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The Bright Idea Handbook (Which? Essential Guides) Paperback – 9 Mar 2009


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Product details

  • Paperback: 224 pages
  • Publisher: Which? Books (9 Mar. 2009)
  • Language: English
  • ISBN-10: 1844900592
  • ISBN-13: 978-1844900596
  • Product Dimensions: 14.8 x 1.2 x 21 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: 1,059,772 in Books (See Top 100 in Books)

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Review

This book is a must-read for anyone with an idea for a business or an invention. "The Bright Idea handbook" will help turn budding investors dreams into a reality! --Consultant-news.com

If you own a small business you really should not be without this practical guide, packed with great advice. --www.familyfriendlyworking.co.uk

If you own a small business you really should not be without this practical guide, packed with great advice. --www.familyfriendlyworking.co.uk

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Customer Reviews

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Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Doccox VINE VOICE on 30 Aug. 2012
Format: Paperback Vine Customer Review of Free Product ( What's this? )
The Bright Idea Handbook - WHICH
Michael Gardner
When they are not providing independent tests on all goods consumer or crusading against consumer rip offs , WHICH also provides Essential Guides , written by practicing legal experts on a variety of topics.
This latest offering should really be called "Is your bright idea really new , how to protect it and commercialise it and legal issues involved " - which is not a very snappy title but says exactly what the book covers.
In some 220 pages the author covers these areas. Some 50% of the book covers the IP ( Intellectual Property) side - is the idea novel and how to protect it ( Patents , trade marks etc - how to stop the big boys ripping off your idea ) followed by a structured legal review of commercialisation options - business structures , raising finance ( a brief mention of the necessity of a business plan - see other literature likeBusiness Plans For Dummiesand the legal issues of running a business - sole trader/limited liability/partnership etc.
Positioning the product , marketing and possible routes to market ( including agents ,distributors and franchises) are also covered as are the necessary issues of compliance with trading standards and consumer law .
A final chapter covers how to handle infringement of IP rights without getting involved in heavy , costly litigation.
In contrast to some legal experts , the author covers the subject in simple language and explains any necessary jargon as it arises. The text is complemented with examples illustrating the issues raised. It also shows that in real life there is still risk even if you believe you have all the bases but it shows how to minimise this.
You will need further legal and financial advice specific to your own "product/market" but this is an excellent introduction to the key issues involved
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6 of 7 people found the following review helpful By Antonia Chitty VINE VOICE on 8 May 2010
Format: Paperback
There are few books that I would say are essential for a small business, but I would recommend this one wholeheartedly. What's so great about The Bright Idea Handbook ("Which?" Essential Guides)? I think it comes down to the fact that it is written by a lawyer. Very few of us can afford all the legal advice that it might be nice to have. But if you have ever wondered how to protect an idea or what to do if someone copies descriptions for your website, this is the book for you.

AND, it is dead easy to read. Either Michael Gardner is a lawyer who can write without using too much `legal-ese' or he has a good editor. Plus, the way the book is laid out is just what I like. Lots of nice short sections, plenty of case studies, something that a busy business-mum or dad can read in snatched seconds.

But what does it cover? You can read about:

Protecting your idea
Copyright
Trademarks and Branding
Design Protection
Finance
Launching
Knowing Your Market
Dealing With Infringements
It is packed with good advice on every topic.
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1 of 1 people found the following review helpful By Michael Scott VINE VOICE on 1 Oct. 2012
Format: Paperback Vine Customer Review of Free Product ( What's this? )
This is a great little book (as Which? guides tend to be) that basically takes you through the steps of a good idea to a multimillionaire business.

Saying that is is obviously quite basic but definitely offers some good advice and also what not to do (tell everyone about your idea for a start!)

Anyway strongly recommended and a balanced piece of writing that definitely is useful and strongly recommended.

Go for it !
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1 of 1 people found the following review helpful By R. F. Stevens HALL OF FAMETOP 50 REVIEWER on 17 Sept. 2012
Format: Paperback Vine Customer Review of Free Product ( What's this? )
As with most Which? offerings this Bright Idea Handbook has an excellent layout and uses clear exposition in broad brushes to cover the topic. Also as is common with most Which? books it does not give all of the detail needed to reach the end of the story, and you will need to move on to more expert advice.

Fortunately, the advice given here is well balanced and covers all the essential background one might need to understand before proceeding further, and suggests many of the right questions to ask of the professionals you could eventually employ. The Useful Addresses appendix offers a list of professional bodies we can trust, and the Glossary will help to clarify their jargon.

I found the layout a bit off-putting to begin with, but starting with reading the introduction carefully, and then whizzing through to get a feel of what was on offer I soon got to grips with it and adjusted to the presentation style. It actually works rather well, and I found it allowed me to dip in to relevant areas and pull out stuff that I was not aware of before.

My background includes the research, design, development, licensing and manufacture of patented ideas. But I never needed to consider the minutiae of patenting, and instead even as far back as 1996 I can remember my employers were paying the patent consultants four hundred pounds an hour - so we never wasted ten minutes giving them tea and biscuits.

If you have an idea keeping you awake at night because you don't know what to do with it, then reading this book will help you decide. I don't expect it to shepherd you all the way to the market, but the foundations it offers you are sound and will help guide you through the gobbledegook and smoke and mirrors the 'Professionals' like to bamboozle us with. This book could save you a fortune.
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