|
Frequently Bought Together
Customers Who Bought This Item Also Bought
Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them by Michael J. Silverstein |
Let Them Eat Cake: Marketing Luxury to the Masses - As Well as the Classes by Pamela N. Danziger |
The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury by Radha Chadha |
by Uche Okonkwo
|
by Dana Thomas
|
Product details
Would you like to update product info or give feedback on images?
|
Customers Viewing This Page May Be Interested in These Sponsored Links(What is this?) |
Product Description
"Readers fascinated by the pervasiveness of marketing in American life will revel in the way Twitchell parses our industry and academic lexicon."
-- Clayton Collins, "The Christian Science Monitor"
Product Description
How is it that a Big Mac is merely lunch in America and a symbol of cultural imperialism in France? Why did the September 11 terrorists choose United and American over any other airlines? Because they are branded, looming as larger-than-life symbols of America. Branding, to hear James Twitchell tell it, is nothing more than commercial storytelling - and it's become so ubiquitous that even institutions we thought were above branding have succumbed. And according to Twitchell, that's probably just fine. BRANDED NATION lays bare an American society where megachurches resemble shopping malls, where a university lives or dies on the talents of its image-makers, and where museums have turned to motorcycle exhibits and fashion shows to bolster revenue. Full of provocative anecdotes and penetrating analyses, Twitchell's parsing of the age of 'McCulture' is a triumph of great verve, sharp wit and, most striking of all, infectious optimism.
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
What Do Customers Ultimately Buy After Viewing This Item?
 |
41% buy the item featured on this page: Branded Nation: The Marketing of Megachurch. College Inc.. and Museumworld£8.99 |
 |
34% buy Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them £8.39 |
 |
25% buy Luxury Fashion Branding: Trends, Tactics, Techniques £23.75 |
Customer Reviews
There are no customer reviews yet. Create your own review
| |||
Video reviews
|
 |
Customer Discussions
Beta (What's this?)|
This product's forum
(0 discussions)
Ask questions, Share opinions, Gain insight
Active discussions in related forums
|
Related forums
|
|||||||||||||||||
Listmania!
Look for similar items by category
- Books > Business, Finance & Law > Management
- Books > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Books > Society, Politics & Philosophy > Social Sciences > Cultural Studies > Popular Culture
- Books > Society, Politics & Philosophy > Social Sciences > Social Issues > Consumer Issues
- Books > Society, Politics & Philosophy > Social Sciences > Sociology
- Books > Study Books > FE & College > Vocational > Sport & Recreation
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
Lead Us into Temptation: the...
"A tongue-in-cheek nod to the misplaced moralism we invoke every time... Read more |
More From James B. Twitchell
Twenty Ads That Shook the World "Succinct and informative, a ... deep look into a deceptively complex...
Read more
|
Up to 53% off Braun Series Shavers |
Treat Someone
With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is). |
|||||||
| |||||
Your Recent History
(What's this?)|
You have no recently viewed items or searches.
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. Look to the right column to find helpful suggestions for your shopping session. |
Continue Shopping: Top Sellers
| ||||
Amazon Home | |
| International Sites: United States | Germany | France | Japan | Canada | China | |
| Business Programs: Sell on Amazon | Fulfilment by Amazon | Join Associates | Join Advantage | |
| Customer Service | Help | View Basket | Your Account | |
| About Amazon.co.uk | Careers at Amazon | |
| Conditions of Use & Sale | Privacy Notice © 1996-2009, Amazon.com, Inc. and its affiliates |