- Paperback: 260 pages
- Publisher: Sidgwick & Jackson (22 Sep 2000)
- Language English
- ISBN-10: 0330481487
- ISBN-13: 978-0330481489
- Product Dimensions: 22.8 x 15.2 x 3 cm
- Average Customer Review: 4.8 out of 5 stars See all reviews (9 customer reviews)
- Amazon Bestsellers Rank: 254,246 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
You are the brand - and you can make yourself a market leader. How to look, sound and behave your way to success.
Book Description
This guide gives you the tools and techniques to make the right impact first time, every time. Looking for your first job? Reinventing yourself for promotion or a fresh start? Going back to work? Whether you're a freelance, corporate employee, CEO or entrepreneur, the principles are the same: not only be someone people can do business with successfully, but look and act the part in an effective package. Maybe you don't have certain skills or abilities, but you've got the ambition. Or you know how to negotiate the deal, but you've got to get that foot in the door - and keep it there. Don't be written off simply because you don't look or act the part: follow these methods, tried, tested and proven at the highest level. Mary Spillane's practical advice for men and women includes worksheets to assess your priorities, manageable checklists, case studies of her ideas at work, plus tips and guidelines for interviews, meetings and presentions - from clothing and accessories to sexual politics, body language and manners - formal and smart casual - and international relevance for world class style. You won't find your personality repressed: you'll find it reinforced for success.
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Customer Reviews
Most Helpful Customer Reviews
10 of 10 people found the following review helpful
BRANDING YOURSELF has got to be THE image "change management" manual for professional individuals, wanting to optimise their potential. As a Business Image consultant in SA I have found the holistic approach that Ms Spillane has adopted in order to revamp your "presence" both practical and well balanced.
For business' in South Africa who are grappling with the interpretation & implementation of Business casual - this book offers a logical and practical process to arriving at the most suitable solution. Furthermore the principles shared in the book can be easily adapted from London and New York to Johannesburg and Cape town.
I think that this business manual gives new meaning to the old adage - "Failing to prepare is preparing to fail"
A crucial read for anyone serious about succeeding in life
8 of 8 people found the following review helpful
Mary Spillane has been the UK's leading image consultant for many years. But her books and work have always gone much futher than advising on appearance and personal grooming.
Branding Yourself is all about presenting yourself to get the results in business and everywhere else which you really want and I found it hugely helpful.
Its lay out is user-friendly. Lots of white space, big margins and clear type. Her flip style is seductive, and its packed with jokes which make her sometimes tough messages more palatable (and memorable)
Try: 'Any old jacket and trousers do not make a power suit, Pseudo suit, yes; power suit, no.' or
'If you brush you teeth unconscious of any methodology, it's time to invest in an electric toothbrush..... Bad breath makes for bad deals.'
Her advice ranges from the dangers of being misconstrued by kissing on greeting in a business situation to how to handle yourself in an interview situation to get the result you want.
It's well indexed, there's a helpful reading list and lots of practical examples.
Try it - it may prove invaluable.
5 of 5 people found the following review helpful
I met Mary 10 years ago when 'in between' jobs and found her medicine on my image tough to swallow but invaluable. Have used her in my company and recommended to other CEOs. Her latest book is particularly useful to British men who are so reluctant to ask for and accept feedback. Read the tips on Presentations and Voice projection if you want to be more effective in meetings. A fast study and very useful.
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Most Recent Customer Reviews
Common sense
I have also attended one of Mary Spillane's workshops, which I found more useful than this book. The book aggregates common self-help advice, but there is not much new insight. Read more
Published on 1 May 2003 by Steven J Brann
Excellent Advice at an affordable Price!!
I did some years ago come across Mary's "Presenting Yourself: A successful image guide for Men". Read more
Published on 10 Sep 2001 by seanyseanuk@hotmail.com
Branding Yourself is excellent therapy
I really enjoyed Mary's book, especially as I had attended one of her excellent seminars on the same theme. Read more
Published on 10 Feb 2001 by Hamish Pringle
Want to make a 'new start'? This is the book for you!
Having read Mary Spillane's first two books, when I was faced with how to tell a colleague gently that I didn't feel her image was quite right for our company, I suggested that we... Read more
Published on 24 Oct 2000
Pocket Size Dynamite (Mary & Her Book)
After Mary's conference sessions there is always a line of attendees waiting for her one on one advice.
From, "What should I wear with this tie? Read more
Published on 2 Oct 2000 by max@maverickandstrong.com
Visionary approach to surviving/excelling in today's world
It's not my style to feel so strongly about a book that I would actually take the time to send in a review, but I felt compelled. As Sr. Read more
Published on 22 Sep 2000
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