Brilliant Marketing
Brilliant Marketing: What the Best Marketers Know, Do and SayBrilliant Presentation: What the Best Presenters Know, Do and Say (Brilliant Business)
How does he do it? Read more
How does he do it? Read more
Published on 2 Feb 2010 by Ian Duke
Everything you need to know about marketing....... brilliant!!
This is a must for anyone in sales and marketing, covering everything from design through to writing a detailed marketing plan. Read more
Published on 19 Jun 2009 by H. Barratt
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