Braun Series 7 720 Electric Rechargeable Male Foil Shaver (Packaging May Vary)

The Braun 720 for your perfect shave with Braun's most innovative shaving technology

The Series 7 is the most advanced and premium shaver line from Braun, delivering outstanding performance. Featuring advanced shaving technology and a powerful linear motor to give Braun’s most thorough and comfortable shave. Innovative Sonic Technology with 10,000 micro-vibrations helps to capture more hair with every stroke. OptiFoil technology helps deliver perfect closeness and skin comfort, for smoothness that lasts all day. All Series 7 shavers are fully constructed in Germany and combine the most advanced technology and design.

Braun electric shavers offer all kinds of benefits over wet shaving. They give you the closeness you need for smooth results that last all day. There is less pulling and tugging, which can cause irritation during or after a shave.

Shaver features include:

Sonic micro-vibration technology for maximum comfort: The 720 features innovative Sonic Technology that delivers 10,000 micro-vibrations with every stroke to soothe your skin while you shave, for maximum comfort. It works by creating 10,000 micro-vibrations per second which act to smooth the skin at the point of shaving, causing less irritation both during and after the shave.

The micro-vibrations also work to capture more hairs with every stroke for the ultimate in closeness and comfort, making the 720 the perfect solution for a shave-free weekend and a pain-free Monday morning.

Three personalisation modes for a more individual shave: Series 7 is the only Braun shaver with three different shaving modes. On top of Normal Mode, the 720 also comes with Sensitive and Intensive Modes which can be used accordingly for different facial areas, giving you an adjustable shave that best fits your beard and skin.

Patented ActiveLift captures flat-lying hair in any problem area: ActiveLift is the world‘s only patented middle trimmer with 130 movements per second which actively lifts and cuts flat-lying hair. Many years of research show us that men‘s biggest need in shaving is a thorough shave even in the hard-to-reach neck area where flat-lying hair often occurs. Featuring an asymmetrical shape, the ActiveLift is especially designed to capture tricky hair in any problem area.

OptiFoil for perfect closeness that lasts longer: The OptiFoil is the most advanced foil from Braun. The unique geometry with ergonomically sized holes captures more hair and cuts them deeper than ever before. The specially designed hexagonal holes are of varying sizes. Small holes give optimal shaving results at a 90° angle while larger holes capture more hair and cut deeper at different angles. The result is Braun’s closest shave ever.

Fully Flexible Shaving System for maximum facial adaptability: The flexible foil shaving head flexes to perfectly match the contours of your face. It has six times the adaptability of a regular foil head, so it can react to the slightest changes in skin surface. The ultra-flexibility gives you a closer, more accurate shave with fewer strokes.

Precision long hair trimmer for precise styling: The Series 7 Precision Long Hair Trimmer features an excellent cutting performance. To trim your sideburns, moustache or beard with this perfect and precise tool, simply slide the long hair trimmer upwards.

100% waterproof and fully washable: Braun shavers have a fully sealed body and can be rinsed quickly and easily under running water.

Two-stage LED display for low charge and battery status: The Series 7 720 features a two-stage LED display with precise indication of charging and battery status.

Powerful rechargeable Li-Ion battery with no memory effect: This shaver is rechargeable, working both cordless and corded. It uses a powerful 3,6V Li-Ion battery with no memory effect.

Full charge in only one hour--50 minutes cordless shaving: One hour charging time gives you up to 50 minutes of cordless shaving. A quick five-minute charge is sufficient for one cordless shave. The SmartPlug has an automatic worldwide voltage adjustment. It adapts to an outlet voltage between 100V and 240V. For your best convenience at home or travelling.

Shaving FAQ

What‘s the difference between foil and rotary shavers?

Rotary shavers are designed to work with cyclical movements while Braun foil shavers are designed to work with efficient sideways movements on the skin giving perfect control and precision. The foils protect the skin from irritation and are specifically designed to deliver the most thorough and comfortable shave from Braun.

What‘s the difference between the different Series 7 models?

The 720 model has the most advanced display among Braun shavers--an LCD display with very precise indication of charging, battery and detailed hygiene status and it comes in an elegant metal color.

Do you have any recommendations on how to shave with an electric foil shaver?

Braun recommends you shave before you take a shower. After a few days without shaving, for example during the weekend, you should trim your stubble before you shave. Stretch the skin and shave against the direction of beard growth. Hold the shaver at a right angle (90°) to your skin. Keep the pressure even to achieve the most thorough and comfortable shave from Braun.

How often do I need to change the shaver head?

Braun recommends replacing all cutter parts every 18 months. A replacement part indicator is included in the display to ensure you know when to exchange the cutter parts, in order for your shaver to always stay at 100% performance.

Does the battery have a memory effect as we know it from cell phone or laptops?

Memory effect is when rechargeable batteries lose their maximum energy capacity after they are repeatedly recharged after being only partially discharged. Series 7 shavers use a Li-Ion battery which has no memory effect. You can recharge it whenever you want and it has a low self-discharge rate (vs. NiMh batteries). Li-Ion batteries are therefore the most powerful and long-lasting battery available for your Braun shaver.

Do the Braun Series 7 shavers have a warranty? How long is it?

All Braun‘s shavers come with a two-year manufacturer‘s warranty.