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Brilliant Business Writing: How to Inspire, Engage and Persuade Through Words: How Brilliant Business Writers Make Their Words Work Paperback – 10 Dec 2008


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Brilliant Business Writing: How to Inspire, Engage and Persuade Through Words: How Brilliant Business Writers Make Their Words Work + FT Essential Guide to Business Writing: How to Write to Engage, Persuade and Sell
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Product details

  • Paperback: 232 pages
  • Publisher: Prentice Hall; 1 edition (10 Dec 2008)
  • Language: English
  • ISBN-10: 0273720791
  • ISBN-13: 978-0273720799
  • Product Dimensions: 1.3 x 14 x 22.2 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Bestsellers Rank: 847,739 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

From the Back Cover

Business writing has changed

E-mail and web writing has made the language of business more direct and less stuffy.The best business writing is pithy, opinionated and brimming with personality.

Because most of us have never had any help with our writing, Brilliant Business Writing is full of tips, examples and exercises that will transform your writing from the same old same old into something that’ll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something that’s brilliant.

Brilliant outcomes

Produce business writing people actually want to read

Persuade and inspire people, sell more, or get that job

Get a distinctive, powerful and engaging writing voice

 

 

“Its tone is familiar and conversational, its content useful and practical. A long overdue scythe through the conventions of business writing.”

 

John Allert, Head of brand, McLaren Formula 1

 

“Neil’s book proves that better business writing really will get you to the top. It’s clear, clever, and entertaining to boot.”

 

Suzi Williams, Director of group marketing and brand, BT

 

 


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Customer Reviews

4.6 out of 5 stars
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Most Helpful Customer Reviews

7 of 7 people found the following review helpful By N. Asbury on 6 April 2009
Format: Paperback
Words are about the most powerful business tool going - and they're all available absolutely free from your nearest dictionary. This book is full of straightforward, unpretentious advice about how to put them in the right order. If your work involves writing emails, letters or just persuading people to get something done, you'll get something useful out of it. Possibly even a pay rise.
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4 of 4 people found the following review helpful By Andrew Skinner on 16 Mar 2010
Format: Paperback Verified Purchase
I used to write like a policeman describing a crime to a judge. It was all very factual, very professional, and very dull. But then - because I'm lucky enough to work for a company that uses Neil's company to improve how they communicate - I went on a course called Tone of Voice. I loved it; it really opened my eyes to how you could write in business. And, because my team has to write to a lot of very busy people about really complex things in a way that gets the important stuff across, that's important to me. So I ordered this book and read it in a couple of days, sticking in little post-it notes and highlighting bits as I went. It's great. There's something you can use on almost every page. And the best thing about it? It feels like you're having a chat down the pub with a mate who knows what he's talking about ... not like someone's preaching at you. I've banged on to my team about it for a couple of weeks and they're getting the hang of it now. They've twigged that plain, simple language isn't a bad thing, and that writing the words you'd use if you spoke it is completely allowed. So, hats off to Neil I say. If you want to simplify what you say without dumbing it down, or just need people to actually read what you write, this is the book for you.
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11 of 12 people found the following review helpful By David Tidmarsh on 19 Nov 2009
Format: Paperback
He wrote BBW
A very good book indeed
You need to read it

I am excited about this. My first ever Haiku, a special type of Japanese poem. Also a useful writing technique I learnt about in Neil Taylor's book `Brilliant Business Writing' (BBW). And there's more. Lots more that inspired, engaged and persuaded me (see the sub-title). And plenty for you if you are looking for help with writing - whether for business or not. This is 5 star help. Here's my three reasons why.

First, from page one I met a real person (the writer), Neil. Well, that hooked me. His personality is there on every page. He has a passion for writing that kept me fully engaged. His down-to-earth (northern influence) myth-busting approach gives us all permission to break some of those precious rules (what rules?). And his witty wisdom gives you the techniques to write better in business. His presence in his writing made a potentially boring how-to book a real page-turner for me. Honest.

Second, he practices what he preaches. On the other hand, he might prefer - he writes as he tells you to write. I'm learning. Structure, style and magic, his three core ideas for writing, are there in the book to read about and experience. He takes you on the journey of how to write better, step by step, in a clear, natural and interesting way which is central to how he suggests we put his ideas into practice. They work because his book works.

If you have read this far, then Neil's ideas do work because I have used them here in this review. Although he is a wee bit cheeky (I like that), I swear on the BBW that Neil Taylor did not pay me to write this review while he sits in Kennington watching Doctor Who. See page 220 - but read the rest of the book first. No cheating.
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2 of 2 people found the following review helpful By D.R. on 2 Feb 2014
Format: Paperback Verified Purchase
This book, is a must have resource not just for business writing, but for writing in general.

It's completely turned the quality of my writing around. I doubt I'll win a Pulitzer anytime soon. But, taking on board some of the lessons in the book, has really helped me put my thoughts on to paper (and the screen), much more easily and clearly.

Part of my job is to write to people on pretty much a daily basis. I write them things like proposals, reports, emails, letters, etc. It's usually to ask them to do something, or, change their minds about something. Because I'm dealing with subject matters so dull and boring to start with, I'm probably the last person they'd like to read something from.

I'm now able to put interesting and creative spins on the generally boring things I write. What's more, I've had better results and responses from people I write stuff to so far (though, I don't think they'll be jumping out their seats, and punching the air in excitement when they get an email from me, just yet). This definitely has something to do with the type of writing style and tone that the book supports throughout.

Neil takes an approachable and easily digestible style in giving you the information from his book - staying true to the stuff he bangs on about. It's easy to pick up and read, and has stuff that you can take and put into practice right away.

I can't recommend this highly enough.

P.S. One bad thing about this book, is that it left me with this typically clichéd 'I wish I found this sooner' feeling.
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4 of 4 people found the following review helpful By Ms. K. E. Wilson on 1 April 2010
Format: Paperback
This is a really easy to read book and is packed full of practical hints and tips. I've used these when writing at work, from internal emails to reports and it really does help make your writing more intersting and engaging.

I started it on the bus on the way to work and didn't want to get off so I could carry on reading..and thats saying something on a packed London bus at rush hour!
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