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Brilliant Business Writing: How to Inspire, Engage and Persuade Through Words [Paperback]

Neil Taylor (Author)
4.7 out of 5 stars  See all reviews (17 customer reviews)
RRP: £10.99
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Book Description

Publication Date: 25 Jan 2011 | ISBN-10: 0273744585 | ISBN-13: 978-0273744580 | Edition: 2

Full of tips, examples and exercises that will transform your writing from the same old same old into something that’ll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that’s brilliant.

 

Brilliant outcomes

Produce business writing people actually want to read

Persuade and inspire people, sell more, or get that job

Get a distinctive, powerful and engaging writing voice

Frequently Bought Together

Brilliant Business Writing: How to Inspire, Engage and Persuade Through Words + Brilliant Meetings: What to Know, Say and Do to Have Fewer, Better Meetings (Brilliant Business)
Price For Both: £15.16

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Product details

  • Paperback: 248 pages
  • Publisher: Pearson International; 2 edition (25 Jan 2011)
  • Language: English
  • ISBN-10: 0273744585
  • ISBN-13: 978-0273744580
  • Product Dimensions: 13.7 x 1.6 x 21.4 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Bestsellers Rank: 78,897 in Books (See Top 100 in Books)

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  • See Complete Table of Contents

More About the Author

› Visit Amazon's Neil Taylor Page
Neil Taylor
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Product Description

From the Back Cover

Business writing has changed

E-mail and web writing has made the language of business more direct and less stuffy. The best business writing is pithy, opinionated and brimming with personality.

Because most of us have never had any help with our writing, this fully revised new edition of Brilliant Business Writing is full of tips, examples and exercises that will transform your writing from the same old same old into something that’ll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that’s brilliant.

Brilliant outcomes

Produce business writing people actually want to read

Persuade and inspire people, sell more, or get that job

Get a distinctive, powerful and engaging writing voice

“A long overdue scythe through the conventions of business writing.” John Allert, group head of brand at McLaren

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Customer Reviews

4.7 out of 5 stars
17 reviews
4.7 out of 5 stars
Most Helpful Customer Reviews
5 of 5 people found the following review helpful
5.0 out of 5 stars Brilliantly done 6 April 2009
By N. Asbury
Format:Paperback
Words are about the most powerful business tool going - and they're all available absolutely free from your nearest dictionary. This book is full of straightforward, unpretentious advice about how to put them in the right order. If your work involves writing emails, letters or just persuading people to get something done, you'll get something useful out of it. Possibly even a pay rise.
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8 of 9 people found the following review helpful
5.0 out of 5 stars He did not pay me, but ... 19 Nov 2009
By David Tidmarsh
Format:Paperback
He wrote BBW
A very good book indeed
You need to read it

I am excited about this. My first ever Haiku, a special type of Japanese poem. Also a useful writing technique I learnt about in Neil Taylor's book `Brilliant Business Writing' (BBW). And there's more. Lots more that inspired, engaged and persuaded me (see the sub-title). And plenty for you if you are looking for help with writing - whether for business or not. This is 5 star help. Here's my three reasons why.

First, from page one I met a real person (the writer), Neil. Well, that hooked me. His personality is there on every page. He has a passion for writing that kept me fully engaged. His down-to-earth (northern influence) myth-busting approach gives us all permission to break some of those precious rules (what rules?). And his witty wisdom gives you the techniques to write better in business. His presence in his writing made a potentially boring how-to book a real page-turner for me. Honest.

Second, he practices what he preaches. On the other hand, he might prefer - he writes as he tells you to write. I'm learning. Structure, style and magic, his three core ideas for writing, are there in the book to read about and experience. He takes you on the journey of how to write better, step by step, in a clear, natural and interesting way which is central to how he suggests we put his ideas into practice. They work because his book works.

If you have read this far, then Neil's ideas do work because I have used them here in this review. Although he is a wee bit cheeky (I like that), I swear on the BBW that Neil Taylor did not pay me to write this review while he sits in Kennington watching Doctor Who. See page 220 - but read the rest of the book first. No cheating.

I nearly forgot my third reason why you should read this book. The answer you are looking for is on pages 11 and 12 under `What will it do for you?' It's not in the Amazon `click here -Look inside!', so you need to get the book.

I recommend this book with 5 stars.
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2 of 2 people found the following review helpful
5.0 out of 5 stars One of the best books I've ever read 21 Mar 2011
By Ms. Rl Heptonstall
Format:Paperback
The first thing you notice about `Brilliant Business Writing' is how enjoyable it is to read. It's a genuinely entertaining, laugh out loud read, which is why it's so convincing. Neil obviously knows how to write. The second thing you notice is how easy it is to take in what he's saying. Unlike most business books you don't get to the end of the first chapter and think `Now what was that again?'. Parts of the book come back to me all the time and that makes it really practical to apply to everyday business writing.

The only down side to the book is that it might make you violent. I've had lots of moments of wanting to bash my more verbose colleagues over the head with it and say `For god's sake, just read this! Then you'll know what I mean.'

Rosie Heptonstall
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Most Recent Customer Reviews
5.0 out of 5 stars Consistently practical, easy to grasp
I'm a young writer developing my skills. I am able to write in a convoluted academic style that makes me sound smart, but I don't think this ability is very useful for most of the... Read more
Published 20 days ago by Mr. Ryan Wilson
5.0 out of 5 stars As the title of the book says- 'brilliant!'
I loved this book. It was so easy to read and understand. You can easily refer back to different sections when you need some inspiration. Read more
Published 6 months ago by Iona
5.0 out of 5 stars Great book for really improving your business writing
This is a book I use regularly to dip in and out of. I do a lot of business writing so some of the content in the book I was using already but there were lots of useful ideas too. Read more
Published 16 months ago by Marian Chapman
4.0 out of 5 stars Good Read
A refreshing conversation. Read this book if you want to improve your business writing approach and style. A very absorbing book -could not put it down.
Published 17 months ago by Attentive
5.0 out of 5 stars Recommended
Excellent book which I wouldn't hesitate to recommend. It has some really useful tips and it has also given me the confidence to use my own writing style as well as write in a more... Read more
Published 20 months ago by by someone
5.0 out of 5 stars Lively and entertaining ideas for business writers
Customer Video Review
Length: 1:22 Mins
Published on 20 April 2011 by William Cohen
5.0 out of 5 stars Lives up to the title
For many people, I imagine business writing is about as exciting as watching Christmas Day repeats with the in-laws. Most of us have to do it but it's no fun. Read more
Published on 15 Nov 2010 by Evil Mr B
5.0 out of 5 stars Neil Taylor does what he says on the cover - he inspires, he engages...
This book is brilliant. It's better than the title suggests as the advice is useful for all kinds of writing. Read more
Published on 24 Aug 2010 by Pip
5.0 out of 5 stars The best book I've read in ages
This is a really easy to read book and is packed full of practical hints and tips. I've used these when writing at work, from internal emails to reports and it really does help... Read more
Published on 1 April 2010 by Ms. K. E. Wilson
5.0 out of 5 stars Brilliant. Absolutely brilliant.
I used to write like a policeman describing a crime to a judge. It was all very factual, very professional, and very dull. Read more
Published on 16 Mar 2010 by Andrew Skinner
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