- Hardcover: 291 pages
- Publisher: Crown Business (20 Sep 2011)
- Language English
- ISBN-10: 0385531737
- ISBN-13: 978-0385531733
- Product Dimensions: 23.6 x 15.2 x 3 cm
- Average Customer Review: 4.7 out of 5 stars See all reviews (7 customer reviews)
- Amazon Bestsellers Rank: 353,256 in Books (See Top 100 in Books)
Brandwashed
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Review
A marketing veteran who lists McDonald's, Procter & Gamble and Microsoft among his former clients, Martin Lindstrom knows the industry well. (The Economist )
When the author of Freakonomics talks in such glowing terms about a book it's worth taking a peek. And Martin Lindstrom's Brandwashed certainly deserves it. It's an insiders guide to the sophisticated and cunning ways we are all manipulated on a daily basis by the global brands that want to part us from our pay packets. Lindstrom is a well-qualified guide to this maze of hidden persuasion. (British Airways Business Life Magazine )
Lindstrom knows every trick going. This fascinating book follows how advertisers literally target everyone often using highly manipulative tactics to convince us to buy their products. An eye-opening read. (Star Magazine )
After reading this book you will never feel the same after watching an ad again. (Healthy Magazine ) --This text refers to the Paperback edition.
When the author of Freakonomics talks in such glowing terms about a book it's worth taking a peek. And Martin Lindstrom's Brandwashed certainly deserves it. It's an insiders guide to the sophisticated and cunning ways we are all manipulated on a daily basis by the global brands that want to part us from our pay packets. Lindstrom is a well-qualified guide to this maze of hidden persuasion. (British Airways Business Life Magazine )
Lindstrom knows every trick going. This fascinating book follows how advertisers literally target everyone often using highly manipulative tactics to convince us to buy their products. An eye-opening read. (Star Magazine )
After reading this book you will never feel the same after watching an ad again. (Healthy Magazine ) --This text refers to the Paperback edition.
Book Description
In Brandwashed, Martin Lindstrom gives readers a shocking - and unprecedented - behind-the-scenes look at the tricks, strategies and manipulations that businesses, advertisers and retailers across the world use to engineer human desire and compel consumers to open their wallets.
--This text refers to the
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Fascinating and eye-opening look at branding,
This review is from: Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Paperback)
Got this on Monday at the author's superb British Library event and read it in just a few days, could hardly put it down. It's a fascinating - and at times, scary - look at the deception and manipulation used by marketers today in order to get their customers to buy their products. Lindstrom gets to the very heart of some shocking revelations. One story about a Phillippines confectionary company who gave chemically-addictive products to pregnant mothers in order for their babies to become addicted to their products beggars belief! Lots of industry inside info, but written in a very readable style.I would definitely recommend to anyone interested in the marketing industry and anyone who wants to understand how they are being brainwashed to buy products and brands, but I warn you it's not a comfortable read!
6 of 7 people found the following review helpful:
5.0 out of 5 stars
What the most effective marketers know about consumers, how they know it, and why consumers should be concerned,
By
This review is from: Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Hardcover)
Others have shared their opinions of this book and their opinions certainly cover a wide spectrum. Some praise or criticize Martin Lindstrom's writing stile, others praise or criticize his premises and conclusions, and still other praise or criticize both. I'm going to pass on the writing style and focus on what I consider to be among his most important points.Marketers face much greater challenges today than ever before in terms of attracting and then sustaining the attention of consumers who find themselves buried by "blizzards" of information conveyed by thousands of daily messages that create "clutter." Lindstrom explains how marketers are responding to those challenges. First, they create or increase demand for what they offer with implicit rather than explicit tactics. Vance Packard wrote about "the hidden persuaders" in a book bearing that title, first published in 1957. In Brandwashed, Lindstrom examines what could be characterized as "the stealth persuaders." For example, we learn that shoppers in American department stores who are exposed to Muzak with a slow tempo shop 18% longer and purchase 17% more than do those who shop in silence. However, in fast food restaurants, Muzak with much faster beats is played "to increase the rate at which a person chews." Marketers are also making highly effective use of the latest technologies, notably functional magnetic resonance imaging (fMRI), to identify what consumers really want even if they don't as yet know it. Electronic measurement of the brain (especially the functions of the subconscious mind) suggests reveals what does and doesn't attract and retain attention, what does and doesn't appeal initially, what does and doesn't sustain appeal over time, etc. According to Lindstrom, this is the context within which to understand the "tricks companies use to manipulate our minds and persuade us to buy." Here are the titles and subtitles of the book's first four (of nine) chapters: 1 Buy Buy Baby: When companies start marketing to us in the womb 2. Peddling Panic and Paranoia: Why fear sells 3. I Can't Quit You: Brand addicts, shopaholics, and why we can't live without our smart phones 4. Buy It, Get Laid: The new face of sex (and the sexes) in advertising It is by no means a stretch of the imagination to consider the implications and potential impact of all this with regard to federal, state, and local elections that involve both selection of public officials and acceptance or rejection of bond issues. Whatever Lindstrom's inadequacies may be as a prose stylist (FYI, I think he communicates very well), he has made a significant contribution to our understanding of how much more difficult it is to influence not only the purchase-decision process but indeed [begin italics] any [end italics] any process by which opinions are formed, decisions are made, information is shared, etc.
5.0 out of 5 stars
A fantastic read!,
By
This review is from: Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Paperback)
I got a hold of this book on Monday, it's now finished two days later. A brilliant book!!!! Really insightful to the process I go through when buying and didn't even knew I had.
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