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Brilliant Freelancer: Discover the Power of Your Own Success (Freelance/Freelancing) (Brilliant Business) [Paperback]

Leif Kendall (Author)
4.9 out of 5 stars  See all reviews (19 customer reviews)
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Book Description

Publication Date: 19 April 2011 | ISBN-10: 0273744631 | ISBN-13: 978-0273744634 | Edition: 1

Whether you’re new to freelancing or a seasoned freelance operative, Brilliant Freelancer is packed full of ideas and case studies to help you build a happy, productive and profitable freelance life quickly and easily.

From building your client portfolio right through to staying motivated and surviving the tougher times, Brilliant Freelancer gives you everything you need to take charge of your career and start moving in the direction you want to go.

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Product details

  • Paperback: 272 pages
  • Publisher: Pearson Business; 1 edition (19 April 2011)
  • Language: English
  • ISBN-10: 0273744631
  • ISBN-13: 978-0273744634
  • Product Dimensions: 22 x 14 x 2 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Bestsellers Rank: 128,966 in Books (See Top 100 in Books)

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Product Description

From the Back Cover

Ready to break free?

Whether you’re new to freelancing or a seasoned freelance operative, Brilliant Freelancer is packed full of ideas and case studies to help you build a happy, productive and profitable freelance life quickly and easily.

From building your client portfolio right through to staying motivated and surviving the tougher times, Brilliant Freelancer gives you everything you need to take charge of your career and start moving in the direction you want to go.

BRILLIANT OUTCOMES

  • Know how to create a freelance career from scratch
  • Understand freelance finances and the business of being a business
  • Keep your clients happy and protect yourself with a contract (template included)

‘Jam packed with advice for all freelancers, Brilliant Freelancer will help build enjoyable and profitable freelance careers.’
John Brazier, Managing Director of PCG: The voice of freelancing, www.pcg.org.uk

About the Author

Lief Kendall is a freelance copywriter who has been writing about freelancing (for Freelance Advisor and Freelance Supermarket) from the start of his career. He’s always been a passionate advocate of the freelance way of life and has a large network of freelance friends.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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4.9 out of 5 stars
19 reviews
4.9 out of 5 stars
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Great read for anybody considering freelancing 8 Jun 2011
By S. Jack
Format:Paperback
I'd recommend this book to anyone hesitating on the brink of a freelance career, or those who have just taken the plunge. If, like me, you've hitherto been consumed by coding, or whatever it is that specialists in your field do, Brilliant Freelancer will open your eyes to everything else that is involved in running a micro-business. But it will turn up the lights gently so you don't get scared off the prospect for good.

The books starts by helping you think through your suitability to be a freelancer, then talks you through making the transition from employment to being your own boss. It gives advice on how to find work through sales and marketing (including chapters on blogging and networking), how to price your work, and how to manage clients when you've got them.

You may be be asking yourself how you'll get anything done without a boss to crack the whip - and Leif has thoughtfully included a chapter on Motivation. If you have the opposite problem, and can't get enough of the drug called work, Dr Kendall is there to remind you (in a chapter entitled Healthy Body, Healthy mind) that "You're selling you, so look after your product".

There's one part of the book that I feel could be expanded, and that is in the financial department. Book-keeping, after all, is the one part of every business that's mandated by law. Brilliant Freelancer does little more than skim the surface here, and at the very least could do with some recommendations for further reading.

With his easy-going style, no-nonsense advice, and flashes of humour, Leif presents himself as the wise friend who has seen it all before. He's not afraid to point out where you'll find the going tough, but he's equally quick to highlight the potential rewards.

A choice quote: "Don't think of 'marketing' as a nefarious activity conducted by spivs and double-glazing companies. Marketing means to take your goods to market. You would not consider farmers evil for taking their wares to the market, so don't consider yourself evil for doing the same."
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2 of 2 people found the following review helpful
5.0 out of 5 stars Genuinely useful 31 May 2011
By Maxine Sheppard
Format:Paperback
Quick disclaimer: I am briefly interviewed in this book for 'The client's side of the story' chapter, as someone who regularly employs freelancers. And as I'm now also about to take the plunge into freelancing myself, this couldn't have been a more timely read. As the above reviewers have stated, more than anything this is a genuinely useful and informative book; by the end you'll feel more than adequately prepared to make the leap, if you haven't already done so. It manages to strike exactly the right balance in that it contains a healthy level of realism about the potential pitfalls of freelancing, but backs this up with practical advice, real-world scenarios and lots of encouragement. Overall, a really constructive, well-organised and well-written book that I will be keeping close at hand.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Great resource! 4 May 2011
By Jon
Format:Paperback
Really useful book - blew through it in a few days and picked up plenty of great tips.

A must for freelancers old and new!
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Most Recent Customer Reviews
5.0 out of 5 stars Excellent for freelancers starting out
Can only recommend this book both for people who are thinking about going freelancing or those who have already taken the plunge. Read more
Published 5 days ago by Karoline
5.0 out of 5 stars Expert advice that actually works
After reading Leif's book and following his advice, my business saw a definite boost: I gained new clients, re-connected with existing ones and felt a renewed sense of purpose and... Read more
Published 1 month ago by Lucy G
5.0 out of 5 stars Reassuring advice
I first came across 'Brilliant Freelancer' by Leif Kendall in my local library. I appreciated the advice so much that I bought my own copy. Read more
Published 7 months ago by Gill Pawley
5.0 out of 5 stars EXCELLENT - I MEAN BRILLIANT!!!
just finished reading this book and am inspired now to go it alone. Plenty of advice and tips, help with starting up and a brilliant resource for anyone wanting to be a... Read more
Published 10 months ago by J. Grace
5.0 out of 5 stars Review of Brilliant Freelancer: Discover the power of your own success...
If you only buy one book to steer you through your career as a freelancer this has to be it. Having read a lot of books on the subject, this one was written by someone who didn't... Read more
Published 11 months ago by igloo
5.0 out of 5 stars Great advice for those attracted to the idea of self-employment
I've already started out as a freelancer but I bought this book in the hope that it would help me avoid making stupid mistakes. I was not disappointed. Read more
Published 15 months ago by Roy Sutton
5.0 out of 5 stars Brilliant resource
I recommend this book to anyone who's thinking about freelancing, or who's taken the leap already - it's clear, supportive and inspiring. Read more
Published 16 months ago by sophdea
5.0 out of 5 stars Inspirational stuff
This is a very handy guide for anyone contemplating that scary leap of faith into the freelance unknown. Read more
Published 19 months ago by M. Thomas
5.0 out of 5 stars A brilliant "Must Have" for any Freelancer
This is a superb book packed with advice on how to find work, how to pitch to clients, how to sell, how to marketing your servces and even how to deal with 'perfectionists' the... Read more
Published 20 months ago by Mary Cummings
5.0 out of 5 stars If you only read one book about Freelancing...
...make it this one. Seriously, especially if you are UK based. Having read mountains of books about writing, copywriting and freelance journalism - Kendall's book was a breath of... Read more
Published 20 months ago by Mr. Patrick Potter
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