Shop now Shop now Shop now Shop Black Friday Deals Week in Fashion Cloud Drive Photos Shop now Amazon Fire TV Shop now DIYED Shop now Shop Fire Shop Kindle Paperwhite Listen in Prime Shop Now Shop now
FREE Delivery in the UK.
Only 1 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
Brands and Gaming: The Co... has been added to your Basket
+ £2.80 UK delivery
Used: Very Good | Details
Condition: Used: Very Good
Comment: Dispatched from the US -- Expect delivery in 2-3 weeks. Former Library books. Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Brands and Gaming: The Computer Gaming Phenomenon and its Impact on Brands and Businesses Hardcover – 14 Nov 2005

1 customer review

See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
"Please retry"
£12.48 £0.01
Note: This item is eligible for click and collect. Details
Pick up your parcel at a time and place that suits you.
  • Choose from over 13,000 locations across the UK
  • Prime members get unlimited deliveries at no additional cost
How to order to an Amazon Pickup Location?
  1. Find your preferred location and add it to your address book
  2. Dispatch to this address when you check out
Learn more

Black Friday Deals Week in Books
Visit our Deals in Books store to discover Amazon's greatest ever deals. Shop now
£35.00 FREE Delivery in the UK. Only 1 left in stock (more on the way). Dispatched from and sold by Amazon. Gift-wrap available.

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone

To get the free app, enter your e-mail address or mobile phone number.

Product details

  • Hardcover: 176 pages
  • Publisher: Palgrave Macmillan (14 Nov. 2005)
  • Language: English
  • ISBN-10: 1403998973
  • ISBN-13: 978-1403998972
  • Product Dimensions: 15.2 x 2.5 x 25.4 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,406,975 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description


'This very accessible and enjoyable book leaves the reader in no doubt; computer gaming is a major new medium which marketers ignore at their peril... the authors provide guidelines on how brand owners and marketers might leverage the growth in computer gaming, and they also provide a useful framework for introducing the medium into the decision making process.' - Linda Caller, Managing Director, Thought Agents Ltd

About the Author

DAVID NICHOLS, TOM FARRAND, and TOM ROWLEY all work for Added Value, a leading brand consultancy who have done pioneering and influential work in the area of Brands and Gaming.

MATT AVERY is the Managing Director of Brands in Gaming Ltd, who specialize in brand consultancy for the computer gaming industry.

Inside This Book

(Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
Search inside this book:

Customer Reviews

5.0 out of 5 stars
5 star
4 star
3 star
2 star
1 star
See the customer review
Share your thoughts with other customers

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By R. Courage on 21 May 2006
Format: Hardcover
A fascinating insight into an area of undoubted growing importance, filled with practical tips for building brand plans around gaming as a strategic pillar - highly recommended.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Helpful Customer Reviews on (beta) 1 review
Broad overview on gaming 3 Mar. 2007
By Shialun - Published on
Format: Hardcover
This book gives a broad overview on the gaming industry and heavily uses Electronic Arts in most of its examples. In fact, I would not be surprised if it was endorsed by EA. Because of this narrow focus, the book largely largely ignores other companies that are doing innovative things in gaming. To this effect it does nothing to predict the success of Guitar Hero. And although EA has successful titles, it also fails to present the many other ones that have failed. It paints an all too rosy picture.

The frameworks used to analyze the industry are also too sweeping and broad with little analysis involved. The prose is oftentimes subjective. All in all, the industry could have been represented more objectively and analytically.
Was this review helpful? Let us know