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Product Description
Product Description
You already have a brand. As Jeff Bezos, the founder of Amazon, once said, "Your brand is what people say about you when you are not in the room."The best way to market yourself is to build your brand. This book will show you how to:-Identify your unique talents and turn them into a winning formula.-Identify your values and your unique combination of skills and experience.-Discover your purpose.-Build a strong brand identity.-Make sure employers, clients and customers remember you. When they have a need, they will ask for you.
From the Back Cover
‘Your brand is what people say about you when you’re not in the room’ – Jeff Bezos, founder of Amazon
In the modern workplace, clearly defined hierarchies are on the wane, few of us have ‘jobs for life’ and many of us have portfolio careers or are self-employed. In these self-reliant times, it’s essential to be remembered for the right reasons.
Brand You helps you maximise your personal brand, both on- and offline, and shows you how to:
- Discover your talents, values and purpose
- Align what you say and do with your brand
- Become more visible in your market
- Develop a powerful network
- Build your brand online using blogs, LinkedIn, Facebook and Twitter
- Attract people who want what you do in the way that you do it
‘A must-read for everyone, from trainees to board members.’
- Sanjay Shah, Chief Financial Officer, The London Clinic
‘Brand You helped me to position myself with the press and donors. Remarkable stuff.’
- Dr Eben Upton, Founder, The Raspberry Pi Foundation
--This text refers to an alternate Paperback edition.
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Customer Reviews
Most Helpful Customer Reviews
20 of 22 people found the following review helpful
Format:Paperback
Self help books need to be inspirational, and Brand You passes the test with flying colours. Starting with a quote from Jeff Bezos, founder of Amazon, "your brand is what people say about you when you're not in the room", it goes on to describe more than a dozen characteristics that combine to define your brand, and more importantly, differentiate you from others. This analysis is both more sophisticated, detailed, and motivational than I recall seeing elsewhere. The book gives clear examples of how to get a handle on some of the more slippery, but important concepts such as your values, and the archetypes you invoke when dealing with other people. The authors' backgrounds as students of human behaviour are strongly evident here.
The advice on networking is refreshingly original. Thankfully there is no reference to elevator conversations or tedious 60-secod homilies. Instead the authors recommend using a three-second introductory statement that encapsulates your `unique combination'. For example "I am a business psychologist with a marketing background".
Brand You has to be one of the most comprehensible and credible works of its kind to appear for many years. I cannot recommend it too strongly, both to people running their own businesses and those working, or looking to work, in corporates. It is marred only by one inexplicable omission: the lack of an index. I found it frustrating that I could not easily get back to great ideas that had impressed me on first reading.
The advice on networking is refreshingly original. Thankfully there is no reference to elevator conversations or tedious 60-secod homilies. Instead the authors recommend using a three-second introductory statement that encapsulates your `unique combination'. For example "I am a business psychologist with a marketing background".
Brand You has to be one of the most comprehensible and credible works of its kind to appear for many years. I cannot recommend it too strongly, both to people running their own businesses and those working, or looking to work, in corporates. It is marred only by one inexplicable omission: the lack of an index. I found it frustrating that I could not easily get back to great ideas that had impressed me on first reading.
10 of 12 people found the following review helpful
Format:Paperback
Everyone talks about how important it is to market yourself - but how do you actually do it? This book actually tells you how to figure out who you are and to make it into a brand - and it doesn't involve 5 years in counselling! The archetypes stuff is really interesting - particularly with the celebrities. And the recommendations on how to go out and sell yourself are really clear and simple. A great book I'll be sending to friends
9 of 12 people found the following review helpful
Format:Paperback
Like a good film script - in many ways as William Goldman leads us through the dark labyrinth of the film industry in 'Adventures in the Screen Trade,' the authors here take you on a journey into the dark heart of the inner you. Who am I? What am I? What do I do now? Brand You is the roadmap that will guide you into the heart of your very soul. It's a good read, too.
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Most Recent Customer Reviews
where's the book i buy now?
could you tell me where's the book I buy now, I have not got it yet.It's already due to the estimate time.
Published 1 month ago by yi
Getting to the essence of who you are
Increasingly brands are personalities, they even have their own facebook pages. People want to associate with brands that reflect their values. Read more
Published 3 months ago by Malcolm T
Persuasive and a good read
Thought provoking, and an easy but compelling read. I am usually a bit sceptical about self help books, but this is worth making an exception for. 5 stars.
Published 21 months ago by FM London
Recommended reading for discovering your own personal brand
Whilst researching information on self-employment I came across many articles, blogs and websites talking about the importance of personal branding. Read more
Published 22 months ago by M. Wong
An essential read whether you're already in business or starting out.
I first came across John Purkiss at a branding convention for entrepreneurs. John delivered an insightful and grounded introduction to branding yourself. Read more
Published 23 months ago by S Gardiner
Brand You
I found this book to be well-structured and reader-friendly, with a practical, down to earth approach. There was nothing airy-fairy about it. Read more
Published on 17 Feb 2010 by P. M. Dupuy
Recession Buster
I read this book with great interest and realised it was a key part of re-positioning myself for when the upturn comes. Read more
Published on 17 Feb 2010 by J. Bellini
Worth it, even if just for the exercises
As a trained marketer I bought this book some time ago to give me an insight into my own strengths and how to make the most of them, which is always hardest to do for yourself! Read more
Published on 9 Feb 2010 by Rebecca Coldicott
Self employed
I read the recent review from a self-employed person with interest, as I am also self-employed. I, however, found the book very useful in that it helped me clarify what my focus... Read more
Published on 1 Feb 2010 by M. Evans
winning means knowing just who you are and your purpose
This short but smart book gives you the means to ask quite simply the difficult questions you probably haven't asked yourself but need to, especially if you feel you are capable of... Read more
Published on 1 Feb 2010 by Valerie Wilson
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