"A marketing veteran who lists McDonald's, Procter & Gamble and Microsoft among his former clients, Martin Lindstrom knows the industry well." (The Economist
"When the author of Freakonomics talks in such glowing terms about a book it's worth taking a peek. And Martin Lindstrom's Brandwashed
certainly deserves it. It's an insiders guide to the sophisticated and cunning ways we are all manipulated on a daily basis by the global brands that want to part us from our pay packets. Lindstrom is a well-qualified guide to this maze of hidden persuasion." (British Airways Business Life Magazine
"Lindstrom knows every trick going. This fascinating book follows how advertisers literally target everyone often using highly manipulative tactics to convince us to buy their products. An eye-opening read." (Star Magazine
"After reading this book you will never feel the same after watching an ad again." (Healthy Magazine
, Martin Lindstrom gives readers a shocking - and unprecedented - behind-the-scenes look at the tricks, strategies and manipulations that businesses, advertisers and retailers across the world use to engineer human desire and compel consumers to open their wallets.