Ever bought a self-help book that didn't deliver what it promised? Then Bright-sided is for you. This is a forensic diagnosis of why boundless positive thinking turns our minds to mush, deracinates managers, and helps make us willing believers in economic bubbles.
Ehrenreich has several distinct strands to her book. She kicks off with her experience at the age of about sixty when diagnosed with breast cancer. To her amazement she stumbled across on an entire industry in the US devoted to presenting the disease as little short of the best thing that could ever happen to a woman.
Other chapters analyse how the school of mindless optimism was born with Mary Baker Eddy, fed the subprime scandal and has come to infect mainstream corporate management thinking. Anyone who has sat through a toe-curling session by a motivational speaker at a company off-site will chuckle in recognition.
Ehrenreich has evidently survived her brush with cancer without resorting to a whacky, manic outlook. And her book is far from down at the mouth. It is a good read, sceptical but sane, probing yet witty. There are especially amusing interviews with "positive thinking" gurus at various stages of derangement.
One gap is that she does not discuss cognitive behaviour therapy. This is successful in treating depression by eliminating negative thoughts that tend to reinforce themselves - at least the National Health Service, which now stumps up for the treatment, believes so.
In short, this is a book for grown-ups baffled by the credulity of others, and perhaps their own. A life-changing book? No, but its explanation of how fads have entered the mainstream will certainly generate a wry smile.