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Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery Paperback – 28 Jan 2011


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Product details

  • Paperback: 304 pages
  • Publisher: John Wiley & Sons; 2nd Edition, Revised and Updated edition (28 Jan. 2011)
  • Language: English
  • ISBN-10: 9780470942314
  • ISBN-13: 978-0470942314
  • ASIN: 0470942312
  • Product Dimensions: 15.2 x 2.3 x 22.9 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Bestsellers Rank: 115,072 in Books (See Top 100 in Books)
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Product Description

From the Back Cover

Brewing Up a Business reveals how Sam Calagione built Dogfish Head Craft Brewery from a tiny operation to one of the fastest growing breweries in America by dreaming big, working hard, and thinking differently. Packed with real–world lessons every businessperson can learn from, this revised edition includes new chapters on Sam′s most innovative and unconventional marketing techniques, including how Dogfish uses social media to level the playing field against bigger competitors and how you can too.

"Rarely is a book as good as a beer, but this one is. It′s written with humor, humility, and passion, essential ingredients for any entrepreneur."
BOB GUCCIONE JR., founder of Spin magazine and Gear magazine

"Brewing Up a Business will inspire both entrepreneurs and aspiring small business owners to have the confidence to follow their dreams."
JIM DAVIS, Chairman and CEO of New Balance

"Sam Calagione embodies the spirit of a true Delaware entrepreneur. Starting out as the smallest brewery in the nation, Sam′s ambition, acute business sense, and vision have allowed Dogfish Head Craft Brewery to successfully enter an extremely competitive market as Dogfish Head continues to leave an indelible mark on the beer industry."
RUTH ANN MINNER, former Governor of Delaware

"Everything you want to know about succeeding in business you can learn from beer. At least, you can if it′s the remarkable story of Dogfish Head Craft Brewery. Brewing Up a Business is like a how–to manual for entrepreneurs. With humor, creativity, and wisdom, Sam Calagione has crafted a new kind of business book that′s as unique as his great beer!"
JOE CALLOWAY, author of Becoming a Category of One and Indispensable

About the Author

SAM CALAGIONE is the founder and owner of Dogfish Head Craft Brewery in Milton, Delaware, one of the nation′s fastest growing independent breweries, and Dogfish Head Brewings & Eats in Rehoboth Beach, Delaware. His innovative style has earned him a reputation as one of America′s most adventurous entrepreneurs and brewers. A Small Business Association Businessman of the Year and a Huffington Post Game Changer for 2010, he is the star of the Discovery Channel′s new show Brew Masters. He lives in Lewes, Delaware.

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Customer Reviews

4.3 out of 5 stars
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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By sintheta on 4 Dec. 2013
Format: Paperback
Either this book is an autobiography, or business advice for craft brewers--but it can't promise to be both.

What this book mostly wasn't: helpful tips for starting a craft brewery by way of a personal tale of starting one of the most successful craft breweries in the US.

What it mostly was: a former English major's braggy autobiography about his exceptionalism and his personal tale of starting one of the most successful craft breweries in the US.

The book has several key faults. This most major one is that the advice of the book can be broken down into several pithy statements: be true to yourself, be true to your brand, know and listen to your customers. These generic comments are useful for any type of business, you just can't base an entire book on them. Almost every single section of the book is a rewording of one or several of those points. This started to become evident when some of his anecdotes started reappearing, and I'm only a third of the way through the book. The book is seriously in need of an editor; I'm not sure how it made it into the second edition with those kinds of blunders.

You should expect these kinds of books to be motivational, to encourage the timid would-be craft brewer into taking the plunge into the business. What Calagione fails to do is acknowledge his privilege and his exceptionalism, and presents them almost as bragging. In the first chapter he presents the story of his party-animal teenage self kicked out of a prep school. Most people aren't gutsy enough to be kicked out of their high school, and most kids don't have the kind of support that gives them things like prep school. Calagione also founded his company at a time when interest in craft beer was exploding, and rode that wave.
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3 of 3 people found the following review helpful By Pads72 on 30 Aug. 2011
Format: Paperback
This book by Dogfish Head founder Sam Calagione is pitched as a generic business book, but is mainly focused on his experiences in setting up Dogfish Head's brewpub/restarant and craft brewery. As an aspiring microbrewer, that is why this book was so fascinating for me - this guy and his team have come up with some supremely innovative and inspiring ideas on how to succeed in the craft brewing sector. Sam also describes the hard graft required to break through in an industry dominated by giant corporations by 'scratching out a niche till it bleeds'. If you are thinking about bringing a new or innovative product to market, this could be the book that gets your brain cells thinking about different routes to succeed.
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By Pete on 13 Feb. 2015
Format: Kindle Edition Verified Purchase
I really enjoyed this book because I'm a keen home brewer, probably too keen of you ask my Mrs.

It really got me thinking about innovative ideas linked to my own brewing. I would recommend this to any home or craft brewer that is looking to be inspired in order to explore their talents further. This book looks at the brewing world as a journey from a business idea to a business success. I guess it's a kind of brewing autobiography, of sorts.
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By Robert F on 12 Oct. 2013
Format: Kindle Edition Verified Purchase
This was a great read, as a aspiring brewer this book really gives you an insight into the hard work an dedication it takes to make a idea into reality. Not only that it's humorous, some of the things that Sam gets up to is quite laugh out loud funny. I would recommend this book to any homebrewer, entrepreneur or someone just after a good book
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