I bought this watch in April 2013 (now September) to take to Thailand with me and it served its purpose very well. It is durable, keeps time well and for a white watch, it kept it's colour really well - still just as white as the day I bought it! After I got back I continued to wear it most days, however after just a summer of wearing it, the rubber began to weaken on the band where I was taking it on and off frequently and it has now snapped. The watch itself is absolutely fine so ideally I would just want a replacement band which this company do not offer. This seems stupid to me as the style is advertised as coming in a range of band colours yet you cant interchange them? And now it has snapped, if I wanted another I would have to buy a whole new watch?! So now I have a watch and no band it can fit in and I've only owned it for 5 months!! I'd say if you have a one time use in mind for this watch (travelling for eg) then it's good but as an everyday watch - be prepared for it to not last very long.