This remarkable book is packed full of business to business marketing secrets, tips, checklists, how to guides and guerrilla marketing tactics that you can start using immediately to increase sales leads and create outstanding marketing campaigns that will drive business to your door. This is not a theory based book, it is full of hard and fast proven techniques that work and generate real opportunities for your company. From a 7 step direct mail system to how to use new technology such as blogging for marketing internet success, the book covers a range of marketing techniques. Some of the stuff inside: * attract ideal clients * develop a profitable niche * make your brand work * get known as the expert * top advertising tips * run successful seminars * use exhibitions effectively * make the internet work * marketing literature tips * search engine marketing * direct mail made easy * win business with blogs * database marketing * how to keep clients * measure what matters * tips for choosing an agency
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Book Description
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From the Author
We are Joanne Morley and Siobhan Lees, co-directors of Brighter Marketing, a company we established in 2002 to provide marketing help, support and guidance through a unique coaching-based approach that helps our clients improve their businesses through effective marketing.
If you are looking for SWOTs, PESTLE analysis and Boston Consulting matrices, you won't find them in The Brighter Marketing Bible for Small Businesses - just real-life marketing ideas, tips and guidance that will get results. What's more you can get completely free marketing tips from our marketing blog and from marketing articles on the Brighter Marketing website
Before we set up Brighter Marketing, we worked in senior sales and marketing roles in a range of businessto-business (B2B) companies, some large, some small. These companies had one thing in common: much of their success was due to effective marketing that had to deliver results. Working in high-pressure environments meant we had to devise marketing campaigns that worked and delivered high-quality sales leads on a regular basis. And, for a number of years, that's what we both did - we set up marketing systems that provided consistent enquiries that ultimately led to sales revenue.
We have been in your situation. We have had our backs against the wall and had to create effective marketing programmes. We have felt the pressure, we understand what it's like. But we also know it doesn't have to be like that. Time has been a great teacher for both of us and, if we had only known then what we know now, perhaps we wouldn't have needed that towel to continually wipe the sweat from our brow.
This book has been written to help you reduce your stress levels and to save you the time and money you may currently be ploughing into marketing that doesn't seem to work, no matter how much you put in. Its goal is to give you the knowledge and tools you need to develop a highly effective marketing approach that can help you achieve the results you want from marketing.
About the Author
Siobhan Lees and Joanne Morley have over 40 years marketing and sales expertise, gained in a range of business to business organisations. They know what works and more importantly what doesn't. They set up Brighter Marketing in 2002 to provide marketing help, support and guidance using a unique coaching-based approach for improving businesses through effective marketing.
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Customer Reviews
Most Helpful Customer Reviews
6 of 6 people found the following review helpful
By Christina
Format:Paperback
Bible is the perfect word for this book. I needed new ways to make my businesss stand out from the rest and this book gave me the knowledge and the confidence to focus and to get back in the game.
4 of 4 people found the following review helpful
Format:Paperback
Clear, concise and informative, this book covers all the questions you might have about how to be an effective B2B marketer - and gives many of the answers.
What I particularly like about it is the fact that it encourages you to think about what you're actually selling and who your target audience is. It also suggests you put yourself in your client's shoes to find out what could drive them to buy from you.
There are many useful suggestions, tools and templates to get you started.
For someone who hasn't got a clue about how to attract people to my website, I found the section on search engine optimisation very interesting.
A minor gripe: I would have liked an index at the back as this is the kind of book you will dip into every now and again rather than read from beginning to end.
What I particularly like about it is the fact that it encourages you to think about what you're actually selling and who your target audience is. It also suggests you put yourself in your client's shoes to find out what could drive them to buy from you.
There are many useful suggestions, tools and templates to get you started.
For someone who hasn't got a clue about how to attract people to my website, I found the section on search engine optimisation very interesting.
A minor gripe: I would have liked an index at the back as this is the kind of book you will dip into every now and again rather than read from beginning to end.
4 of 4 people found the following review helpful
Format:Paperback
We , in common with many other small businesses , are facing challenging times at the moment and only the fittest and luckiest will survive.
There is always a temptation during recessionary times to stop spending on everything that is viewed as non essential and everything becomes very "short term".
Selling your own services to your clients and potentiel clients is often perceived as being too medium term during these unprecedented trading conditions and this activity tends to slow at precisely the very time when it should be increasing !
By using this new book , which is for a healthy change very accessable ,we can continue to market our business through this difficult period for under £20 , which cant be bad !
I dont normally read this sort of thing but am glad I made an exception in this case !
There is always a temptation during recessionary times to stop spending on everything that is viewed as non essential and everything becomes very "short term".
Selling your own services to your clients and potentiel clients is often perceived as being too medium term during these unprecedented trading conditions and this activity tends to slow at precisely the very time when it should be increasing !
By using this new book , which is for a healthy change very accessable ,we can continue to market our business through this difficult period for under £20 , which cant be bad !
I dont normally read this sort of thing but am glad I made an exception in this case !
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Most Recent Customer Reviews
4.0 out of 5 stars
Good guide for smaller businesses
The book goes some way to describe marketing for smaller businesses and I hope it proves to people that marketing does not equal "advertising". Read more
Published 22 months ago by J. Trocki
4.0 out of 5 stars
A real practical, easy step by step guide to marketing
I haven't quite finished it yet but felt I wanted to write a review before I got distracted. This book is just a great all rounder for flicking through to get real business to... Read more
Published on 21 Jan 2010 by T. J. Bailey
5.0 out of 5 stars
A no-nonsense approach - fantastic!
If you want a book aimed at real life business owners, who operate in real life situations, then this is it. Read more
Published on 15 Oct 2009 by P. Cooper
5.0 out of 5 stars
Bigger, better and, as the title suggests, brighter!
Practical and informative.
Easy to read and easy to understand.
There are lots of marketing books out there, hundreds in fact. Read more
Easy to read and easy to understand.
There are lots of marketing books out there, hundreds in fact. Read more
Published on 7 Oct 2009 by C. Kerry
5.0 out of 5 stars
Invaluable Inspiration
Having worked with Joanne and Siobhan in the past, and knowing how inspirational and passionate they were about passing on their practical, effective marketing techniques to help... Read more
Published on 14 Sep 2009 by Lorraine Scott
5.0 out of 5 stars
Brilliant Brighter Marketing
This book contains fantastic advice for anyone wanting to grow their business. Sometimes, as our lives get busier and busier we lose sight of the obvious ways of doing things,... Read more
Published on 14 Jun 2009 by Janine Holland
5.0 out of 5 stars
Marketing my business!
Having been in business for several years, I had always considered a marketing plan, but never really knew how to begin. Read more
Published on 9 Mar 2009 by Mrs. Jane Close
5.0 out of 5 stars
Inspirational easy to read book - a must read in these challenging...
I first met Siobhan and Joanne at The Leeds Chamber of Commerce when they were giving a lecture which led me to buy their book. Read more
Published on 20 Feb 2009 by A. Smith
5.0 out of 5 stars
The best marketing book if you run a small business
What a refreshing change from the many theoretical books on marketing doing the rounds - all of which seem irrelevant to small businesses. Read more
Published on 3 Feb 2009 by Justin Lusty
5.0 out of 5 stars
Excellent practical guide to marketing
This is a great guide to marketing a business. It takes a very practical approach, with great hints and tips from the authors' own personal hands-on experience as in-house... Read more
Published on 3 Feb 2009 by D. Wallace
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