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Product Description
From the Back Cover
Business writing has changed
E-mail and web writing has made the language of business more direct and less stuffy. The best business writing is pithy, opinionated and brimming with personality.
Because most of us have never had any help with our writing, this fully revised new edition of Brilliant Business Writing is full of tips, examples and exercises that will transform your writing from the same old same old into something that’ll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that’s brilliant.
Brilliant outcomes
Produce business writing people actually want to read
Persuade and inspire people, sell more, or get that job
Get a distinctive, powerful and engaging writing voice
“A long overdue scythe through the conventions of business writing.” John Allert, group head of brand at McLaren
Inside This Book
(Learn More)
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Customer Reviews
Most Helpful Customer Reviews
8 of 8 people found the following review helpful
Format:Paperback
He wrote BBW
A very good book indeed
You need to read it
I am excited about this. My first ever Haiku, a special type of Japanese poem. Also a useful writing technique I learnt about in Neil Taylor's book `Brilliant Business Writing' (BBW). And there's more. Lots more that inspired, engaged and persuaded me (see the sub-title). And plenty for you if you are looking for help with writing - whether for business or not. This is 5 star help. Here's my three reasons why.
First, from page one I met a real person (the writer), Neil. Well, that hooked me. His personality is there on every page. He has a passion for writing that kept me fully engaged. His down-to-earth (northern influence) myth-busting approach gives us all permission to break some of those precious rules (what rules?). And his witty wisdom gives you the techniques to write better in business. His presence in his writing made a potentially boring how-to book a real page-turner for me. Honest.
Second, he practices what he preaches. On the other hand, he might prefer - he writes as he tells you to write. I'm learning. Structure, style and magic, his three core ideas for writing, are there in the book to read about and experience. He takes you on the journey of how to write better, step by step, in a clear, natural and interesting way which is central to how he suggests we put his ideas into practice. They work because his book works.
If you have read this far, then Neil's ideas do work because I have used them here in this review. Although he is a wee bit cheeky (I like that), I swear on the BBW that Neil Taylor did not pay me to write this review while he sits in Kennington watching Doctor Who. See page 220 - but read the rest of the book first. No cheating.
I nearly forgot my third reason why you should read this book. The answer you are looking for is on pages 11 and 12 under `What will it do for you?' It's not in the Amazon `click here -Look inside!', so you need to get the book.
I recommend this book with 5 stars.
A very good book indeed
You need to read it
I am excited about this. My first ever Haiku, a special type of Japanese poem. Also a useful writing technique I learnt about in Neil Taylor's book `Brilliant Business Writing' (BBW). And there's more. Lots more that inspired, engaged and persuaded me (see the sub-title). And plenty for you if you are looking for help with writing - whether for business or not. This is 5 star help. Here's my three reasons why.
First, from page one I met a real person (the writer), Neil. Well, that hooked me. His personality is there on every page. He has a passion for writing that kept me fully engaged. His down-to-earth (northern influence) myth-busting approach gives us all permission to break some of those precious rules (what rules?). And his witty wisdom gives you the techniques to write better in business. His presence in his writing made a potentially boring how-to book a real page-turner for me. Honest.
Second, he practices what he preaches. On the other hand, he might prefer - he writes as he tells you to write. I'm learning. Structure, style and magic, his three core ideas for writing, are there in the book to read about and experience. He takes you on the journey of how to write better, step by step, in a clear, natural and interesting way which is central to how he suggests we put his ideas into practice. They work because his book works.
If you have read this far, then Neil's ideas do work because I have used them here in this review. Although he is a wee bit cheeky (I like that), I swear on the BBW that Neil Taylor did not pay me to write this review while he sits in Kennington watching Doctor Who. See page 220 - but read the rest of the book first. No cheating.
I nearly forgot my third reason why you should read this book. The answer you are looking for is on pages 11 and 12 under `What will it do for you?' It's not in the Amazon `click here -Look inside!', so you need to get the book.
I recommend this book with 5 stars.
4 of 4 people found the following review helpful
Format:Paperback
Words are about the most powerful business tool going - and they're all available absolutely free from your nearest dictionary. This book is full of straightforward, unpretentious advice about how to put them in the right order. If your work involves writing emails, letters or just persuading people to get something done, you'll get something useful out of it. Possibly even a pay rise.
2 of 2 people found the following review helpful
Format:Paperback
The first thing you notice about `Brilliant Business Writing' is how enjoyable it is to read. It's a genuinely entertaining, laugh out loud read, which is why it's so convincing. Neil obviously knows how to write. The second thing you notice is how easy it is to take in what he's saying. Unlike most business books you don't get to the end of the first chapter and think `Now what was that again?'. Parts of the book come back to me all the time and that makes it really practical to apply to everyday business writing.
The only down side to the book is that it might make you violent. I've had lots of moments of wanting to bash my more verbose colleagues over the head with it and say `For god's sake, just read this! Then you'll know what I mean.'
Rosie Heptonstall
The only down side to the book is that it might make you violent. I've had lots of moments of wanting to bash my more verbose colleagues over the head with it and say `For god's sake, just read this! Then you'll know what I mean.'
Rosie Heptonstall
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Most Recent Customer Reviews
Great book for really improving your business writing
This is a book I use regularly to dip in and out of. I do a lot of business writing so some of the content in the book I was using already but there were lots of useful ideas too. Read more
Published 4 months ago by Marian Chapman
Good Read
A refreshing conversation. Read this book if you want to improve your business writing approach and style. A very absorbing book -could not put it down.
Published 5 months ago by Attentive
Recommended
Excellent book which I wouldn't hesitate to recommend. It has some really useful tips and it has also given me the confidence to use my own writing style as well as write in a more... Read more
Published 8 months ago by J Jimenez
Lively and entertaining ideas for business writers
Customer Video Review
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Published 13 months ago by William Cohen
Lives up to the title
For many people, I imagine business writing is about as exciting as watching Christmas Day repeats with the in-laws. Most of us have to do it but it's no fun. Read more
Published 18 months ago by Evil Mr B
Neil Taylor does what he says on the cover - he inspires, he engages...
This book is brilliant. It's better than the title suggests as the advice is useful for all kinds of writing. Read more
Published 21 months ago by Pip
The best book I've read in ages
This is a really easy to read book and is packed full of practical hints and tips. I've used these when writing at work, from internal emails to reports and it really does help... Read more
Published on 1 April 2010 by Ms. K. E. Wilson
Brilliant. Absolutely brilliant.
I used to write like a policeman describing a crime to a judge. It was all very factual, very professional, and very dull. Read more
Published on 16 Mar 2010 by Andrew Skinner
Poor
I found this book intensely irritating. What was it that made it so irritating? Poor editing for one. Read more
Published on 22 Feb 2010 by Sarah Bates
A "must read" for anyone who writes
I read this book like a novel, which surprised and delighted me. Each page after page offers useful insights, practical tips, and important and serious messages. Read more
Published on 17 Dec 2009 by W. E. Sisson
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