This guide gives you the tools and techniques to make the right impact first time, every time. Looking for your first job? Reinventing yourself for promotion or a fresh start? Going back to work? Whether you're a freelance, corporate employee, CEO or entrepreneur, the principles are the same: not only be someone people can do business with successfully, but look and act the part in an effective package. Maybe you don't have certain skills or abilities, but you've got the ambition. Or you know how to negotiate the deal, but you've got to get that foot in the door - and keep it there. Don't be written off simply because you don't look or act the part: follow these methods, tried, tested and proven at the highest level. Mary Spillane's practical advice for men and women includes worksheets to assess your priorities, manageable checklists, case studies of her ideas at work, plus tips and guidelines for interviews, meetings and presentions - from clothing and accessories to sexual politics, body language and manners - formal and smart casual - and international relevance for world class style. You won't find your personality repressed: you'll find it reinforced for success.
From the Author
I had to write this book.
This project was thrust upon me---not by my publisher but by my clients. I have worked as an image consultant and performance coach for over 15 years and have had the priviledge of helping people make more of themselves. In the process, they have helped me make more of me!
I also wrote this book from the heart as someone who has branded and rebranded herself a few times and is going through her latest branding exercise with the publication of this book, having sold one business and now creating another---ImageWorks.
Try to be as dispassionate as you can when you read the book. Past rejections and failures can blind us to future possibilities. Learn from some of the case studies, do the questionnaires and audits of your image, get input from people you trust. Together, we'll look at your brand values, define your uniqueness and see how well you are promoting yourself.
Successful branding comes from within---who you are today as well as the dreams of the kind of person you want to be. You can live your dreams if you put in the effort. You'll have fun and be richer for it; figuratively, that is. Your bank balance might be in for a shock.
Contact me if you want advice: email@example.com