We already have a standard Brita filter that is kept in the fridge, but I was surprised at how effectively the filtration is used in this kettle. Although obvious members of the family fail to taste much difference, the 'connoisseurs' of the house (breakfast, afternoon, and evening drinkers) could instantly feel the smooth, un-hard liquid in their mouth.
An interesting aspect of the product is its Illumination using LED's. When the kettle is idle, it glows Green, but upon boiling the water, it transcends from Purple to Pink in one swift motion to tell you it's done (if you couldn't already hear it). On the note of noisy kettles, this is one of the quietest we've had as ones of the past have sounded like an aircraft taking off. It still makes some noise obviously, but no-where near as bad.
The only thing you will have to get used is waiting a minute or two for the water to trickle through the filter compartment, and then into the main boiling pot. If you're making just a pot for 2/3, then filling the compartment once is perfectly adequate. Also, as usual with the new Brita filters, don't always go by what the 'Memo' function says. Although it electronically suggest you should change your filter cart every month, their is a hint of marketing in this because all the 'Memo' device does is count down 1 month on a timer - it doesn't analyze the cart. Therefore, you could easily save yourself a couple of weeks and just replace it when you feel the taste reverting to tap water.
The best feature is surprisingly simple; the power cord is particularly short, meaning it won't trail on your work-surface! And if theirs a nasty bend in the wire, it won't affect where the Kettle sits because it can rotate 360 degrees.
On the whole, we haven't regretted choosing this kettle and if you've been impressed with Brita products in the past or just want a better tasting hot drink, this is for you.