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Branded [DVD] [2012] [Region 1] [US Import] [NTSC]

John Laskowski , Andrey Kaykov    DVD
3.0 out of 5 stars  See all reviews (3 customer reviews)
Price: 5.68
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Region 1 encoding (requires a North American or multi-region DVD player and NTSC compatible TV. More about DVD formats.)

Note: you may purchase only one copy of this product. New Region 1 DVDs are dispatched from the USA or Canada and you may be required to pay import duties and taxes on them (click here for details). Please expect a delivery time of 5-7 days.

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Product details

  • Actors: John Laskowski, Andrey Kaykov
  • Format: AC-3, Closed-captioned, Colour, Dolby, DVD-Video, Subtitled, Widescreen, NTSC
  • Language: English
  • Subtitles: English, Spanish
  • Region: Region 1 (US and Canada DVD formats.)
  • Aspect Ratio: 16:9 - 1.85:1
  • Number of discs: 1
  • Classification: R (Restricted) (US MPAA rating. See details.)
  • Studio: Lions Gate
  • DVD Release Date: 15 Jan 2013
  • Run Time: 106 minutes
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (3 customer reviews)
  • ASIN: B009XTF8HE
  • Amazon Bestsellers Rank: 55,961 in DVD & Blu-ray (See Top 100 in DVD & Blu-ray)

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Customer Reviews

3.0 out of 5 stars
3.0 out of 5 stars
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
3.0 out of 5 stars EAT YOUR HAPPY MEAL AND DIE 6 May 2013
By The Movie Guy TOP 500 REVIEWER
I bought this film from looking at the cover. I expected a low budget Asylum/SyFy film, one I could sit and laugh at the terrible acting and bad special effects. Instead what I obtained was very ingenious film that unfortunately sacrificed entertainment in order to make a statement. The first half of the movie is long in setting up for the second half.

It appears a symbolic divine heavenly cow in Taurus (minus the Pleiades) creates people from time to time with great insight to shape the human race. This cow also narrates in voice that sounds like Cate Blanchett talking to Frodo because the writers weren't clever enough to create a good scene to relate what was spoken. Narration as constant filler is substandard writing.

Misha (Ed Stoppard), a Russian ad man has been selected as those once in a generation visionaries to lead mankind. As an ad man he meets Abby (Leelee Sobieski) and they produce a show together. However, there are evil forces out there against them: a burger man (Max von Sydow) with a diabolical marketing campaign that will make "fat women popular." Kiss me Mama June. Eventually Misha has a divine cow planned epiphany and becomes a Roddy Piper ("They Live") without the glasses to give us the brief sci-fi moments.

The film is an over statement on how the world is shaped by advertising and propaganda campaigns. This is hardly new material, although the culprits presented are mainly the fast food and soft drink industries. If you like the "turn off your TV" campaigns, you might want to turn yours on to watch this film.

Good concept, but the execution lacked entertainment value.

Parental Guide: F-bomb, clothed sex, male rear nudity (Ed Stoppard or double). Leelee in bra, brief groping.
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1 of 1 people found the following review helpful
2.0 out of 5 stars Not what it's sold as 9 Feb 2013
When the movie opened with a peal of thunder over my right shoulder from the sound system I thought it held promise. After all the cover blurb sells it as a sci-fi movie set in a dystopian future when one man discovers the truth about an alien invasion. I started to have doubts when the first of the Desperate Housewives type voice overs came along but I stuck with it despite it being obviously very different. The story was holding my interest and Leelee Sobieski is hot so I stuck with it a little longer.... until he started to see the aliens. You know those inflatable figures that are often used to advertise tyre shops and the like? Well imagine abstract ones of those attached to people's backs and the tops of buildings. That's when I bailed with about 40 minutes to go.
A lot of reviewers commented about how relevant this film is and how it exposes the truth about advertising, ironic really that it has to mis-sell itself to get any attention. Maybe I've just been branded too!
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1 of 1 people found the following review helpful
4.0 out of 5 stars This is a good film... 28 Jan 2013
Ban advertising. That is the moral of this story. It is a good moral as well. When a popular car maker is obsessed with death. You can see where the film has got its idea from, with the reckless advertisements which exist in today's world. Healthy foods, and fast foods, which contain little to no nutritional value but are rammed down with constant adverts.

This somewhat different approach to film making seems to work quite well. It is certainly different, and could be seen as a somewhat bold idea. Although, I think it is deliberately trying to be different, because after all, it is talking about going past the conformities and normalities of life. It seems to me to be an expression of ones world. Looking beyond the trained ideas of what is sold as real, to something more or less fabricated in the minds eye.

On first appearance it would be easy to mistake this film as a load of rubbish. I was put off at first. But, I applaud its bold approach and it does work quite well.

The only thing I can say is. Ban advertising. Before naked women, the size of sticks, with over exaggerated manary glands, appear as role models. Wait? Hmmmm.
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Most Helpful Customer Reviews on (beta) 2.5 out of 5 stars  61 reviews
9 of 9 people found the following review helpful
3.0 out of 5 stars A Message about the Dangers of Propaganda and Advertising. 18 Feb 2013
By The Librarian - Published on
This movie seems to be an indictment of mass consumerism with introspective insights into the loss of one's individuality. It also explores the dangers of being too lazy when it comes to not questioning the propaganda that we come in contact with every day via television, radio and other forms of media.

Corporate advertising is a multi-million dollar industry. CEOs of major corporations wouldn't be willing to spend millions of dollars for television advertising if they didn't think that such advertising could be used to sway opinion and manipulate the behavior of millions of people.

This movie goes beyond saying that advertising executives are sleazy, and goes on to show advertising executives breaking the law and putting people's health at risk in order to market their products and bring in bigger and bigger profits.

This is not a fun movie, although I rather enjoyed the (perhaps unconscious) symbolism as it showed corporate avatars taking the place of the old pagan gods. Instead of worshipping Odin and Zeus and Ra and Apollo, people now worship Coke and Pepsi and McDonalds and Apple.

Despite the social messages (which I rather agreed with) I found the movie to be difficult to enjoy. It's a cerebral message, and a message worth teaching, but it's certainly not an enjoyable movie to watch.
21 of 26 people found the following review helpful
5.0 out of 5 stars Sadly ironic that a movie about the evils of marketing should be done in by its own marketing... 1 Feb 2013
By JAllen - Published on
This film is a little gem, and it's rather sad that the only people seeing it are those who have been duped by the trailer into thinking it's some kind of science fiction/horror film. In fact, it's spiritually allied with 'Idiocracy' and plot-wise pitched about midway between 'They Live' and 'How To Get Ahead In Advertising' (more the latter than the former), though it has more in common stylistically with Terry Gilliam and Jean Pierre Jeunet than it does John Carpenter. It may not be perfect, but it certainly doesn't deserve the disappointed flak its ad campaign is drawing from those duped by the trailer into expecting a fairly cheesy looking alien invasion flick with nothing whatsoever on its mind.

Luckily, this movie about the evils of advertising will find its audience despite its evil advertising, given a bit of time and word of mouth. I suspect the adverse reaction it's getting may even strengthen its reputation in the long run by making its intended audience more amenable than it might have been if the action movie fans' reviews had been good.

So maybe it's actually the perfect strategy if what you're trying to create is a cult for your film, and the marketing team actually took some cockeyed notice of what the film was about after all...
3 of 3 people found the following review helpful
1.0 out of 5 stars Wasn't looking for this type of movie...NOTHING like the trailer... 13 Mar 2013
By Phill - Published on
Verified Purchase
This movie was ABSOLUTELY nothing like the trailer makes it out to be... I enjoy the artistic or thinking movie, but when I want to watch a no-brainer action/suspense, I want just that. This movie was a waste of 106min...
The idea behind it was solid, but it was extremely corny, and obviously wasn't meant to be...

Bottom line: If you are looking for a movie that bashes commercialism and advertising, this might be for you...
Anyone else, don't waste your time...
3 of 3 people found the following review helpful
2.0 out of 5 stars A movie about propaganda and how easy it is to manipulate people. 17 Feb 2013
By Stephen C. Coyle - Published on
This movie has some very interesting and insightful things to say about the evils of corporate greed, the untrustworthiness of the advertising industry and a certain something about how the average person is vulnerable to being manipulated by propaganda.

However despite the intelligence of their message, this movie is rather depressing and disturbing. It may give you something intelligent to talk about after the closing credits, however you won't enjoy it.

Perhaps it wasn't meant to. Perhaps it was the sort of movie that is SUPPOSED to make you uncomfortable and make you question the propaganda that you're exposed to in your daily life and perhaps make you not trust the propaganda that you're exposed to.


Nevertheless, I still couldn't enjoy this movie.
2 of 2 people found the following review helpful
2.0 out of 5 stars Attack of the Giant Marketing Corporation: So Serious, So Dull 30 May 2013
By Tsuyoshi - Published on
To say that "Branded" is a weird film is understatement. I have seen so many cult movies before, and so many strange sci-fi films, too, including such classics as "Matango" ("Attack of the Mushroom People"), but not like "Branded." This is not a compliment, of course. Well, my point is, I have never seen so much energy put into something like this, something that contains great Max von Sydow, and that doesn't make sense at all.

Set in today's Moscow, the story of "Branded" starts with a young Russian marketing executive Misha (Ed Stoppard) hired for a reality TV show. Misha meets an American Abby (Leelee Sobieski) and has a relationship with her. Later Misha acquires special powers to see "marketing schemes" in their true form ... they are monsters.

I am not kidding, and the film (also known as "The Mad Cow" and "Moscow 2017") tackles this social issue so earnestly that it plays like a dead serious drama. Not a single drop of wit is injected. This is not a John Carpenter classic "They Live." You may see CG creatures flying in the sky, but it is no fun watching them.

"Branded" is less like watching a movie than listening to a lecture. And the lecture is boring, offering no insight into the subject matter it deals with.
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