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Brand Vision: How to Energize Your Team to Drive Business Growth [Hardcover]

David Taylor (Author)

5.0 out of 5 stars See all reviews (6 customer reviews)

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Product details

Hardcover: 284 pages
Publisher: John Wiley & Sons (1 Dec 2006)
Language English
ISBN-10: 0470028351
ISBN-13: 978-0470028353
Product Dimensions: 19.8 x 2.3 x 24.3 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (6 customer reviews)

Amazon Bestsellers Rank: 262,636 in Books (See Top 100 in Books)
- #79 in Books > Business, Finance & Law > Sales & Marketing > Product Management

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Review

"...what Taylor has done...is set out a process to achieve exactly what the book says: create a brand vision..." (Brand Strategy, March 2007)

Product Description

David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today: * Searching for true insight: creating a springboard for visioning by using different 'insight catalysts' that cover consumers, markets and competition * The visioning journey: creating a compelling brand purpose, a big idea and a rallying call; combining product 'sausage' and emotional 'sizzle' * Test-driving the vision: bringing the vision to life by exploring it within your business and with consumers * Brand-led business: translating the vision into a business building mix that covers 'hero product' innovation, communication and internal engagement Thought-provoking and irreverent, brandvision demonstrates all the dos and don'ts of brand visioning with many stories of success (and screw-ups) including T-Mobile, Dove, Porsche, Absolut and James Bond. It is an invaluable toolkit for anyone interested in rethinking a brand vision - whatever its shape or size.

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Customer Reviews

6 Reviews

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5.0 out of 5 stars (6 customer reviews)

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1 of 1 people found the following review helpful:

5.0 out of 5 stars Effective techniques from a leading practioner, 9 Feb 2007

S. Allchurch (London) - See all my reviews
(REAL NAME)

This review is from: Brand Vision: How to Energize Your Team to Drive Business Growth (Hardcover)

David Taylor has been there and done it with many leading brands. Now he is consulting and advising many others, and this book shows you why.

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1 of 1 people found the following review helpful:

5.0 out of 5 stars Essential Reading, 6 Feb 2007

Mark James - See all my reviews
(REAL NAME)

This review is from: Brand Vision: How to Energize Your Team to Drive Business Growth (Hardcover)

This book is well worth a read: a practical approach to real life issues. One of the best books on brands I've read.

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1 of 1 people found the following review helpful:

5.0 out of 5 stars So right!, 2 Feb 2007

M. S. Kerray (UK) - See all my reviews
(REAL NAME)

This review is from: Brand Vision: How to Energize Your Team to Drive Business Growth (Hardcover)

When so much is written about brands and how to develop them,

and when so much of what is written is superficial or too narrowly defined,

this is refreshingly good. A deep understanding of the subject underpins

a straightforward approach to generating growth using that precious

ingredient, brand equity. Looking forward to the next in the series.

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Most Recent Customer Reviews

5.0 out of 5 stars Making Branding happen!
Yet another academic text on branding? NO!

In fact, the sub-title of this new book by David Taylor says it all: "How to energise your team to drive business... Read more

Published on 2 Feb 2007 by Bob Hogg

5.0 out of 5 stars First class book from a man who knows his stuff
Another excellent book from David Taylor, this time on how to develop a brand vision that actually drives growth. Read more

Published on 11 Jan 2007 by David Nichols

5.0 out of 5 stars A brand expert with real vision
With his latest text Taylor has surely cemented his position as one of the leading commentators on branding in the UK - if not beyond. Read more

Published on 12 Dec 2006 by Monkey T

› See all 6 customer reviews on Amazon.co.uk

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