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Keep it clear, keep it simple, make it brilliant and original. I’ve been saying that for years. It’s a real joy to find that Roger and I think alike. Read the book and learn. Yes, it is brilliant.
Wally Olins - Chairman, Saffron Brand Consultants
Most of us reckon we can write. Wrong. But here’s book that will help you be persuasive, interesting and brilliant in print, then help you do it again, and again, and again.
Michael Johnson, johnson banks
Product Description
If you’ve ever struggled to craft a persuasive message that really hits the spot you’ll know
it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone
who told you how the professionals really do it? Well, that’s exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career.
Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to
reveal the trade secrets of top-notch practitioners. It’s the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.
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Most Helpful Customer Reviews
9 of 9 people found the following review helpful
Format:Paperback
In one word: SUPERB.
I wasn't sure which book on copywriting to buy from Amazon so I went ahead and ordered 5 different ones with 4 or 5* ratings. Including this little beauty by Horberry.
Well, "don't judge a book by its cover" just took on a whole new level of meaning for me. (No offense intended to whoever was paid to design the cover, but lets be honest here; it really doesn't help sell the book does it! Looks like some boring school textbook or something.)
So anyway... I plowed my way through all of them, a couple were ok, one was reasonable and one made it very difficult to keep the old eyes open. Except when it came to this cheeky little green and grey number. Finished it in one sitting and then went back and read it again the next day.
Quite simply it's just a pleasure to read, and says what all the others seemed to be trying to say, but in a tightly packed and often humorous way (yes, there are quite a few "laugh out loud" moments). Mr Horberry cetainly knows how to make every word and every sentence count. And, obviously following his own advice, he manages to avoid the unforgiveable sin that plagues the other books: dullness. It's entertaining from start to finish.
It's packed with useful advice, very well written, and useful for old-time copywriters and those just starting out...
To summarise: it's by far the BEST book I have read on copywriting and I know I will keep returning to it again and again for advice...
I wasn't sure which book on copywriting to buy from Amazon so I went ahead and ordered 5 different ones with 4 or 5* ratings. Including this little beauty by Horberry.
Well, "don't judge a book by its cover" just took on a whole new level of meaning for me. (No offense intended to whoever was paid to design the cover, but lets be honest here; it really doesn't help sell the book does it! Looks like some boring school textbook or something.)
So anyway... I plowed my way through all of them, a couple were ok, one was reasonable and one made it very difficult to keep the old eyes open. Except when it came to this cheeky little green and grey number. Finished it in one sitting and then went back and read it again the next day.
Quite simply it's just a pleasure to read, and says what all the others seemed to be trying to say, but in a tightly packed and often humorous way (yes, there are quite a few "laugh out loud" moments). Mr Horberry cetainly knows how to make every word and every sentence count. And, obviously following his own advice, he manages to avoid the unforgiveable sin that plagues the other books: dullness. It's entertaining from start to finish.
It's packed with useful advice, very well written, and useful for old-time copywriters and those just starting out...
To summarise: it's by far the BEST book I have read on copywriting and I know I will keep returning to it again and again for advice...
5 of 5 people found the following review helpful
Format:Paperback
This book does just what it says on the cover explains copywriting brilliantly.
It will be my "bible" as I attempt to carve out a career in copywriting.
Thank you Roger for such a user friendly guide to what is a complex and cutthroat field.
If you only buy one manual on copywriting, I recommend BRILLIANT COPYWRITING by Roger Horberry.
It's a must!
It will be my "bible" as I attempt to carve out a career in copywriting.
Thank you Roger for such a user friendly guide to what is a complex and cutthroat field.
If you only buy one manual on copywriting, I recommend BRILLIANT COPYWRITING by Roger Horberry.
It's a must!
3 of 3 people found the following review helpful
Format:Paperback
I bought this book whilst on a train journey from Manchester to London, it kept me riveted both there and back!
I needed to improve my copywriting skills and thought the book was thoroughly enjoyable, informative and covered in depth the many aspects of copyrighting.....
I liked the way he took you through the process of copywriting, providing good examples and tips. Finally, experienced copyrighters were able to share their valuable experience and "copyrighting gems", via a series of interviews.
What i particulary liked is the step by step method of "creating an idea" - i never really knew there was a process you could use to actually create an idea.....its so helpful! I have become clearer on what is a compelling piece of copyrighting and enjoy using my newly developed skills.
Its great to read a book by someone who encourages self belief......... i could almost visualize roger talking to me......... which, (as i now know) is at the heart of every good piece of copyright.
I would thoroughly recommend the book and it will be an indespensible tool in helping me develop my new career!
I needed to improve my copywriting skills and thought the book was thoroughly enjoyable, informative and covered in depth the many aspects of copyrighting.....
I liked the way he took you through the process of copywriting, providing good examples and tips. Finally, experienced copyrighters were able to share their valuable experience and "copyrighting gems", via a series of interviews.
What i particulary liked is the step by step method of "creating an idea" - i never really knew there was a process you could use to actually create an idea.....its so helpful! I have become clearer on what is a compelling piece of copyrighting and enjoy using my newly developed skills.
Its great to read a book by someone who encourages self belief......... i could almost visualize roger talking to me......... which, (as i now know) is at the heart of every good piece of copyright.
I would thoroughly recommend the book and it will be an indespensible tool in helping me develop my new career!
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Most Recent Customer Reviews
Solid five Golden Stars!
Unattractive cover aside, this book was just amazing. I literally read it in a day, only stopping for a quick night's sleep in the between. Read more
Published 8 months ago by John Thin Silver
Outstandingly brilliant
Unbelievably useful, fast-paced and a pleasure to read. It's not just a manual or a self-help book for depressed copywriters. Read more
Published 9 months ago by Rossana Vandelli
Not really brilliant
I agree much more with the person who gave this one star than I do the other overly-generous reviews. Read more
Published 9 months ago by Em
Inspirational for students entering the creative world
This is a fantastically written book that informs the reader, in an entertaining way, about copywriting and the creative process. Read more
Published 14 months ago by J. Bradley
Uninspiring and dull
I don't understand why this book has so many good reviews. I bought it because of the reviews, and because I've had another book in the series (Brilliant Project Management -... Read more
Published 24 months ago by Sam Brown
Great for offline but not for SEO
A great book about copywriting but you won't find many SEO's agreeing with page 87.
The author states that "SEO isn't even appropriate for many websites - in these... Read more
The author states that "SEO isn't even appropriate for many websites - in these... Read more
Published on 5 May 2010 by Justin March
Five Reasons You Should Buy This Book Today
Do you want to write profitable and persuasive copy? Then start with this book.
Here are five reasons why you should buy "Brilliant Copywriting" today:
1)... Read more
Here are five reasons why you should buy "Brilliant Copywriting" today:
1)... Read more
Published on 29 April 2010 by Johnny Cullen
An absolute cracker!
Roger Horberry's `Brilliant Copywriting' is both a practical and delightful piece on copywriting. Want to learn how to write brilliant copy? Read more
Published on 24 Feb 2010 by THE Music Enthusiast
Infectious...
The best thing about this book was that it made me want to do the job I'm in. Roger and his interviewees write/speak with infectious enthusiasm about the craft of copywriting. Read more
Published on 18 Feb 2010 by CB
Easy read for a learner
I purchased this book as someone who knows very little about copywriting and wanted to know firstly what it is and secondly pick up some initial tips on how to do it. Read more
Published on 9 Nov 2009 by N. Shrieves
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