How much information do you read at work every single day? We are constantly bombarded with emails, brochures, letters, and much more. Now, how much of that information is interesting, or even memorable? Most business writing is boring, and not surprisingly, bored readers stop reading. That means it doesnt do what its meant to do to sell something, persuade someone, or even inspire them.
Brilliant Business Writingis about how you get your writing everything from e-mails to board reports - to work harder. How do you structure your writing so its absolutely clear what youre saying? How do you make your writing so compelling that your reader will stick with it? And how do you make it vivid enough that they remember it?
Brilliant Business Writinghas three big themes. It reveals how to:
structure your writing so that you get your point across effectively
make your language clear and straightforward
inject a little magic to make your message more memorable, and make you worth listening to.
Throughout the book youll find real examples and practical tips to bring even the dullest business writing to life.