From the Back Cover
Business writing has changed
E-mail and web writing has made the language of business more direct and less stuffy.The best business writing is pithy, opinionated and brimming with personality.
Because most of us have never had any help with our writing, Brilliant Business Writing is full of tips, examples and exercises that will transform your writing from the same old same old into something thatll mark you out from the crowd. Get the confidence and creativity to take your business writing from something that does the job into something thats brilliant.
Produce business writing people actually want to read
Persuade and inspire people, sell more, or get that job
Get a distinctive, powerful and engaging writing voice
Its tone is familiar and conversational, its content useful and practical. A long overdue scythe through the conventions of business writing.
John Allert, Head of brand, McLaren Formula 1
Neils book proves that better business writing really will get you to the top. Its clear, clever, and entertaining to boot.
Suzi Williams, Director of group marketing and brand, BT