- Paperback: 196 pages
- Publisher: Prentice Hall; 4 edition (20 Aug 1996)
- Language English
- ISBN-10: 0135974518
- ISBN-13: 978-0135974513
- Product Dimensions: 27.9 x 20.8 x 1.5 cm
- Amazon Bestsellers Rank: 3,793,917 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
Appropriate for advanced marketing courses.
BRANDMAPS™ is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. To the greatest extent possible, BRANDMAPS™ is designed to represent “reality” to the participants, rather than being just a “game.”
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2 reviews
Little support for an intricate simulation game.
10 Feb 2000
Format:Paperback
The Brandmaps simulation is an outstanding learning tool. The complex nature of this game requires a tremendous amount of time and effort to be an effective competitor. This book provides only a base of general information for the game user. It is sometimes difficult to follow and does not adequately cover advanced senarios. Knowledge of strategic planning, corporate strategy, and brand management are definitely a plus before entering into a game.
A moderately good textbook at best.
0 of 1 people found the following review helpful
Brandmaps helps managers develop critical skills
25 July 2000
Format:Paperback
Through Brandmaps, Randy Chapman has bolstered his reputation as the preeminnent authority on DOS-Based Marketing Simulations. Only the most skilled marketing manager can negotiate the complexities of Brandmaps without Chapman's expert advice.
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