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"Martin Lindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom in these pages" Stan Rapp, Chairman, MRM Partners Worldwide and co-author of The MaxiMarketing Trilogy; "A real thought provoker for marketing and business people. BRANDchild is a wonderful tool if you are marketing to kids & teens
Philip Kotler
'BRANDChild is a must-read book if you want to communicate with and market to young people.'
Inside This Book
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First Sentence
When James Dean swaggered onto movie screens in the 1950s, his rebellious image encapsulated the daring and dreams of an entire generation. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
When James Dean swaggered onto movie screens in the 1950s, his rebellious image encapsulated the daring and dreams of an entire generation. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Hardcover
This 320-page book by branding guru Martin Lindstrom is a jewel - as the president of a advertising agency myself, I've read it three times word-for-word, drawing new inspiration (and hope) with each reading. His four chapters on Building Tween Relationships, particularly chapter 7 on "The Peer Factor," would be invaluable for any marketeer it is simply worth gold.
Bravo!
Bravo!
1 of 1 people found the following review helpful
Format:Hardcover
This is not just another marketing book. This is a wonderful amalgamation of kids, marketing, branding and the future wrapped in an easy-to-read "how-to" book.
Capturing BrandChild filled with so many good ideas that I was kicking myself for the opportunities I had been missing. Now, armed with these lessons, I'm already making meaningful changes in the way I communicate with kids. I'm so glad I picked up this book and only hope my competition doesn't.
Capturing BrandChild filled with so many good ideas that I was kicking myself for the opportunities I had been missing. Now, armed with these lessons, I'm already making meaningful changes in the way I communicate with kids. I'm so glad I picked up this book and only hope my competition doesn't.
Format:Hardcover
Perfect study of a professional marketer. After him there is nothing much new to say. Very interesting is how different brands influence on women and men.
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Most Recent Customer Reviews
Packed with Knowledge!
This is an excellent book about marketing to children. Based on extensive research into the attitudes, perceptions, emotions and preferences of children around the world, it tells... Read more
Published on 19 May 2004 by Rolf Dobelli
wow! what an insight
as a media student doing an indipendent study on the tweenager and media effects, this was an invaluble read. Read more
Published on 25 Jun 2003 by "kell_elizabeth"
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