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Brands & Advertising: how advertising effectiveness influences brand equity (Paperback)

by Franzen Giep (Editor)

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Product details

Paperback: 400 pages
Publisher: Admap Publications (Jun 1999)
Language English
ISBN-10: 1841160423
ISBN-13: 978-1841160429
Product Dimensions: 24.1 x 16.5 x 2.3 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 735,234 in Books (See Bestsellers in Books)

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