- Paperback: 320 pages
- Publisher: Headline Book Publishing (4 Feb 2002)
- Language English
- ISBN-10: 074726452X
- ISBN-13: 978-0747264521
- Product Dimensions: 19.6 x 13 x 2.5 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 1,245,722 in Books (See Top 100 in Books)
| ||||||||||||||||||
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Plus, get an extra £5 Gift Certificate when you trade in books worth £10 or more before June 30, 2012. Visit the Books Trade-In Store for more details. |
Product details |
More About the Author
Product Description
Product Description
Gamesman, tactitian, provocateur, Edward de Bono is an entrepreneur whose product is thinking. Since first publication of his work "The Use of Lateral Thinking" in 1967, de Bono has brought about a revolution in the way we think. His radical ideas have been published in over 50 books, celebrated in television programmes and generated business strategies adopted by international companies, governments and educationists. Piers Dudgeon reveals the man and the way he developed his thinking systems and provides a synthesis of his ideas showing how they have been employed in businesses around the world.
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Reviews
Most Helpful Customer Reviews
7 of 7 people found the following review helpful
Format:Hardcover
Finally, a book about de Bono that REALLY cuts the custard!! Not so much the biography of the man as a fantastic and informative book ABOUT de Bono with a generous amount of biographical detail thrown in. This has made a rather messy and wide-ranging read which, strangely enough is quite appropriate to the subject matter. In fact, to relate the story of the getting of the ideas let loose on the world by this human powerhouse is the only way to go; anyone wanting a reasonably good "perv" into the private life of perhaps the world's most private individual will not really get all the juice and flavour they are after.
For me, the highlight of this book has been the tracing of the impact of everything de Bono on the world. We are, all of us, dimly aware of the importance of lateral thinking but perhaps less aware of "Parallel Thinking" - de Bono's boldest and most revolutionary mental software to date.
Dudgeon has also traced the incredible success of CoRT, de Bono's schools programme which has survived a trial period of nearly 30 years and is still as potent now as ever.
The wealth of names, places and institutions which play a part in this story are hard to hold in the mind as you read, and only a vaguely chronological approach is adopted, but, anyone who is familiar with the ideas knows that "You sometimes need to travel South in order to continue travelling North." If you start the book with the idea that this life is something of an enormous mosaic where the pieces fall into place in somewhat random order, the final picture is actually quite complete and inspiring. Overall, I feel strongly that Dudgeon has done about as well as one would do. Anyone wanting to know just how successful de Bono's ideas have been in helping the world to become a better place will find an extraordinary richness in this book.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
1 review
4 of 4 people found the following review helpful
very little of De Bono
22 Jan 2003
Format:Paperback
There is interest in this book... but it hardly surrounds understanding De Bono or his work better. Infrequently we get an idea of Dr De Bono - almost in a state of anxiety about getting on a plane, ignoring said biographer as he first appears at De Bono's gate. These, while interesting, are overpowered by an almost overzealous need to praise everything that De Bono has done.
We read that De Bono churns out another book mid flight: no criticism, no effort to understand if this new book adds much to what has gone before. Rather, we are left with the uneasy feeling that Dudgeon is in awe of his subject, afraid to wonder if any book written in several hours can really be an addition to what has gone before.
Although I happen to enjoy most of De Bono's work I couldn't help but feel that this book is something that De Bono would be proud of: "Simplicity" is one every page. Nothing is examined beyond the most cursory of thought. It's the only biography that I know of so, if you're desperate, grab a copy. Otherwise - spend your time elsewhere.
We read that De Bono churns out another book mid flight: no criticism, no effort to understand if this new book adds much to what has gone before. Rather, we are left with the uneasy feeling that Dudgeon is in awe of his subject, afraid to wonder if any book written in several hours can really be an addition to what has gone before.
Although I happen to enjoy most of De Bono's work I couldn't help but feel that this book is something that De Bono would be proud of: "Simplicity" is one every page. Nothing is examined beyond the most cursory of thought. It's the only biography that I know of so, if you're desperate, grab a copy. Otherwise - spend your time elsewhere.
Was this review helpful?
Let us know
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
Listmania!
Look for similar items by category
- Books > Biography > Medical, Legal & Social Sciences > Psychology
- Books > Business, Finance & Law > Biographies & Histories > Biographies & Memoirs
- Books > Health, Family & Lifestyle > Psychology & Psychiatry > Cognition & Cognitive Psychology
- Books > History > Britain & Ireland > British Heads of State > Edward I
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
