I've been using a Braun epilator for about 12 years, so I am used to the pain. This model had a number of features which made it much much easier to use than the old model. I loved that it is rechargeable, so you can use it easily and quickly anywhere, and the epilating action seems to be more efficient than my old one. Being able to use it in water as well makes it less painful, easier and very convenient - you can quickly "touch up" an area in the shower. I also loved the light - my main problem before was getting enough natural light on my legs to see the hairs, close enough to a power supply - these problems are solved! The massaging head genuinely reduced the pain as well.
All together, a great product and well worth the money when you think about all the areas you can de-hair and what that would cost you in wax.