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Breaking Retail: The Food Entrepreneur's Blueprint [Kindle Edition]

Doug Mitchell

Kindle Price: £28.72 includes VAT* & free wireless delivery via Amazon Whispernet
* Unlike print books, digital books are subject to VAT.

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Book Description

Starting a food based side business can be a very profitable and fulfilling opportunity. But at some point, most small "foodpreneurs" think a little bigger and would like to see their product on store shelves. But they don't know where to begin.

This How To Guide will teach the key elements in a retail strategy. The guide is not targeted at those who'd like to sell into Costco and Walmart. Those are special entities on their own. Rather the Breaking Retail guide is targeted specifically at entrepreneurs who'd like to create a side business that doesn't rule their lives.

The book contains specific tips and tricks and using my own experience in my spice business as the framework. The guide covers market research, micro-niching, labeling & packaging, distribution & brokers, economics & pricing, marketing, the buy local movement, and coaching & guidance.

Product details

  • Format: Kindle Edition
  • File Size: 6129 KB
  • Print Length: 58 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: The Mitchell Group, LLC; 1 edition (27 Sept. 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
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Most Helpful Customer Reviews on (beta) 5.0 out of 5 stars  1 review
5.0 out of 5 stars Must Read For Food Entrepreneurs 7 Nov. 2013
By Andy Brudtkuhl - Published on
Format:Kindle Edition|Verified Purchase
There is no fast track to taking any product retail. And if you are in the food world it's even harder. Doug lays out a blueprint to take your product from a table at the local farmer's market to a shelf in your local supermarket. This is step by step information that will take you weeks to discover on your own through Google. And there's a great blog to accompany it. It's a must read for any aspiring foodpreneur.
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