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Bright Marketing for Small Business (Startups) Paperback – 3 Jun 2011


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Product details

  • Paperback: 176 pages
  • Publisher: Crimson Publishing; 2 edition (3 Jun. 2011)
  • Language: English
  • ISBN-10: 1854585622
  • ISBN-13: 978-1854585622
  • Product Dimensions: 13.8 x 1 x 21.6 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Bestsellers Rank: 634,470 in Books (See Top 100 in Books)

More About the Author

Robert is one of the UK's best-known and sought-after speakers on entrepreneurship and innovation.

He is not full of theoretical rhetoric; he offers practical solutions - tangible business results.

Robert's work on marketing and strategy has been widely published and acted upon by thousands of growing businesses.



Sample Topics for keynote Presentations

- David And Goliath Work Together! - what small and big business learn from each other
- 10 Things To Do In The Next Ten Days... (To Increase Sales, Profit, Cash And Customers)
- Bright Marketing - Why Should People Bother To Buy From You?
- More Profit - How To Significantly Increase Sales And Profit
- How To Attract And Retain Brilliant Clients

Testimonials

"... fundamental in improving our understanding of what it really takes to set up and run a business. In particular, it was great to see the customer satisfaction scores improve materially."
Jerry Blackett, Sales and Performance Director, Barclays Bank plc

"His animated action-packed style demands participation. Robert does not give his audience the option of sitting back and merely reflecting."
Professor David Storey, Warwick Business School

"Robert Craven says that 'your whole business hinges on what your customer gets from you'. I wholeheartedly agree."
Sir Richard Branson

"One of the UK's best-known and sought after speakers on entrepreneurship; anyone who has experienced one of his impactive presentations will know exactly why."
Professional Consultancy Magazine

"... will turn your business into a powerhouse."
Sir Richard Branson

"The Entrepreneurship Guru."
Financial Times

"Inspirational Stuff."
Christopher Browne, The Independent


Robert's track record at helping businesses is very impressive. Add to this his broad experience at board level and you will understand how and why he uniquely adds value to all the businesses that he works with.

Alongside his numerous speaking engagements, Robert personally works with a select list of personal clients, acting as mentor to the managing director or the board. Typically these are fast-growth businesses, most of whom have won awards for their exceptional business performance.

As a speaker, Robert shows you and your team what you need to do to grow and develop your business.

His message works in two directions: he shows growing businesses how to be more businesslike; he shows multinationals how to be more nimble.

Robert delivers his message in a straight, honest and frank way - a way that you and your team will understand.

He helps companies as they face the challenges of growth, showing how to develop and implement strategies that focus on customers and profitability.
His books have been described as 'truly inspirational' by The Independent.

Robert Craven
rc@directorscentre.com www.robert-craven.com +44 (0)1225 851044


Product Description

Review

Gives you the tools to make your marketing more effective --Start Your Business Magazine

About the Author

Robert spent five years running training and consultancy programmes for entrepreneurial businesses. Running his own consultancy since 1998, he is one of the UK's best-known and sought-after speakers on marketing and entrepreneurship.

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Customer Reviews

4.4 out of 5 stars
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Most Helpful Customer Reviews

4 of 4 people found the following review helpful By James on 27 July 2011
Format: Paperback
Having read 'Starting your own Online Business' Startups Starting Your Own Online Business: Everything You Need to Know to Start and Run a Successful Online Business recently, I was drawn to this book on Marketing and it's an excellent companion to it. There's no point building a business if you don't know how to Market it! The book is loaded with top tips and many of them don't involve you having to part with lots of cash to get them working, it's about being clever and knowing how, when and where to promote yourself. A must read for all start-ups!
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4 of 4 people found the following review helpful By F. D. Pastore on 9 Sept. 2007
Format: Paperback
I have seen Robert speak so when I had the opportunity to review this book for B2B Marketing Magazine I took my chance to read this book.

It is practical enough to actually make it useful to a small business owner. Read it with a pen in your hand and be honest with yourself.

I am glad that I had the opportunity to read this new book and I will now go on to read the other two books that I bought from Robert when I last saw him speak.
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3 of 3 people found the following review helpful By Ele on 21 Oct. 2011
Format: Kindle Edition
Very good book to plan and implement a solid marketing strategy for your business. It teaches you not only marketing techniques but also how to analyse all aspects of your business to achieve measurable results. A Must-have
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1 of 1 people found the following review helpful By Alan Briggs on 12 Nov. 2012
Format: Kindle Edition Verified Purchase
Having attended some of Robert's events I bought this book as I am always looking for additional or new marketing approaches for my clients to use.

The book, Bright Marketing for Small Business (Startups) is a great simple introduction to marketing and a good blueprint for businesses to use. I thoroughly recommend it.

Alan Briggs Dynamic Business Strategies
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1 of 1 people found the following review helpful By MarkP on 20 Aug. 2012
Format: Paperback Verified Purchase
Bought this book on recommendation, and it's very good. The section on 60sec Introduction is worth the price on it's own. It really gets to the nub if how you should promote your business. If you're a consultant you must read the section on "The Expert".
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