Product Description
This remarkable book is packed full of business to business marketing secrets, tips, checklists, how to guides and guerrilla marketing tactics that you can start using immediately to increase sales leads and create outstanding marketing campaigns that will drive business to your door. This is not a theory based book, it is full of hard and fast proven techniques that work and generate real opportunities for your company. From a 7 step direct mail system to how to use new technology such as blogging for marketing internet success, the book covers a range of marketing techniques. Some of the stuff inside: attract ideal clients develop a profitable niche make your brand work get known as the expert top advertising tips run successful seminars use exhibitions effectively make the internet work marketing literature tips search engine marketing direct mail made easy win business with blogs database marketing how to keep clients measure what matters tips for choosing an agency
From the Author
We are Joanne Morley and Siobhan Lees, co-directors of Brighter Marketing, a company we established in 2002 to provide marketing help, support and guidance through a unique coaching-based approach that helps our clients improve their businesses through effective marketing.
If you are looking for SWOTs, PESTLE analysis and Boston Consulting matrices, you won't find them in The Brighter Marketing Bible for Small Businesses - just real-life marketing ideas, tips and guidance that will get results. What's more you can get completely free marketing tips from our marketing blog and from marketing articles on the Brighter Marketing website
Before we set up Brighter Marketing, we worked in senior sales and marketing roles in a range of businessto-business (B2B) companies, some large, some small. These companies had one thing in common: much of their success was due to effective marketing that had to deliver results. Working in high-pressure environments meant we had to devise marketing campaigns that worked and delivered high-quality sales leads on a regular basis. And, for a number of years, that's what we both did - we set up marketing systems that provided consistent enquiries that ultimately led to sales revenue.
We have been in your situation. We have had our backs against the wall and had to create effective marketing programmes. We have felt the pressure, we understand what it's like. But we also know it doesn't have to be like that. Time has been a great teacher for both of us and, if we had only known then what we know now, perhaps we wouldn't have needed that towel to continually wipe the sweat from our brow.
This book has been written to help you reduce your stress levels and to save you the time and money you may currently be ploughing into marketing that doesn't seem to work, no matter how much you put in. Its goal is to give you the knowledge and tools you need to develop a highly effective marketing approach that can help you achieve the results you want from marketing.
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