I have been working the exercises in this book, and it is amazing. Not that I need more career advice, or yet another career book, but this book goes above and beyond any other career book I've ever read. This book is all about marketing yourself. I've always wanted to know how a person can "brand" themselves - this book offers advice simply and the advice is realistic. It shows how one can be successful in today's world. Our job market is not like our parents' job market, and this book breaks it down.
In our parents' world:
"Loyalty to a company" vs. "Loyalty to your network and profession" - company have shown themselves to be loyal to their bottom line (profits) and they have resorted to extreme downsizing and outsourcing; protect your investment in yourself and be loyal to your network
"Job security" vs. "Lifetime employability" - I have worked at a few companies due to lay-offs and relocation and downsizing; whereas, our parents were lifers
"Career ladders" vs. "Successive projects based on skills" - career ladders are outdated in today's global economy
"Learning happens at school" vs. "Learning happens everywhere, all the time" - you can learn in your current position at work and/or take continuing ed classes, school is not the only learning ground
"Years of experience determine your pay" vs. "You contributions determine your pay"
"Boss controls your career options" vs. "You control your career options" - you can go far if you strategically follow your plan, you are not limited to a career track
"Base work options on past experience" vs. "Base work options on emerging opportunities" - opportunities abound
"Master a body of knowledge" vs. "Learn how to learn and adapt to new tasks" - it's not enough to have a degree, you have to be a lifelong learner
This book goes hand in hand with Dr. Phil's book regarding baiters. The second half of that book shows you how to be successful as well. I'm glad this was recommended by a professer. I'm getting a lot of value from this book.