- Hardcover: 192 pages
- Publisher: Cassell Illustrated (8 May 2003)
- Language English
- ISBN-10: 1844030377
- ISBN-13: 978-1844030378
- Product Dimensions: 23.8 x 22 x 2.4 cm
- Amazon Bestsellers Rank: 1,192,931 in Books (See Top 100 in Books)
- See Complete Table of Contents
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Plus, get an extra £5 Gift Certificate when you trade in books worth £10 or more before June 30, 2012. Visit the Books Trade-In Store for more details. |
Product details |
More About the Author
Product Description
Product Description
"Branding" reveals the history of the branding process, its secrets, and looks at how to create, manage and breathe life into world-beating brands. It explores how to design brands and sub-brands for target markets, how to manage a brand across different media and delivery systems, and looks at lessons learned from the greats. It includes a brand showcase, displaying some of the world's leading exponents. This includes brands that have become internationally recognized icons and illustrate design excellence.
About the Author
Helen Vaid is an independent consultant who has been working in the branding and marketing industries for nearly ten years. In her most recent job at Sieglegale, an independent consultancy, she worked with a range of brands such as Procter and Gamble. Twinings and on the Web, Shopsmart. She successfully translated and implemented the brand values of many different products. Branding is her first book.
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Reviews
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
