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Comment: Expedited shipping available on this book. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Branding Paperback – 28 Jan 2005

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Product details

  • Paperback: 160 pages
  • Publisher: Rotovision (28 Jan. 2005)
  • Language: English
  • ISBN-10: 2880468051
  • ISBN-13: 978-2880468057
  • Product Dimensions: 22.9 x 1.1 x 28.1 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 778,499 in Books (See Top 100 in Books)


Inside This Book

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First Sentence
The definition of a brand is perhaps elusive because of semantic generality, where a brand can be 'a particular product or a characteristic that identifies a particular producer' (Collins English Dictionary). Read the first page
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By Pam on 10 April 2015
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