- Hardcover: 256 pages
- Publisher: Financial Times/ Prentice Hall; 1 edition (26 July 1999)
- Language English
- ISBN-10: 0273638858
- ISBN-13: 978-0273638858
- Product Dimensions: 23.6 x 16 x 2.8 cm
- Average Customer Review: 2.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 2,689,703 in Books (See Top 100 in Books)
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Product Description
Amazon.co.uk Review
Companies, like empires, need growth. Either you are growing or you are in decline. There is no such thing as a state of comfortable equilibrium. But until very recently, businesses could tinker along growing at a friendly three to six per cent a year and no one would think any the worse of them for it. Over the past decade or so, there seems to have been rampant "expectation inflation." Maybe it's the effect of The Internet, where three million per cent a year is normal. Maybe it's the intense competition brought about by globalisation. But these days any company aiming for less than double digit growth is dismissed as a loser. These days growth has to be a triple digit, exponential, soar-away, off-the-chart explosion.
The question is just how do you go about achieving it? That is the question answered in minute detail by Breakthrough Inc. Where many books on the subject tend to lapse into empty exhortation, Breakthrough Inctakes the reader firmly by the hand and explains step by step exactly how you achieve massive growth. It shows you how to define your market and mission, how to set objectives, how to develop your plan, what tools to use, how to approach issues of money and resources and how to tell whether you have achieved what you set out to do.
Authors Herb Rubenstein and Tony Grundy make an unlikely but successful pairing. Rubenstein is American and head of Washington-based consulting firm Growth Strategies. Grundy is English, a Cambridge-educated lecturer in Organisational Behaviour at Cranfield, with a penchant for the new age disciplines such as "Reiki" and "Seichem"--mystic healing. The strength of the book lies in its step by step approach and rigorous explanation of every one of those steps. For instance, why do you have to have growth? " ... the purpose of market expansion is not just to grow a little or even to grow steadily but to grow to the level where your organisation can achieve significance in the market place, can achieve a critical mass in the market place, can achieve sustainability and a level of authority", they write.
This is an excellent and thoughtful tome for anyone in any organisation who is interested in growth. Not just businessmen, but those in charities, educational establishments, clubs, mutual societies and even PTAs.--Alex Benady
Product Description
Advice on the various routes to high growth and the best tactics to utilize. The text demonstrates, in a jargon-free manner, what the best growth strategies are and shows the non-profit and for-profit organization how growth can be achieved using examples drawn from real organizations.
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Customer Reviews
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
1 review
7 of 9 people found the following review helpful
This book is more informative than getting an MBA.
23 Oct 1999
Format:Hardcover
Breakthrough Inc. was terrific. It was not another recipe book, rehashing old ideas. Instead, this book kept on asking me to stretch my goals, and suggested courses of action I could take that were designed at an MBA level. At times I actually did feel I was taking an MBA course as I visited such technologies as gap analysis, competitive analysis, and innovation analysis. Yet unlike an MBA course, everything was easily understandable and could be immediately applied. This book has already given me specific strategies for making my business more relevant in my market, and more profitable in my pocket.
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