So goes the lead-in line on one of Brass Eye's reports, and it could equally sum up this brilliant series, which is surreal and vicious in almost equal measure.
It is shocking in places, aiming to prick the humbug Morris sees in modern broadcast journalism. He was a practitioner himself once, and would have made a very good journo in another universe, but you get the feeling that he hates most of them now, or certainly the ones who resort to the same tired techniques and lazy cliches.
Nonetheless, this series is very funny. Unlike many other reviewers, I'd cite the programme "Animals" as my favourite - the debunking of Carla Lane's socialist credentials was quite a sight, and the report captioned "Ted Maul - In the Country" about a man who wages a psychological war against a cow is a masterpice.
The character of Ted Maul is as memorable as Alan Patridge, if not as famous, and he causes that same I-can't-watch-but-I-can't-stop feeling which was later to result from watching Ricky Gervais play David Brent.
But, as usual, it's the sheer ludicrousness of some of the things that Morris gets celebrities to say that makes this compelling viewing. He said once "In another life I could have been a conman", and watching the slebs fall victim, reading his daft scripts one after another, you can believe it. How did he get Tommy Vance to do an induction video for young offenders? How did he get Bernard Manning to rail against the new Czech drug Cake?
And just how did he manage to get "Mad" Frankie Fraser to willingly indicate on a pointer system that he would be 'Mad as a lorry' ??? Buy this now, before They change their mind and take it off the shelves, lest TV news collapse inwards on itself...