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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy Paperback – 3 Jan 2012


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Product details

  • Paperback: 288 pages
  • Publisher: Kogan Page (3 Jan 2012)
  • Language: Unknown
  • ISBN-10: 0749465042
  • ISBN-13: 978-0749465049
  • Product Dimensions: 15.7 x 2.1 x 23.5 cm
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Bestsellers Rank: 129,219 in Books (See Top 100 in Books)

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Product Description

Review

"A marketing veteran who lists McDonald's, Procter & Gamble and Microsoft among his former clients, Martin Lindstrom knows the industry well." (The Economist)

"When the author of Freakonomics talks in such glowing terms about a book it's worth taking a peek. And Martin Lindstrom's Brandwashed certainly deserves it. It's an insiders guide to the sophisticated and cunning ways we are all manipulated on a daily basis by the global brands that want to part us from our pay packets. Lindstrom is a well-qualified guide to this maze of hidden persuasion." (British Airways Business Life Magazine)

"Lindstrom knows every trick going. This fascinating book follows how advertisers literally target everyone often using highly manipulative tactics to convince us to buy their products. An eye-opening read." (Star Magazine)

"After reading this book you will never feel the same after watching an ad again." (Healthy Magazine)

Book Description

In Brandwashed, Martin Lindstrom gives readers a shocking - and unprecedented - behind-the-scenes look at the tricks, strategies and manipulations that businesses, advertisers and retailers across the world use to engineer human desire and compel consumers to open their wallets.

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Most Helpful Customer Reviews

40 of 51 people found the following review helpful By Jonathan Gifford VINE VOICE on 2 April 2012
Format: Paperback
I don't normally give books bad reviews. This is because I only have time to read books about subjects that interest me, and there is nearly always something worth praising in the efforts of an author who has gone to the trouble of writing a book about a shared interest. A book has to be pretty awful before one feels the need to say, `This is awful; don't buy this book.'

I feel the need to say, `This is awful, don't buy this book.'

The trouble is, this book is so awful that I couldn't bring myself to finish reading it - so there may be many brilliant aperçus lying in wait for the seeker of wisdom after page 11 (which is where I lost the will to live, or at least the will to read further) but I wouldn't bet £14.99 on it, if I were you (as I did, in WH Smiths in Marylebone Station, thinking that the book might offer me some interesting thoughts about marketing. It didn't.)To be honest, I struggled to get to page 11. I nearly gave up before I got to the end of the Introduction. Let me tell you why.

In the Introduction, Martin Lindstrom (`among the globe's foremost marketers') tries to persuade us that he went on a `brand detox' for one year. For a whole twelve months, he tried not to buy any new brands. Did you really, Martin? Are you sure that you're not just saying that to try to inject a little interest into the otherwise banal introduction to your book? Are you sure that you're not trying to promote the carefully cultivated image of yourself as a wild and wacky (yet oh so percipient)thinker-outside-more-boxes-than-you-would-find-outside-the-back-of-a-shoe-store? Let's see.

Martin can no longer buy brands of breakfast cereal and stuff, so he starts to eat an apple for breakfast. OK. Let's assume that he buys his apples loose from a greengrocer.
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By Elle on 7 April 2014
Format: Paperback Verified Purchase
Small typeface, but jam packed with information about the subtle psychology involved in selling a brand to the gullible public!
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Format: Paperback Verified Purchase
Martin Lindstrom has revolutionised the way in which we think about consumer behaviour and market research. This book is a great read and is fascinating to learn how we have become so influenced by brands.
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7 of 10 people found the following review helpful By Explorate on 27 Feb 2012
Format: Paperback
I only needed to read the first free chapter (about manipulation in the womb), to know this is more of the same light weight sensationalism and self promotion that Lindstrom is good at. Anecdote after anecdote, smattered with conversations with research companies and references to Denmark and personal experiences, its was really boring. So I'm glad Amazon do the view inside to know prior that its more of the same.

In previous books Lindstrom also uses marketing and research companies, marketing "experts" to give credibility endorsements to his own writing...itself a good marketing trick. In this case the Chartered Institute of Marketing in the UK even sent me an email promoting/endorsing his book (and buy it from their website)

Companies do all kinds of things to make you want to buy there products (using sex, greed, envy, fear etc)...err that is what the job of marketing is for, isn't it?

So, whilst Lindstrom may criticize brands for manipulating us, as he builds his own Lindstrom brand, he is happy to use the same marketing tricks to manipulate YOUR mind to buy his book. Very clever...but could be hypocritical.
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7 of 11 people found the following review helpful By Robert Morris TOP 500 REVIEWER on 28 Sep 2011
Format: Hardcover
Others have shared their opinions of this book and their opinions certainly cover a wide spectrum. Some praise or criticize Martin Lindstrom's writing stile, others praise or criticize his premises and conclusions, and still other praise or criticize both. I'm going to pass on the writing style and focus on what I consider to be among his most important points.

Marketers face much greater challenges today than ever before in terms of attracting and then sustaining the attention of consumers who find themselves buried by "blizzards" of information conveyed by thousands of daily messages that create "clutter." Lindstrom explains how marketers are responding to those challenges.

First, they create or increase demand for what they offer with implicit rather than explicit tactics. Vance Packard wrote about "the hidden persuaders" in a book bearing that title, first published in 1957. In Brandwashed, Lindstrom examines what could be characterized as "the stealth persuaders." For example, we learn that shoppers in American department stores who are exposed to Muzak with a slow tempo shop 18% longer and purchase 17% more than do those who shop in silence. However, in fast food restaurants, Muzak with much faster beats is played "to increase the rate at which a person chews."

Marketers are also making highly effective use of the latest technologies, notably functional magnetic resonance imaging (fMRI), to identify what consumers really want even if they don't as yet know it. Electronic measurement of the brain (especially the functions of the subconscious mind) suggests reveals what does and doesn't attract and retain attention, what does and doesn't appeal initially, what does and doesn't sustain appeal over time, etc.
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1 of 2 people found the following review helpful By Half Man, Half Book on 14 Oct 2012
Format: Paperback
There is some very scary stuff in here about how the marketing mind works and thinks! Read and learn and avoid marketing types!
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