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Trade in Brand for Talent: Eight Essentials to Make Your Talent as Famous as Your Brand for an Amazon.co.uk gift card of up to £4.75, which you can then spend on millions of items across the site. Plus, get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
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"As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of employees. Brand for Talent provides a compelling framework and great practical tips. It will change the way you think about your people strategy."
—Cammie Dunaway, Nintendo of America
"Brand for Talent is your wake up call to the realities of today′s hiring marketplace. Branding baristas Mark Schumann and Libby Sartain welcome you with a steaming mug of half philosophy and half pragmatism topped with real–world examples. Get Brand for Talent, get amped and get going!"
—Brad Whitworth, ABC, Cisco, IABC Fellow, IABC Past Chairman
"In this compelling and incisive book, Mark Schumann and Libby Sartain bring branding into the realm of human resource management."
—Hayagreeva Rao, Graduate School of Business, Stanford University
"This is a fascinating book. Using the power of a consumer brand as a lever to retain talent is a given. What hasn′t been done until this book is to put the brand to work in order to attract the best. Who would have thought that social networking would become the new battleground in the hunt? This is one human resources book I actually enjoyed reading."
—Lou Williams ABC, APR, L.C. Williams & Associates, IABC Fellow, IABC Past Chairman, Institute for Public Relations Fellow
"Mark Schumann and Libby Sartain bring unique experiences and examples that show how to go beyond simple recruiting to create a sustainable talent system for good times and tough times."
—Dr. John Boudreau, Marshall School of Business, University of Southern California
From the Inside Flap
The marketplace for talent becomes more intense with each year, no matter how turbulent the economy may be. Using every social media tool available at their fingertips, workers bring high expectations—and well–honed skills as retail consumers—to search for work experiences that offer connection and fulfillment beyond traditional definitions of task, opportunity, and security.
This change makes a brand an essential part of any business strategy to secure talent. But a traditional employer brand is no longer enough. In this book, brand experts Mark Schumann and Libby Sartain introduce a new business marketing tool—the talent brand—with examples from a number of the world′s leading brands. While the employer brand must resonate with people on the inside of a business, the talent brand must attract segments of workers to join, stay, and engage.
Brand for Talent shows how creating a talent brand can help any business thrive in the new talent marketplace—and with the new consumer of work—to get the right people in the right work at the right time.
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Speaking in Dallas on Why Employer Brand Matters Now (Because employer brand IS the company) Mark Schumann told a sold-out audience of professional ommunicators: "Never waste a good crisis." Companies become "employers of choice" by creating and managing their talent brands as rigorously as they do their product brands, no matter the economic climate. In a recovered economy, those companies will attract, hire and retain the top talent in their industries.
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