He wrote BBW
A very good book indeed
You need to read it
I am excited about this. My first ever Haiku, a special type of Japanese poem. Also a useful writing technique I learnt about in Neil Taylor's book `Brilliant Business Writing' (BBW). And there's more. Lots more that inspired, engaged and persuaded me (see the sub-title). And plenty for you if you are looking for help with writing - whether for business or not. This is 5 star help. Here's my three reasons why.
First, from page one I met a real person (the writer), Neil. Well, that hooked me. His personality is there on every page. He has a passion for writing that kept me fully engaged. His down-to-earth (northern influence) myth-busting approach gives us all permission to break some of those precious rules (what rules?). And his witty wisdom gives you the techniques to write better in business. His presence in his writing made a potentially boring how-to book a real page-turner for me. Honest.
Second, he practices what he preaches. On the other hand, he might prefer - he writes as he tells you to write. I'm learning. Structure, style and magic, his three core ideas for writing, are there in the book to read about and experience. He takes you on the journey of how to write better, step by step, in a clear, natural and interesting way which is central to how he suggests we put his ideas into practice. They work because his book works.
If you have read this far, then Neil's ideas do work because I have used them here in this review. Although he is a wee bit cheeky (I like that), I swear on the BBW that Neil Taylor did not pay me to write this review while he sits in Kennington watching Doctor Who. See page 220 - but read the rest of the book first. No cheating.
I nearly forgot my third reason why you should read this book. The answer you are looking for is on pages 11 and 12 under `What will it do for you?' It's not in the Amazon `click here -Look inside!', so you need to get the book.
I recommend this book with 5 stars.