Bought it as it looked nice and clean, and the display looked good in the well-lit shop. But in normal light the display is so dim, it is practically useless unless you hold it at the right angle and squint to see the time. The blue backlit display in the dark is equally bad. You might as well wear a black band and save yourself some money.
If you want a nice-looking watch with simple functionality which you wear ONLY in bright sunlight, this is the one. Otherwise get something cheaper that shows the time in most situations. Not impressed.